ImPRessions - Crenshaw Communications

MAY 13, 2021

The ideal team member will have worked with various B2B tech companies (e.g., Assist in the research, writing and development of new business proposals and presentations. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Strong writing skills. Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity Web 353

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Writing 211

Writing Communications Marketing B2B 211

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 141

Writing Nonprofit Storytelling Corporate 141

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Go for it in brainstorms – Creative sessions can be challenging. Even if you think an idea isn’t 100% on target, toss it out anyway.

Writing 310

Writing LinkedIn Social Media SEO 310

Cision

SEPTEMBER 26, 2015

Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Reap the benefits of distributing your company’s news by reminding yourself what to avoid. Keep reporters and prospective customers’ interest by writing in a neutral, third person tone.

Writing 120

Writing Employee Creativity Internal 120

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. As companies grow, corporate communications become more important. Writing & Editing of Miscellaneous PR Assets. Owned Media & Content Strategy. Corporate Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. With that in mind, here are a few things B2B companies need to know when it comes to AR.

Wireless 309

Wireless B2B Report Media Relations 309

Sword and the Script

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. The culprit is the account management model most tech companies maintain. We shifted the conversation to sharing expertise.

B2B 142

B2B Case Study Study Conference 142

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Is of kind of evergreen or inbound link, link asset pages is a one stop shop really for journalists that are searching for a topic that need a reference point for the data that they’re going to be writing about the idea.

Creativity 117

Creativity Digital PR Data Pitching 117

ImPRessions - Crenshaw Communications

MAY 25, 2021

Yes, there’s still a hierarchy, and that’s an important part of any functioning business or company. In a smaller environment, by contrast, you may actually work on more individual clients, but because they are small or midsize companies, you have more ownership over the work and the client relationship.

Agency 361

Agency Mobile Meeting Sports 361

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. But for companies in less glamorous industries, this job may seem more challenging. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Creative and energetic personality! . Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. Whether it’s an introductory briefing or the reporter responded to a pitch, take a few minutes to review who your company is and what it does (and for whom).

Writing 130

Writing How To Interviews Pitching 130

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 99

Creativity Study Ethics Publicity 99

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Then, choose an issue that’s interesting to them — perhaps a common problem they’re faced with, or a case study of successful companies in your industry.

Writing 109

Writing Case Study Study Brand 109

PRSay

OCTOBER 8, 2020

As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. Using our writing and communications skills, we can write op-eds and blogs, and activate our media networks. Well, let’s rephrase that idea and ask ourselves, “How do I use my voice?

Education 211

Education Writing Leadership Resources 211

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide.

How To 241

How To Advertising Advertising Data 241

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. If a company tries to invent its brand from the outside in, it’s never going to work.

Education 227

Education Writing Pitching Groups 227

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. ” Amazon is a company who does this well, despite having a digital-only presence. You can also inspire creativity and action simultaneously.

Pinterest 202

Pinterest Creativity Video Retail 202

Solo PR Pro

AUGUST 10, 2021

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. Jessica Lawlor, Jessica Lawlor & Company. Read on for their helpful tips. Stoga, Carson Stoga Communications.

Writing 104

Writing Analysis Case Study Video 104

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Every aspect of our business revolves around writing. Tell stories.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Exceptional writing skills.

Marketing 46

Marketing Case Study Software Analytics 46

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

APRIL 21, 2020

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Use your summary to tell a creative story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Cision

DECEMBER 12, 2017

Be creative and keep an open mind. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? I nstead, wait for a reporter to write you back. There are lots of people vying for the same opportunity, so stay on top of it. . They’re only human. Stand Out From The Crowd!

How To 279

How To Media Pitching Creativity 279

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. A company’s culture doesn’t just matter to employees — it matters to consumers, too. Social media is changing the way companies communicate internally and externally.

Trends 151

Trends Communications Employee Enterprise 151

OnePitch

JULY 13, 2022

On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.”

Pitching 98

Pitching Company How To Study 98

PRSay

MAY 10, 2019

It takes more than a creative idea to craft a memorable, engaging article. Here are five tips on how to make your writing resonate with readers. Substance: Below are four strategies for uncovering and communicating what makes your small company an ideal place to launch a career. Show you’ve researched the company.

Employee 158

Employee Writing Training Social Media 158

Stern + Associates

JANUARY 26, 2023

“Approaching employee attraction and retention as a system helps avoid the race to the bottom, makes a company’s employee value proposition harder to imitate, and helps create a clear narrative that reduces us-versus‐them relationship between managers and their reports,” write the authors. “It

Employee 118

Employee Company Marketing Case Study 118

Cision

OCTOBER 10, 2017

The growing trend of companies using earned media tactics to do this is a testament to the level of success user-generated distribution can achieve. . Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it.

Strategy 251

Strategy Case Study Instagram Print 251

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Many companies, perhaps well-intentioned at the outset, go through the motions of hiring a firm, only to disappear after collecting proposals and interviewing teams.

SEO 200

SEO Pitching Agency Exercises 200

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon. We’re creating, curating, consuming, and confronting a daily tsunami of information.

Data 0

Data Tools Technology Banking 0

Solo PR Pro

SEPTEMBER 12, 2023

Every public relations professional understands that creativity isn't just a switch you can turn on or off. However, with the right strategies, you can ensure that your creative reservoir is always filled with fresh ideas. Here are five ways to reignite that creative spark, when you are feeling stuck.

Creativity 79

Creativity Energy Writing Strategy 79

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity.

Google 157

Google Course Survey YouTube 157