Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 117

Software B2B Company Marketing 117

Agility PR Solutions

JANUARY 7, 2024

These startups are now at the forefront of technological advancements, showcasing remarkable capabilities to enhance efficiency, productivity, and profitability.

Employee 105

Employee Strategy Communications Trends 105

Bianchi Biz Blog

JUNE 12, 2023

Engaging employees, fostering a sense of connection, and aligning them with the company’s vision and values are paramount for success. In the dynamic automotive industry, where innovation and technological advancements are propelling transformation and change, it is crucial to highlight the human side of this evolution.

Employee 77

Employee Automotive Storytelling Internal 77

Agility PR Solutions

NOVEMBER 1, 2023

The past few years of intense disruption have put companies like yours through the wringer. Instead, we’re here to discuss disruptive technologies and the use of AI in the workplace. Yes, a global pandemic changed the way we work and conduct business—but that’s not what we’re talking about.

Employee 105

Employee How To Survey LinkedIn 105

Reputation Us

AUGUST 16, 2023

ReputationUs , which moved to Louisville from Portland, Oregon, has partnered with New York-based Blue Ocean Global Technology , a digital reputation management firm. It has 13 employees across the country, and Boggs is the only one based here with an office on South Fourth Street. The firms declined to share any financial information.

Technology 78

Technology Reputation Crisis Financial 78

5W PR

JUNE 19, 2024

Cybersecurity has become an incredibly valuable field, and so is the reputation of companies that safeguard the data of both big and small companies. Cyber tech companies operate in a field fraught with potential threats and vulnerabilities. This is where public relations come into play.

Reputation 78

Reputation Company Case Study Leadership 78

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 176

Employee Crisis Survey Study 176

Cision

AUGUST 22, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. I’m doing just that at Cision , a company that’s grown very quickly over the past few years through a series of mergers, acquisitions, and technological innovations.

Company 267

Company How To Employee Customer Service 267

Mindful Marketing

JULY 31, 2021

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. However, firms can turn their current recruitment challenges into opportunities if they rethink how they market to prospective employees.

Employee 119

Employee Marketing Interviews Healthcare 119

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 93

Technology Meeting Media Analytics 93

Agility PR Solutions

JANUARY 31, 2021

New research from employee engagement service provider SilkRoad Technology, in partnership with OnePoll, reveals that two in five office workers plan to resign and find a new job based on how their company handled its pandemic response.

Employee 86

Employee Technology Report Company 86

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 77

Automotive Policies Employee Corporate 77

5W PR

MARCH 6, 2020

Technological advancements have made a world of difference for the modern-day traveler. This global platform combines data science, user-friendly design, and world-class service, to bring businesses and their employees the most rewarding travel experiences possible. Trip Actions.

Travel 103

Travel Technology Transportation Airlines 103

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Focus is strong on work-life balance, with quite a high degree of personal freedom for employees.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

5W PR

APRIL 3, 2024

Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. This wave of recognition draws in potential customers, who are out hunting for the solutions that the company’s product or service provides.

Company 78

Company Product Launch Resources Employee 78

Shift Communications

JANUARY 3, 2022

By Natalie Marinaro, VP, Technology. Remote work environments were concretely established with 81% of Americans using videoconferencing technology. As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace. Stop going into the office.

Technology 78

Technology Trends Employee Mobile 78

5W PR

MAY 27, 2022

Robotics and various products from robotics companies have been excessively used by consumer, commercial, and other industrial businesses, which gives robotics companies plenty of opportunities for utilizing strong public relations strategies and campaigns. Data and Statistics.

Company 88

Company Strategy Publicity Real Estate 88

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Attracting and retaining top talent is a huge challenge for any business, but it’s a distinct competitive advantage among high-growth tech companies — if they can manage it.

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values.

Agency 353

Agency Communications Marketing Leadership 353

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. adults say they want to work for a company that places a priority on ESG practices, according to a recent survey from multi-national manufacturing and service companies network SK Group.

Automotive 97

Automotive Technology Communications Mobile 97

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. It galvanized the entire company. Get personal.

How To 310

How To Transportation Software Employee 310

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Crisis communication refers to the communication that companies put out during critical incidents. Let’s start with what crisis communication is.

Crisis Communications 78

Crisis Communications Crisis Communications Reputation 78

Stern + Associates

JUNE 25, 2024

A key voice leading the charge of understanding GenAI at HBS, Mitchell’s engaging and in-demand AI seminar helps top leaders think about how to deploy these tools inside their organizations and how to practically use the technology themselves. Matt Beane , Ph.D., Michelle R.

System 120

System Technology Leadership Employee 120

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. There are several reasons why one business would acquire another. Did you know?

Company 147

Company Tools Technology Software 147

Communications Conversations

OCTOBER 1, 2020

It’s why you’re seeing more videos from senior-level leaders at companies on LinkedIn. But, what companies are doing this well? Interesting, timely content, and another, “warmer” channel for execs to connect with customers and employees. Introducing innovative technologies during the pandemic.

LinkedIn 128

LinkedIn Video Trends Company 128

5W PR

SEPTEMBER 6, 2024

Companies can establish credibility and attract new customers by sharing insights, expertise, and best practices. Employee Morale A strong PR campaign can boost employee morale by highlighting the company’s contributions to cybersecurity. This can be measured by tracking employee recruitment and retention rates.

Communications 78

Communications Measurement Reputation Employee 78

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. Once you determine how far you want to commute from where you live (or if you want to work remotely), then conduct extensive research on every company in that region and identify and rank your top 20 targets.

How To 178

How To Employee Nonprofit Technology 178

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

5W PR

APRIL 7, 2020

For many, the opportunity to work from home is new and exciting, but are employees prepared to stay motivated outside of the office environment? Don’t disappear on your employees, check in with your team each morning to let them know you’re at your desk and available. Keep consistent communications. Keep consistent communications.

Employee 88

Employee Video Tools Meeting 88

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407

Trends Communications Employee Corporate 407

Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Consistent communication is a powerful tool to fortify your company’s culture and uphold its values, fostering transparency throughout the workplace.

Internal 97

Internal International Communications Employee 97

Buchanan PR

MARCH 10, 2022

It’s important for senior employees to have some basic understanding of this language. In addition to being known for their confusing new words, one of the core characteristics that sets Gen Z-ers apart is their exposure to technology. The post Vibe Check: Can you Communicate with your Gen Z Employees? labor force by 2030.

Employee 52

Employee Communications Groups Journalism 52

Sword and the Script

FEBRUARY 13, 2024

Research shows new customer acquisition rates are falling in SaaS at tech companies slash marketing to make a margin; high-growth tech companies can be profitable, or they can scale, but they cannot do both at the same time Years ago, I went to work for a large company that was trying to do something new.

Software 134

Software B2B Employee Meeting 134

Landis PR

APRIL 17, 2023

Based on that extensive experience, we have learned the best opportunity for achieving great success is when we do work that is values-aligned with our company, staff, community and clientele. But oil companies? That helps LANDIS draw exceptional employees and clients to our agency. Not so much. I’d love to hear about it.

Company 52

Company Healthcare Energy Agency 52