Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. Companies are leaving a lot on the table here.

Company 137

Company Reddit Employee Facebook 137

Reputation Us

DECEMBER 19, 2024

Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. Greenwashing accusations, where companies are perceived as overstating their ESG efforts, can be particularly damaging. Impact : Lack of AI oversight can lead to reputational damage if not properly managed.

Reputation 60

Reputation Ethics Employee Government 60

PRSay

JULY 23, 2024

As more communications professionals are being tasked with helping draft policies for their companies and organizations, here are some points to consider. That makes it inappropriate — and possibly illegal — to use customers’ or employees’ confidential information in a prompt. Action steps Don’t go it alone!

Policies 178

Policies Ethics Privacy Training 178

Cision

MAY 18, 2017

One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your competitor’s company name. The same goes for those mentioning your company name: “People have lots of different reasons for talking about a business on social media. Common misspellings of any of the above.

How To 198

How To Instagram Social Media LinkedIn 198

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. But they usually fall short as a company grows and sees a need for a more coordinated PR effort. Unfounded rumors are surfacing about the company. .

Company 136

Company Interviews Reputation Privacy 136

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Crisis communication refers to the communication that companies put out during critical incidents. Let’s start with what crisis communication is.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Melissa Agnes

APRIL 16, 2014

The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. We work with a cyber investigation company that provides assistance in making it easier for patients to lawfully provide reviews, and also can monitor reputations.

Reputation 199

Reputation Privacy Software Insurance 199

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 77

Automotive Policies Employee Corporate 77

PRSay

JUNE 23, 2021

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. While law enforcement and other experts strongly advise against paying a ransom, the decision ultimately rests with the company and possibly its insurance carriers. Enlist employees. Watch your language.

Crisis 146

Crisis Insurance Insurance Exercises 146

ImPRessions - Crenshaw Communications

MAY 15, 2018

The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Communications Conversations

JULY 14, 2020

It’s the notion of CEOs sharing employee-only messages with external audiences. It addressed what I’m sure was a fairly anxious Microsoft employee base and talked about the company’s mission and steps they were taking to assist in the virus efforts around the world. ” Same message. Next, trust.

Employee 78

Employee LinkedIn Social Media Trends 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. In doing so, it joins at least five other PR tech companies that have done the same.

Analysis 173

Analysis Tools SMB Software 173

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

ReimaginePR

OCTOBER 15, 2015

“How can any Canadian CEO freely communicate with their board of directors or staff if sensitive insider information can now be seen by government employees with no checks or balances? If Harper and his staff have nothing to hide, let them surrender their privacy and rights just like the rest of us.

Privacy 120

Privacy Government Policies Technology 120

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

International 156

International Internal Communications Employee 156

Agility PR Solutions

JANUARY 14, 2020

As fears of compromised privacy and data breaches looms over Corporate America, new research from email security firm Egress reveals that nearly half (44 percent) of execs believe employees have erroneously exposed personally identifiable information (PII) or business-sensitive information using their company email account.

Corporate 86

Corporate Data Privacy Employee 86

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Privacy filters differ depending on each network, but pages are generally more restricted in regards to how they engage with fellow users.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

ImPRessions - Crenshaw Communications

MAY 18, 2018

For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers.

Branding 149

Branding Brand Storytelling B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

They want to know why a company exists and what its brand stands for. How are its employees treated? Divided government, privacy breaches, corporate scandals — amplified by the relentless news cycle, they erode public trust in institutions and brands. What does it value? Why does it matter? ” Building trust.

Marketing 173

Marketing Creativity Storytelling Privacy 173

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! All employees and all customers are advocates of some kind, whether good or bad. The build-up of mistrust.

Privacy 82

Privacy Branding Brand YouTube 82

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. It helps to have a handle on your company’s current standing in the marketplace, its differentiators, and key competitive challenges or threats. Make an action plan.

Writing 136

Writing How To Pitching Privacy 136

5W PR

MAY 26, 2020

Leaders at companies that have or are initiating changes in permanently allowing employees to work remotely will need to adapt, but it’s also important to remember that remote work is a two-way street. Managers must also continue to remind remote workers of the company’s mission and keep steering them to it. Step Three.

How To 88

How To Employee Privacy Survey 88

MaccaPR

FEBRUARY 19, 2018

To explore what your company can learn from the CrossFit crisis, I checked in with Paul Omodt, a former VP of Crisis and Critical Issues with the PR agency Padilla and ex-director of communications for the Air Line Pilots Association, who now operates his own consulting firm , Omodt & Associates Critical Communications.

Instagram 98

Instagram Crisis Local Privacy 98

Stuart Bruce

OCTOBER 30, 2014

Is the fact that every company is a media company a threat or an opportunity? But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Private companies pose more of a threat than governments ever could.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

APRIL 23, 2019

If the country is divided, you can bet for most companies, their employees and customers are too. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. The Annenberg survey listed data privacy, health care and diversity as social issues.

Technology 150

Technology Study Communications Survey 150

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. According to the study: 90% are more likely to recommend that company to friends and family. 66% are more willing to share their data with a company they trust. 66% are more willing to share their data with a company they trust.

Branding 112

Branding Brand Survey Customer Service 112

5W PR

SEPTEMBER 20, 2024

Applying this analytical lens to employees provides a comprehensive understanding of the workforce, including their needs, preferences, and communication styles. For instance, video content might be ideal for sharing technical expertise, while internal newsletters could disseminate company updates. A key area is employee onboarding.

Media 78

Media Employee International Internal 78

Bad Pitch Blog

SEPTEMBER 3, 2014

This Venn diagram depicting Internet privacy (created by Dave Hoffman ) is our answer. No, you and your fellow employees are not celebrities. But there are some relevant takeaways from this unfortunate scandal you can apply to you and your company''s social media policy. You''re thinking, "come on.this is headline bait.

Policies 68

Policies Social Media Privacy Media 68

Burrelles Fresh Ideas

OCTOBER 17, 2023

I have witnessed companies I deal with and friends in their personal lives both fall victim to various cyberattacks. IoT vulnerabilities can be exploited to gain unauthorized access to networks, launch distributed denial-of-service (DDoS) attacks, or compromise user privacy.

Education 112

Education Employee Measurement Agency 112

Cision

JANUARY 27, 2017

This search would return Cision employees named Joan without the last name Osborne. for people concerned about privacy issues, presumably enabling Linkedin’s p rivate and semi-private modes would keep LinkedIn from outing you as a reader). There are five search operators available for LinkedIn search : firstname.

LinkedIn 108

LinkedIn Mobile Privacy Engineering 108

Sword and the Script

SEPTEMBER 28, 2021

Such a point speaks well of a company and culture, but it underscores the sizable challenge facing both buyers of marketing tools – and the marketers tasked with promoting them. The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools.

Survey 115

Survey Software Technology Tools 115

Sword and the Script

OCTOBER 25, 2022

Broader remit, more engagement across the company.”. Adherence to privacy regulations.”. Importance of companies having a voice on social justice and other policy issues.”. With the great resignation, many people are doing more work to account for those who left and companies are not replacing those positions.

Communications 149

Communications Crisis Internal International 149

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Writing 211

Writing Communications Marketing B2B 211

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. In 2018 AI companies raised almost twice the investment of counterparts in France and Germany. AI represents a significant growth opportunity for the UK. It is set to transform how we live and work.

International 84

International Internal Ethics Communications 84

PR in High Definition

OCTOBER 27, 2022

This makes sense: leaders have the greatest power in a company, and when we think about the biggest companies on the planet – Apple , Meta, Tesla and Microsoft, for example – their leaders are inextricably tied to their company reputations, good or bad. But managing a company or brand’s reputation is rarely simple.

Leadership 71

Leadership Reputation Chemicals Privacy 71

Reputation Us

DECEMBER 19, 2024

Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. Greenwashing accusations, where companies are perceived as overstating their ESG efforts, can be particularly damaging. Impact : Lack of AI oversight can lead to reputational damage if not properly managed.

Reputation 60

Reputation Ethics Employee Government 60

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy.

Case Study 92

Case Study Study Branding Brand 92