Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights. Clarissa Horowitz.

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Data-Driven PR Measurement Data Report 286

Shift Communications

NOVEMBER 14, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Onclusive

DECEMBER 6, 2017

What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment. Unfortunately, 82 percent of practitioners say they have no way to evaluate the return they receive on PR. Enter the era of data-driven PR through artificial intelligence.

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Strategy Data-Driven PR Measurement Enterprise 294

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.

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Data-Driven PR Data Software Analysis 60

Onclusive

MARCH 26, 2021

Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, has shifted. The post The Growth PR Playbook appeared first on Onclusive.

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Data-Driven PR Storytelling Measurement Data 195

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR is a powerful driver of top of funnel sales leads. The post Why CEOs Should Invest in PR Attribution and PR Measurement appeared first on AirPR.

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Measurement Data-Driven PR Survey Storytelling 231

Onclusive

MARCH 2, 2021

in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms. b) what if the PR/Communications team can’t accurately interpret/explain the nuances in the data analysis?

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Data Communications Data-Driven PR Analytics 312

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. This is a core challenge of data-driven PR.

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Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.

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Data-Driven PR Measurement Data Travel 195

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

Shift Communications

JANUARY 4, 2016

You’ll have a substantial advantage over companies cranking out the same old thing. cta] The post Top Data-Driven PR Trends of 2016: Interactive Infographics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Should you pursue interactive infographics?

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Data-Driven PR Infographics Data Trends 60

Onclusive

APRIL 8, 2020

There has never been a better opportunity to claim your seat at the table by serving your company as a communications leader during this time of crisis, and providing unique insights that only you have access to. But in order to get the credit you deserve and the resources you need as a PR professional, you have to make one key shift.

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Data-Driven PR Exercises Measurement Data 195

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

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Data-Driven PR Strategy Data Measurement 150

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

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Data-Driven PR Training Tools Data 212

Shift Communications

NOVEMBER 24, 2014

The fourth spike was from Scott Monty joining the company , which is not a repeatable event, and thus we can’t count on it in the coming year or add it to our playbook. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

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Analytics Data-Driven PR Marketing How To 155

Onclusive

AUGUST 15, 2017

Well, we suspect that measurement and PR data can elicit fear because: (a) not every PR pro loves working with numbers, and (b) PR pros could discover that their PR work isn’t really helping their companies achieve the quantifiable business goals they’re after.

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Data Data-Driven PR Analytics Measurement 170

Onclusive

MARCH 17, 2021

This is a huge loss of opportunity for PR/Communications to make greater and broader business impact! As the data-driven insight from the RepTrak company early speaks for itself – the stakes are high for reputation building and impacts the whole organization.

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Data Communications Reputation Data-Driven PR 195

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

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Data Data-Driven PR Big Data Analytics 117

Prowly

JANUARY 29, 2025

Brand health metrics are crucial for understanding company perception and in building strong relationships with consumers. A brand health report may reveal what people think about your company, i.e. brand reputation or overall image. Detecting strengths and weaknesses. Use social listening tools (e.g., How to do it?

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Measurement Brand Branding Analytics 104

Shift Communications

FEBRUARY 20, 2019

If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget.

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Trends Industry Wikipedia How To 142

Onclusive

MAY 10, 2017

This isn’t surprising per se, just a relevant consideration for those beginning PR careers or looking to relocate for a higher income in the field. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. In the end, working in PR can be as challenging as it is rewarding.

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Trends Publicity Data-Driven PR Government 150

Shift Communications

NOVEMBER 7, 2014

The section ends with some great questions that will help your company find its way to measuring the right thing, not any thing. This chapter also speaks to the importance of being aligned with other departmental and company wide goals. Are you clear about where the points of attribution are for your company’s funnel?

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Google Measurement Data-Driven PR Marketing 107

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Data-driven PR. Year of the employee.

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Marketing Content Marketing Social Media Employee 216

Prowly

MARCH 4, 2025

A lot of bad things can happen if, for example, you summarize data using AI and it disseminates inaccurate information, such as false reports about public figures. When that happens, trust is quickly broken, and your brand, company, and even you risk serious reputational damage.

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Trends Reddit Pitching Data 104

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand.

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The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. How to create effective content that speaks to your audience’s needs and meets the brand’s goals. The days of “bright ideas” or trial and error are over.

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Trends Data-Driven PR Data System 124

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. Airbnb has no rooms.

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Publicity Analytics Data Advertising 166

Shift Communications

MARCH 17, 2015

Automated marketing technologies rely heavily on the mimicry of the masses in social spheres to measure efficacy and the resonance of company messages in the market. Data-driven PR does not equate with programmatic thinking. Data-Driven PR Marketing Technology Public Relations' VP, Account Services.

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Data-Driven PR Data Technology Print 60

Shift Communications

FEBRUARY 23, 2015

I would like to take this opportunity to introduce XYZ which is a California based mobile development company headquartered in San Francisco with offices in India. I trimmed off the remaining 12 paragraphs of information about their company launch. This is where data-driven PR has a chance to shine.

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Data-Driven PR Infographics Pitching Data 60

Shift Communications

JUNE 12, 2017

This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? When public relations works well, people know our company, our products, our services, and positively associate with them. PR Isn’t Sales. Why did our friend recommend a company to us?

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Measurement Data Study Advertising 147

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. This is natural.

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B2B Data Retail Survey 147

Shift Communications

FEBRUARY 4, 2015

If you’re a security hardware provider, buying attitudes are changing internally at Fortune 500 companies and you need to understand how to reach and message to the CFO vs. the network admin. If so, this means you already have a wealth of data that you can arm your PR and communications partners with for more strategic results.

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Shift Communications

DECEMBER 4, 2017

Companies at their apogee today may find themselves at their perigee within months. The 2018 PR Mega-Trends. While companies may be publishing more of these than ever, their impact continues to lessen every year. Disruption of industry stalwarts is inevitable. Part 1: Earned Media. Press Releases Continue Their Slow Demise.

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Trends Publicity SEO Advertising 161

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? What does the public relations industry have to look forward to in 2017? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them.

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Trends Publicity Analytics Software 83

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

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Analytics Google Data-Driven PR Training 0

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

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Analytics Google B2B Data-Driven PR 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You’re not recruiting professionals to work at a company, you’re recruiting superheros to build the next Justice League.” You need a 10x Marketer. Easy, right?

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Data-Driven PR Marketing How To Engineering 60