Shift Communications

NOVEMBER 14, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Data-Driven PR Data Pitching Examples 60

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.

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Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.

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Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. This is a core challenge of data-driven PR.

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Data-Driven PR Analytics Google Data 60

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

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Data-Driven PR Strategy Data Measurement 150

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We marketers and communicators have killed the infographic. Nearly 20,000 times per day – and in a sampling of those tweets, they’re almost entirely from marketers. Christopher S.

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Data-Driven PR Infographics Data Trends 60

Shift Communications

NOVEMBER 7, 2014

Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. The trouble with having lots of data is determining which to use and how to determine the metrics of success. Clients in our industry are savvy enough to ask for reporting and analytics.

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Google Measurement Data-Driven PR Marketing 107

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. We help connect our companies with audiences who matter most to the company, from investors to activists to customers. What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data.

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Analytics Data-Driven PR Data Software 132

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation. Today, PR strategy is often informed by data insights.

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Data-Driven PR Training Tools Data 212

Prowly

JANUARY 29, 2025

By regularly tracking these metrics, you can identify strengths and weaknesses and make more consumer and market-orientated decisions. Brand health metrics are crucial for understanding company perception and in building strong relationships with consumers. Supporting marketing strategy. Market position. How to do it?

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Measurement Brand Branding Analytics 104

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets. Marketing Analyst.

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Onclusive

MARCH 17, 2021

In this continuation, she dives into part 2: Lack of prioritization of data-driven approaches for PR/Communications – is the other most common cultural roadblock – where at best, data becomes an after-thought or a project on the side and stays in the blind spot. Why this roadblock shows up?

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Data Communications Reputation Data-Driven PR 195

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google.

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Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising.

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Onclusive

MAY 10, 2017

This isn’t surprising per se, just a relevant consideration for those beginning PR careers or looking to relocate for a higher income in the field. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. In the end, working in PR can be as challenging as it is rewarding.

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Trends Publicity Data-Driven PR Government 150

Prowly

MARCH 4, 2025

A lot of bad things can happen if, for example, you summarize data using AI and it disseminates inaccurate information, such as false reports about public figures. When that happens, trust is quickly broken, and your brand, company, and even you risk serious reputational damage.

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Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. That approach, although understandable on the surface, misses a number of undercurrents that B2B marketers will start to encounter.

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The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. And as the media landscape keeps shifting, even experienced PR pros are discovering that earned media is not what it used to be.

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Trends Data-Driven PR Data System 124

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand.

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Data-Driven PR Measurement Data Creativity 120

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Just as the email marketing world has had to evolve from “batch and blast” email messages to everyone to refined, segmented, and targeted communications, so must our public relations work also evolve.

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Trends Publicity Analytics Software 83

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. A 10x Marketer is similar in nature and equally as rare. What exactly is a 10x Marketer? Account Manager, Marketing Technology.

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Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. A 10x Marketer is similar in nature and equally as rare. What exactly is a 10x Marketer? Account Manager, Marketing Technology.

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Data-Driven PR Marketing How To Engineering 60

Shift Communications

JUNE 12, 2017

This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? When public relations works well, people know our company, our products, our services, and positively associate with them. PR Isn’t Sales. Why did our friend recommend a company to us?

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Measurement Data Study Advertising 147

Shift Communications

DECEMBER 4, 2017

Companies at their apogee today may find themselves at their perigee within months. The 2018 PR Mega-Trends. While companies may be publishing more of these than ever, their impact continues to lessen every year. Part 4: Search Marketing. Advanced PR Practitioners Embrace AI Fully. Part 1: Earned Media.

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Trends Publicity SEO Advertising 161

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US.

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Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

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B2B Marketing Construction Analytics 60

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’ve been on the PR side, and I’ve ventured over to the digital side. Marketing Land.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

ImPRessions - Crenshaw Communications

JUNE 28, 2018

They’re beloved among PRs because they’re quick and affordable. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors. A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest.

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Storytelling Data Survey Financial 149

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-driven PR does not equate with programmatic thinking. But creative thinking is the fuel.

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Data-Driven PR Data Technology Print 60

Shift Communications

NOVEMBER 13, 2017

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. Vice President, Marketing Technology. Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

FEBRUARY 23, 2015

I would like to take this opportunity to introduce XYZ which is a California based mobile development company headquartered in San Francisco with offices in India. I trimmed off the remaining 12 paragraphs of information about their company launch. This is where data-driven PR has a chance to shine. Christopher S.

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Data-Driven PR Infographics Pitching Data 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason. Establish Client Goals First.

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Marketing Technology B2C Data 60

Shift Communications

AUGUST 8, 2016

The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. For example, we can see in the Demo Account Google’s eCommerce data. For classes and instruction.

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Analytics Google Data-Driven PR Training 0

The Hoyt Organization

SEPTEMBER 8, 2023

Today, companies expect more from their PR departments. As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.

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Trends Brand Branding Analytics 91

Shift Communications

OCTOBER 26, 2017

I took some time on The Cube to discuss machine learning as well as the future of media: Data Governance. A second major area of focus for the CDO is data governance, especially with massive changes coming to data regulation such as GDPR. Implications for Marketing and PR. Vice President, Marketing Technology.

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Strategy Government Data Analysis 109

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

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Analytics Google B2B Data-Driven PR 60