Agility PR Solutions

JULY 31, 2023

The internal tide is swelling within companies worldwide as leaders struggle to adapt to new workplace challenges, including the ever-evolving hybrid work model, the imminent effort to hone workers’ skills—and win their trust—an AI becomes a central strategy, and of course the unpredictability of a shaky economy.

Leadership 147

Leadership Employee Company Internal 147

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 374

Employee Viral Small Business Travel 374

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.

Brand 333

Brand Branding Employee Engineering 333

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407

Trends Communications Employee Corporate 407

Ronn Torossian

FEBRUARY 23, 2022

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. After a series of heated statements from both external parties and company officials, the entire situation culminated in criticism from the Hong-Kong government.

Crisis 367

Crisis Airlines Government Employee 367

Onclusive

NOVEMBER 23, 2021

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. However, today there are many internal and external influencers that affect how companies and brands are perceived.

Analysis 397

Analysis Corporate Reputation How To 397

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Employees are in charge. It helped grow “employer branding” among large companies and increased the clout of the workforce within the organization.

Trends 385

Trends Employee Viral Advertising 385

Business Wire

NOVEMBER 17, 2021

Whether businesses came to a full stop or managed to stay connected remotely during those early months of lockdowns, the dust is finally settling and companies are determining the best path forward. For some, the remote and hybrid models have proven to work well while others cannot wait to bring their employees back in person.

Creativity 357

Creativity Blogging How To Employee 357

Agility PR Solutions

AUGUST 7, 2023

They will view these companies more favorably, trust them more, and do more business with them.

Employee 148

Employee Consumer Brand Branding 148

Agility PR Solutions

OCTOBER 22, 2023

Even though nearly all (93 percent) companies recognize the risks associated with using GenAI inside the enterprise, just a mere 9 […] The post Playing with fire: As generative AI sweeps into the enterprise, very few companies globally have addressed risks with employees appeared first on Agility PR Solutions.

Enterprise 120

Enterprise Employee Company Trends 120

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. As the suit proceeds, it will surely result in more messy revelations for the company, which spends millions to promote a family-friendly brand. Keeping the golden arches golden.

Employee 286

Employee Reputation Corporate Journalism 286

Agility PR Solutions

DECEMBER 3, 2023

Business leaders have had a tough time lately getting employees engaged and motivated. And young people just entering the […] The post Companies have seen employee engagement, culture and confidence soar when leaders communicate about Middle East conflict appeared first on Agility PR Solutions.

Employee 109

Employee Company Communications Trends 109

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. The moves were part of a plan to sell the company and deliver a robust return for its investors and key officers. In that case, the right PR team can help.

Banking 327

Banking Financial Employee Technology 327

Agility PR Solutions

JUNE 12, 2024

Building a successful and trustworthy brand identity was never easy, but it’s certainly gotten more complex in the post-pandemic age, as the variables that define it have multiplied exponentially—sustainability, DEI, stances on political and societal issues, and other purpose mandates have become part of a brand’s associative culture for consumers, (..)

Employee 113

Employee Company Brand Branding 113

Business Wire

APRIL 1, 2020

Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful and valuable information and being seen as trying to profit on the back of a tragedy.

Media Relations 345

Media Relations Blogging Media Crisis 345

Agility PR Solutions

JULY 1, 2024

Employee marketing has been around in some form or another for a while, but it’s taken a new and interesting turn with the advent of social media. Now, everyone can share company events and promotions easily with 300+ friends online, broadening the reach of the company organically.

Employee 109

Employee Reputation Brand Branding 109

Axia PR

JUNE 19, 2024

To maintain client and consumer trust, your company must establish a timeline and game plan for making announcements. For executives, seamless company news announcements are imperative for success, whether about company acquisitions or key new hires.

Company 126

Company Employee Consumer Product Launch 126

Agility PR Solutions

AUGUST 2, 2022

New research from professional services firm Accenture reveals that the vast majority (88 percent) of executives believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance.

Crisis 158

Crisis Company Employee Trends 158

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Be transparent with client companies involved. With training costs being one of the biggest expenses of hiring a traditional entry-level employee, eliminating that time is a benefit.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JUNE 8, 2021

It’s the interview where a candidate can show a company why they’d be an amazing addition to their team. . This is your opportunity to get to know a company better. With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? What is it about this company that sets it apart?

Interviews 296

Interviews Employee Agency Company 296

PRSay

NOVEMBER 15, 2023

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

Employee 128

Employee Internal International Storytelling 128

Agility PR Solutions

JUNE 10, 2024

Fostering a strong and vibrant company culture to enhance the employee experience is more important than ever. As well as establishing a positive reputation and image for your business, you can attract and retain top talent.

Company 117

Company Employee Leadership Reputation 117

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. It galvanized the entire company. Get personal.

How To 310

How To Transportation Software Employee 310

Agility PR Solutions

MAY 6, 2024

The first fear many employees had when Generative AI steamrolled into business operations was that the tech would displace their jobs, and leaders soon began quelling those fears by stating that if anything, the opposite was true—more manpower would be necessary to optimize AI’s output.

Company 156

Company Employee Trends Publicity 156

Agility PR Solutions

MAY 14, 2024

How strong is your agency’s company culture? You’ll have unhappy employees, potentially leading to bad public relations and damaging client relationships. That’s why so many organizations emphasize company culture. A positive culture keeps your team motivated and productive. A negative culture has the opposite effect.

Company 113

Company Employee Agency Publicity 113

ImPRessions - Crenshaw Communications

APRIL 7, 2021

Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. New employees who went through a structured onboarding program were 58% more likely to be with the organization after three years. Most companies offer a fairly short onboarding.

How To 218

How To Employee Meeting Training 218

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture.

Corporate 272

Corporate Reputation Policies Employee 272

Agility PR Solutions

JANUARY 7, 2024

In this landscape, AI-driven companies are not […] The post Employee-centric communication: 3 strategies for articulating startup M&A benefits to staff appeared first on Agility PR Solutions.

Employee 109

Employee Strategy Communications Trends 109

Agility PR Solutions

DECEMBER 5, 2023

If there’s one main place where people go to gather opinions about a company, it’s social media. Of course, having an official brand account across multiple platforms is one way to handle this—but don’t […] The post 5 steps for conducting effective social media training for employees appeared first on Agility PR Solutions.

Media Training 109

Media Training Training Social Media Employee 109

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Be sure to capture company outings, too.

Instagram 333

Instagram B2B B2C Case Study 333

Agility PR Solutions

JULY 30, 2023

Businesses are ready to put AI to work in full force, but nearly all companies are having to slow down their approach because (among other reasons) most employees are not knowledgeable enough about how to employ the tech to use it responsibly.

Survey 147

Survey Company System Training 147

Business Wire

AUGUST 11, 2020

Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together." Like many current ads, it thoroughly communicates that Tractor Supply Company cares about the health and safety of the customers and employees in its stores.

Retail 235

Retail Communications Blogging Employee 235

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 117

Software B2B Company Marketing 117

Onclusive

JANUARY 7, 2021

Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors. Onclusive has observed that in many companies, communications often bounces between strategic relevance and task-oriented project work, unless a crisis is unfolding.

Communications 248

Communications Corporate Reputation Employee 248

PR in High Definition

OCTOBER 25, 2024

With big names like Amazon and Dell mandating a return to the office , employees are taking a hard look at their work environments. For starters, it’s a fresh opportunity to shape company culture and use employee advocacy as a secret weapon. As comms pros, we know how valuable employee voices can be.

Employee 62

Employee Strategy Measurement Energy 62