Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. By monitoring what your competitors are saying and doing, you can find valuable clues into their strategies, customer feedback, and potential weaknesses or opportunities.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. If a portion of your customer bases uses Messenger and you have the budget, a Messenger test could be well worth it.

B2B 344

B2B Facebook LinkedIn Small Business 344

Prowly

APRIL 23, 2025

But by employing PR-centric strategies to measure and manage brand perception, you can steer your brand toward positive associations and lasting loyalty. Brand perception measurement: the basics Brand perception refers to what the public thinks and feels about your brand, regardless of the messages you put out.

Publicity 104

Publicity Brand Branding Airlines 104

Reputation Us

MARCH 17, 2025

Ranging from 1 to 100, this score helps identify key areas where a company may need to allocate resources to improve or address perceptions and reputation vulnerabilities. The RHS, if properly implemented, can provide an industry standardor benchmark year-over-yearby which a companys reputation can be measured and showcased.

Reputation 78

Reputation Technology Government Employee 78

Onclusive

APRIL 5, 2018

Thankfully, there are companies who are devoted to sharing the user experience of software services such as G2 Crowd, the Yelp of business solutions. With more than 380,000 user reviews, communications and marketing professionals can check out a product before contacting the software company. How much does it cost? Christine K.

Software 199

Software Analytics Customer Service Comparison 199

5W PR

MARCH 16, 2025

This transition affects everything from audience targeting and campaign measurement to personalization and attribution. These small text files, placed by domains other than the one a user visits, enable advertisers to track user behavior across websites, deliver targeted ads, and measure campaign performance.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

FEBRUARY 17, 2025

The Importance of Immediate Acknowledgment Delaying a response can create the impression that a company is hiding something or unwilling to take responsibility. Studies have shown that companies that respond quickly to crises tend to recover faster than those that remain silent. Customers want to feel heard and understood.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

FEBRUARY 14, 2025

Research shows companies that respond within the first hour of a crisis maintain customer trust at rates 2.5 Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

5W PR

APRIL 5, 2025

According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour. Measuring Crisis PR Effectiveness Organizations must evaluate their crisis response to improve future preparedness and demonstrate value to stakeholders. Timely Response Speed matters in crisis communication.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Rock the Status Quo

JULY 30, 2014

If you don’t have the ability to be strategic and create metrics around your desired end goal – outcomes – you are limited to measuring more nebulous things, such as mentions, reach, engagement and awareness. Q: One of the biggest changes in PR metrics is the shift from AVE’s to measuring outcomes.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. When measuring brand visibility, it's essential to differentiate it from brand awareness. A Guide: How to Measure Brand Sentiment in PR?

Brand 104

Brand Branding How To Engineering 104

Barokas

FEBRUARY 12, 2019

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. After all, good customer service is table stakes (or at least it should be). It’s the perfect combination of rapid response, informative content, genuine care, and a little humor thrown in for good measure.

Customer Service 60

Customer Service Social Media Media Infographics 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Everything is measurable and measured. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics B2B Measurement 204

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help?

Communications 253

Communications Data Local Survey 253

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up? If you follow the right path, the results will prove itself.

Data 195

Data Communications Reputation Data-Driven PR 195

5W PR

FEBRUARY 27, 2025

Companies like Mattel and Hasbro maintain dedicated safety communication teams that coordinate with regulatory bodies, manage consumer inquiries, and oversee recall procedures. The company issued clear product identification guidelines, provided multiple return options, and maintained an updated recall website.

Communications 78

Communications Education Consumer Crisis 78

Prowly

APRIL 10, 2025

Poor Response : Initially, Balenciaga denied responsibility and filed a lawsuit against the production company. And in the end, the company implemented better quality control measures and recovered from the crisis. P.S. You can read a comparison of sentiment measurement tools and pick the one that's just right from this guide.

Social Media 104

Social Media Reputation How To Media 104

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. The smaller the company, the less likely it is they are doing this. Yup, that’s included twice on purpose.

Measurement 100

Measurement Analytics Google SEO 100

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts.

Media Relations 179

Media Relations Media Print Software 179

5W PR

MARCH 7, 2025

Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations. These advances signal a clear shift toward data-driven marketing approaches that deliver more value to both businesses and customers.

Marketing 78

Marketing System Data Analytics 78

Presspage

DECEMBER 20, 2024

Just because an issue is threatening your company, doesnt mean it cant be prevented or neutralized before its too late. Its the proactive process of creating a communication strategy that anticipates and addresses potential challenges your company might face. However, dont forget about the step that should come first.

Reputation 78

Reputation Crisis Trends Customer Service 78

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 138

B2B Survey Marketing Measurement 138

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Crisis Communications Corporate 195

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Retail 120

Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. To create appropriate goals, sit down with the head of each department to ensure your social media strategy addresses all of their concerns and also abides by your overall company objectives.

Strategy 120

Strategy Customer Service Social Media Software 120

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc.

How To 176

How To Media Guidelines Pitching 176

Cision

MAY 3, 2016

Keep an eye on your branded mention volume because it often correlates with customer service questions. Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. Want more suggested PR measurement factors? Get our free tip sheet!

Brand 120

Brand Branding Nonprofit Software 120

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Measure their data as you would for your own social media accounts. Social media has become a centerpiece for brands’ reputations. How much engagement do they get from their tweets?

Social Media 120

Social Media Real Estate Media How To 120

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Promotion Made Easy. Want more video streaming best practices? Broadcast Statistics.

Consumer 120

Consumer Video Customer Service Twitter 120

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. It substantiates the idea that when customers trust a business, they are more likely to take actions that benefit that business. According to the study: 90% are more likely to recommend that company to friends and family.

Brand 112

Brand Branding Survey Customer Service 112

Cision

AUGUST 1, 2016

There are non-technical, mechanical tactics that you can use to incorporate measurement in a campaign (use promotional codes, ask questions on the phone, questionnaires). Metrics are a way for you to measure specific objectives within your purview. Handle the low-hanging fruit (customer service). Conclusion.

Social Media 84

Social Media Media Customer Service Measurement 84

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Cision

SEPTEMBER 19, 2016

For example, if a customer DMs a business page, the company can then respond to the private direct message. Companies can also use messenger bots for auto-response sequences with customers. Google Hangouts and Skype are more or less extensions of traditional customer service. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Cision

MAY 10, 2016

Transmedia storytelling helps companies build brand charisma across relevant digital and social platforms. It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. Or, WeChat, which lets customers make and send payments.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Stuart Bruce

OCTOBER 30, 2014

Is the fact that every company is a media company a threat or an opportunity? Private companies pose more of a threat than governments ever could. But what control and oversight do we have over private companies? We can use it to measure and evaluate our success. We’ll look at ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148