Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights. Clarissa Horowitz.

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Data-Driven PR Measurement Data Report 286

Onclusive

DECEMBER 6, 2017

What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment. Unfortunately, 82 percent of practitioners say they have no way to evaluate the return they receive on PR. PR coverage has typically been measured by media outlet audience size.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Onclusive

MARCH 26, 2021

Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, has shifted. The post The Growth PR Playbook appeared first on Onclusive.

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Data-Driven PR Storytelling Measurement Data 195

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.

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Data-Driven PR Measurement Data Travel 195

Onclusive

MARCH 2, 2021

in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms. b) what if the PR/Communications team can’t accurately interpret/explain the nuances in the data analysis?

Data 312

Data Communications Data-Driven PR Analytics 312

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Onclusive

APRIL 8, 2020

There has never been a better opportunity to claim your seat at the table by serving your company as a communications leader during this time of crisis, and providing unique insights that only you have access to. But in order to get the credit you deserve and the resources you need as a PR professional, you have to make one key shift.

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Shift Communications

NOVEMBER 7, 2014

Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. It will challenge you to consider all the possibilities of your choices — from what to measure to promotions to measuring the customer journey to proving that your efforts indeed work.

Google 107

Google Measurement Data-Driven PR Marketing 107

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. You can’t argue with the data. It was subjective.

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Data-Driven PR Strategy Data Measurement 150

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. This is a core challenge of data-driven PR.

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Data-Driven PR Analytics Google Data 60

Onclusive

MARCH 17, 2021

Three key focus areas where short-term approaches mar the benefit of strategic and critical thinking and planning: Focusing on measurements and reporting as an activity instead of analyzing trends and patterns and adding more context for deeper and actionable insights – which can become capabilities embedded in various PR/Communications processes.

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

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Data-Driven PR Training Tools Data 212

Onclusive

AUGUST 15, 2017

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

NOVEMBER 24, 2014

The fourth spike was from Scott Monty joining the company , which is not a repeatable event, and thus we can’t count on it in the coming year or add it to our playbook. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand.

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Onclusive

MAY 10, 2017

This isn’t surprising per se, just a relevant consideration for those beginning PR careers or looking to relocate for a higher income in the field. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. We’ve all heard the saying you can’t manage what you can’t measure.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

JUNE 12, 2017

This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? When public relations works well, people know our company, our products, our services, and positively associate with them. PR Isn’t Sales. Why did our friend recommend a company to us?

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Companies at their apogee today may find themselves at their perigee within months. The 2018 PR Mega-Trends. While companies may be publishing more of these than ever, their impact continues to lessen every year.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Prowly

MARCH 4, 2025

A lot of bad things can happen if, for example, you summarize data using AI and it disseminates inaccurate information, such as false reports about public figures. When that happens, trust is quickly broken, and your brand, company, and even you risk serious reputational damage. Were all human, after all.

Trends 104

Trends Reddit Pitching Data 104

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. No coverage at all is the worst possible outcome, because it says our company doesn’t matter. Our company isn’t in the game. Our company doesn’t even cross our potential customers’ minds.

Measurement 107

Measurement SEO Policies Reputation 107

The Hoyt Organization

SEPTEMBER 8, 2023

Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. Most brands would publish press releases and other online content and rely on hunches to measure the results. Today, companies expect more from their PR departments.

Trends 91

Trends Brand Branding Analytics 91

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Shift Communications

MARCH 17, 2015

Automated marketing technologies rely heavily on the mimicry of the masses in social spheres to measure efficacy and the resonance of company messages in the market. Data-driven PR does not equate with programmatic thinking. Data-driven is just that—information drives the direction, moves us forward.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. B2B tech companies have jumped in with both feet. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. Pharmaceutical companies.

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B2C Airlines Pharmaceuticals Banking 103

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. If so, this means you already have a wealth of data that you can arm your PR and communications partners with for more strategic results.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Measurement. What’s the goal?

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. How can all of this be measured and analyzed? SCALE is a cloud based software designed to close the data gap when analyzing how well content performs.

Data 92

Data SEO Advertising Advertising 92

Shift Communications

JUNE 25, 2018

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. Company goals can often remain the same and a radical change in topics and trends is not typical.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. HOW TO BEST MEASURE YOUR PR SUCCESS. Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018. Here’s how.

Analytics 74

Analytics Google Data Measurement 74

Shift Communications

JULY 28, 2017

While press release distribution can be costly, the practice can be valuable which is why companies across the globe use them in their PR strategy. We can use a data-driven strategy to identify our most highly-connected, and thus influential targets. can really measure the success of his strategy. But is it enough?

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Case Study Crisis Study Strategy 92

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

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B2B Marketing Construction Analytics 60