Shift Communications

FEBRUARY 23, 2015

I would like to take this opportunity to introduce XYZ which is a California based mobile development company headquartered in San Francisco with offices in India. I trimmed off the remaining 12 paragraphs of information about their company launch. This is where data-driven PR has a chance to shine.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Interestingly only one company using a formal marketing automation system.

B2B 60

B2B Marketing Construction Analytics 60

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

JANUARY 29, 2016

We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look! Thus, #PRBingo was born.

Infographics 60

Infographics Data Writing Agency 60

Shift Communications

OCTOBER 31, 2016

Because AI and cognitive computing are the future of PR. Every public relations company that wants to have a long, fruitful, sustainable business should have had at least one person attending IBM World of Watson. PR isn’t just press releases and bylines. Our work is often undervalued because our industry fails at reporting data.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

DECEMBER 29, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Predicting the future is difficult, expensive work. Instead, most marketers look back at their analytics at the end of the week, month, or quarter.

Analytics 60

Analytics Viral Social Media Google 60