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Ethical practices serve as the foundation for effective crisis prevention and management. Companies like Patagonia demonstrate how embedded ethics create resilience. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation.
That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. There is simply no better instrument during a widespread crisis than communications. People need more right now.
Arrogance is a particularly toxic element of leadership. One of the common patterns of poor leadership and of mishandled crises is what crisis guru Jim Lukaszewski calls “ testosterosis ,” a condition that isn’t gender specific. A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Testosterosis.
Financial technology companies face unique challenges when crises strike. Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern. This reality makes it essential for fintech leaders to master crisis management.
Successful companies understand that their reputation is built on what they do and how they do it. Speaking at a webinar organised by the CIPR Crisis Communications Network , Younger explained that reputation is shaped by two key factors: capability and character. Navigating this dynamic is crucial for modern management.
Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.
In the high-stakes cybersecurity sector, even the most robust systems can experience sudden disruptions — often with serious, but temporary PR implications for the companies involved. It was then up to Crowdstrike CEO George Kurtz to respond to the crisis. Those boxes were checked. So is language. Watch this space.
Media relations, content creation, crisis communication, project management along with many transferable skills can be relevant when selecting the perfect candidate. Start by clearly outlining your company protocol, including communication guidelines and workflow processes.
Overview: Understand what crisis management training entails and its key components. Gain actionable tips for effective crisis management and preparedness. In some cases, these challenges may escalate into crisis scenarios, potentially leading to severe reputational damage or even business closure.
By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. So how is Malaysia Airlines handling this crisis? A Look at Malaysia Airlines’s Crisis Communications.
As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? Would this be beneficial to your organization in and out of a crisis?
The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise. The reactions of many of business leaders and heads of government have ranged from shell-shocked silence to impressive displays of leadership.
In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders. This strategy helps establish companies as authoritative voices.
Implementing strategic PR tactics can build credibility, foster trust, and establish companies as industry leaders. There are a few key strategies that tech companies can implement that also highlight the importance of measuring and analyzing key performance indicators (KPIs) to ensure the success of PR efforts.
In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits.
Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.
Less than a year after her disastrous issue-made-crisis on account of her serious lack of proper crisis management , Deen has created a new company, Paula Deen Ventures, which is reported to be backed by Phoenix-based investor, Jahm Najafi. Or did last year’s crisis bury her too deep? What do you think?
Security breaches cost companies an average of $4.45 Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. million in 2023, according to IBM’s Cost of a Data Breach Report.
Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.
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The COVID-19 crisis looms large in our personal and professional lives. But for business leaders, the question now becomes: Are we prepared to manage this crisis? But for business leaders, the question now becomes: Are we prepared to manage this crisis? None of us can predict when the COVID-19 crisis will come to an end.
Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership.
PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. LinkedIn values professional insights and thought leadership. Successful crisis management requires preparation, monitoring, and swift action.
Your crisis management governance model serves as one of the foundational elements of your entire crisis management program. It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. How to structure your crisis management governance model.
And yet too many companies still focus on reactive strategies instead of thinking about it proactively. It requires regular updates, attention, and must be fully evangelized within the company. Leadership: To speak about the brand with confidence and integrity. But brand reputation isn't simply a concern to obsess over.
We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Establishing a solid understanding of your key audiences makes it easier to meet them where they’re at during a crisis.
To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Until the company fills the void with accurate information, @shroomy0021 is currently the spokesperson for the event. With greater frequency, they are also broadcasting your crisis live on Facebook or Periscope.
And 62 percent of respondents trust their employers to respond to the crisis effectively. Seventy-four percent of all respondents are concerned that false information is being spread about the virus, and nearly 60 percent worry the health crisis is being exaggerated for political purposes. Employees expect frequent updates.
Participants will be asked to share their thoughts and advice on a number of scenarios, including: · The phone rings with a reporter from @NYTimes who shares allegations of insider training by your company executives. · You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. ·
If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. The typical act of crisis preparedness looks something like this: An organization tasks a department or small team of people to create a crisis management plan.
The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. It’s probably the best resource for thought leadership about our business. PRWeek PRWeek has plenty of different newsletters that take the pulse on the PR world.
As companies grow, corporate communications become more important. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Executive Thought Leadership. According to Forbes , thought leadership has never been more important.
Unlike in-house PR professionals who have built-in company networks, freelancers should take the initiative to create their own. Share industry insights, press releases, and thought leadership content to position yourself as a go-to expert in PR. For more resources check out this article.
Beyond traditional marketing, PR acts as a strategic link between companies and their target audience, shaping perceptions, building trust, and ultimately fostering business growth. From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.
When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Eight hundred people were randomly assigned to watch one of four videos, all involving a reporter asking a company spokesperson about a scandal. Illustration: BQ-Studio ].
What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. Building Strong Reputational Foundations The most effective defense against reputational threats begins long before any crisis emerges.
Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. This means continuing to provide value, even in the middle of a crisis.
In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you. However, not every crisis is predictable.
Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams.
But when should the CEO of a major company serve as its public spokesperson? Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. Here are some of the most common. .
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Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. COVID-19 has crippled some industries, and it’s had an indirect effect on many others. Now is the time to grab vacated speaking slots.
According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation damage. These regulations cover everything from product claims and marketing materials to social media posts and press releases.
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