Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Onclusive

MARCH 17, 2021

Similarly, using data-driven methods for campaigns is not an issue but it’s only one of many PR/Communications tactics among many. This is a huge loss of opportunity for PR/Communications to make greater and broader business impact! If you follow the right path, the results will prove itself.

Data 195

Data Communications Reputation Data-Driven PR 195

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Onclusive

MAY 10, 2017

This isn’t surprising per se, just a relevant consideration for those beginning PR careers or looking to relocate for a higher income in the field. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. In the end, working in PR can be as challenging as it is rewarding.

Trends 150

Trends Publicity Data-Driven PR Government 150

Prowly

MARCH 4, 2025

A lot of bad things can happen if, for example, you summarize data using AI and it disseminates inaccurate information, such as false reports about public figures. When that happens, trust is quickly broken, and your brand, company, and even you risk serious reputational damage. Not showing tangible business impact?

Trends 104

Trends Reddit Pitching Data 104

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

DECEMBER 4, 2017

Companies at their apogee today may find themselves at their perigee within months. The 2018 PR Mega-Trends. While companies may be publishing more of these than ever, their impact continues to lessen every year. SEO and PR Merge In Some Firms. Disruption of industry stalwarts is inevitable. Part 1: Earned Media.

Trends 161

Trends Publicity SEO Advertising 161

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

MAY 4, 2016

SHIFT has prided itself on its independence for the past 13 years (and our status as one of the few ESOP companies out there), even as so many of our competitors were peeled off by intergalactic holding companies like WPP, Publicis, etc. I know, it’s a little jarring at first to hear this news. What’s next? More of the same.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Visuals : Traditionally, communicators have been trained in writing. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

MARCH 30, 2018

It represents the kind of value you can get when you pair good data with great technology. The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation. If you’re a data-driven PR shop, you may have a head start on what AI could do.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

OCTOBER 1, 2015

So what comes next after the data collections? Insights – the storytelling. With no recipes to follow, turning the data into insights comes from intuition. Data can only get you so far – what tactic works for one company may be unsuccessful for another. For chefs, it’s the cooking. This skill comes with experience.

Big Data 60

Big Data Data Pinterest Storytelling 60

Shift Communications

OCTOBER 31, 2016

Because AI and cognitive computing are the future of PR. Every public relations company that wants to have a long, fruitful, sustainable business should have had at least one person attending IBM World of Watson. PR isn’t just press releases and bylines. How can we tell stories more effectively with data?

Analytics 60

Analytics Data Analysis Technology 60

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy 62

Strategy Branding Brand Technology 62

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 216

Marketing Content Marketing Social Media Employee 216