Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

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Storytelling Sports Mobile Software 136

Sword and the Script

JANUARY 25, 2020

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works.

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Storytelling Examples B2B Chemicals 124

PRSay

JULY 9, 2024

Cranking out “XYZ Company today announced…” leads? Creative To make your lead creative, choose a technique that fiction writers might use for your nonfiction writing. Illustration: sammby The post 3 Ways to Write Better Leads: Make Them Concrete, Creative and Provocative first appeared on PRsay. Find the examples.

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Writing Creativity Newspapers Sports 173

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Image: Via Pixabay, Creative Commons CC0.

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Creativity Storytelling LinkedIn Conference 101

Deirdre Breakenridge

FEBRUARY 1, 2016

Today, creating and distributing content goes far beyond just sharing your own messages and company news. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. On Tuesday, February 16th, at 8:30 p.m. The post Join #PRStudChat on Feb.

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Community Creativity Content Marketing Infographics 150

PRSay

JANUARY 13, 2025

Quit boring your readers with XYZ Company yesterday announced that Instead, write leads that are: Concrete : Show instead of tell. Creative : Steal a technique from fiction writers, like storytelling or metaphor. Start strong. Stop writing who-what-when-where-why-and-how leads.

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Writing Policies Storytelling Creativity 157

Ishmael's Corner

MARCH 26, 2018

The Art Of Storytelling In Business Communications And Public Relations. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. A creative narrative for one B2B technology company looks completely different from the ideal story for another, although the end goal is.more.

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Storytelling B2B Creativity Technology 109

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Polish the company story, but don’t lose authenticity. Most importantly, everyone in the company and on the PR team needs to buy into the story.

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Publicity Branding Brand Storytelling 256

5W PR

APRIL 16, 2025

The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling. PR teams now manage complex relationships between brands and content creators while maintaining consistent messaging across all channels.

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Guidelines Branding Brand Marketing 78

Onclusive

JANUARY 16, 2019

Data science and digital media are transforming the way companies tell stories and how they measure success. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

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Conference Storytelling Data Measurement 225

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Create Many Versions.

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Storytelling Case Study Crisis Viral 120

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. And the heart of public relations is in storytelling.

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Marketing Creativity Storytelling Privacy 173

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

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How To Interviews Measurement Storytelling 257

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

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Viral Branding Brand Airlines 78

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. Many companies work to sell products by simply stating features, but narratives through creative messaging can dramatically influence purchasing behavior.

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Creativity Comparison Construction Retail 208

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.

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Storytelling B2B Branding Brand 88

5W PR

MARCH 27, 2025

These tools have shown significant impact – companies using UGC platforms report a 50% reduction in content creation costs and a 76% increase in engagement rates. The future of PR lies in authentic, customer-driven storytelling powered by sophisticated martech tools.

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System Tools Policies Measurement 99

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about signed clients for a B2B company, or product sales racked up as a result of the investment? In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years.

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Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. It’s a challenge to stand out as an adtech company, especially as a “vendor.” So how can they stand out on a crowded playing field?

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Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This kind of organic brand awareness is particularly valuable for new companies or challenger brands. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. Storytelling engages, influence persuades.

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Storytelling Education Software LinkedIn 233

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Search dominates.

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Creativity SEO Mobile Journalism 120

ImPRessions - Crenshaw Communications

JULY 18, 2023

Perhaps for a sustainability company looking at green lighting options, a holiday like Diwali could be leveraged for PR. The company can promote how to mark the holiday in a more sustainable way, considering low-wattage string lights, for example.

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Examples Consumer Software Storytelling 293

Contently - Strategy

DECEMBER 12, 2018

The truth is a lot of companies have figured out content marketing and turned it into their secret weapon, driving hockey-stick growth and leaving their competitors lingering in the shadows. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.”

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Content Marketing Creativity Marketing Travel 111

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. 2) Sous-vide: A Tech Company that Makes Food. . 3) Creativity is the Soul of CMO.

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Creativity Storytelling B2B Film 60

Ishmael's Corner

SEPTEMBER 7, 2014

I love talking about failure in the context of business storytelling. You never hear about a company hiring a PR agency “to get the bad word out.”. Yet, the ability to bring failure or even a problem to the narrative is what separates industrial-grade storytelling from “but enough about me; let’s talk about me” copy.

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Video Storytelling Interviews Creativity 144

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Devour all things creative. How can they overcome them?

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Storytelling Writing Journalism Creativity 180

The Hoffman Agency

FEBRUARY 16, 2021

Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

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Creativity Storytelling Agency Journalism 69

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Corporate Communications.

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Training Media Training Crisis Communications Corporate 370

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Since we’ve worked up an appetite, let’s consider nutrition companies.

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Creativity Communications Branding Brand 81

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

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Branding Brand eBook Video 246

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

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Examples How To Product Launch Print 104

Cision

AUGUST 17, 2017

PR will always be a creative discipline. But creative storytelling powered by data-driven insights will enable your communications programs to reach their full potential. Combine Creativity With Hard Data to Unlock Earned Media’s Full Potential. Marketing execs already understand the power of earned media.

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Big Data Data Communications Creativity 166

Onclusive

MARCH 8, 2018

McKinsey & Company). $2 McKinsey & Company). However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building.

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Case Study Engineering Measurement Big Data 170

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No creative spark .

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SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Pop Culture/Creativity Blogs. The Wrike Blog.

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Blogging Writing Creativity Storytelling 170

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Suited for those with limited budgets, it's great for start-ups and smaller companies who don't have enough manpower for experienced PR teams. What features does it offer?

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Comparison Software Tools Analytics 104

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Here are some hints from our award-winning team.

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Publicity Storytelling Instagram Pitching 166