ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407

Trends Communications Employee Corporate 407

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 177

Employee Crisis Survey Study 177

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices. Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151

5W PR

APRIL 3, 2025

Companies like Patagonia demonstrate how embedded ethics create resilience. CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously.

Ethics 78

Ethics Leadership Crisis Training 78

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 152

Software B2B Company Marketing 152

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. It galvanized the entire company. Get personal.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values.

Agency 353

Agency Communications Marketing Leadership 353

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

PRSay

NOVEMBER 15, 2023

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

Employee 128

Employee Internal International Storytelling 128

5W PR

MARCH 13, 2025

The company recalled 31 million bottles of Tylenol, a $100 million decision that prioritized public safety over short-term profits. Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Be sure to capture company outings, too.

Instagram 333

Instagram B2B B2C Case Study 333

5W PR

JANUARY 24, 2025

PR professionals must stay ahead of platform changes, emerging technologies, and shifting user behaviors. The platform’s professional audience and strong SEO performance make it ideal for thought leadership and corporate announcements. Successful crisis management requires preparation, monitoring, and swift action.

Social Media 109

Social Media Brand Branding Crisis Management 109

ImPRessions - Crenshaw Communications

JULY 26, 2022

We’re seeing big companies like Twitter , Spotify , Pinterest , and Shopify blazing the trail for work-from-anywhere capabilities and proving that operations can still be conducted smoothly and effectively. Often the main reason employees choose to work abroad is to experience a new culture. Sharpen your time-management skills.

How To 309

How To Meeting Travel Employee 309

Mindful Marketing

JULY 31, 2021

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. However, firms can turn their current recruitment challenges into opportunities if they rethink how they market to prospective employees.

Employee 119

Employee Marketing Interviews Healthcare 119

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. If the country is divided, you can bet for most companies, their employees and customers are too. 3) PR Technology is about Customer Experience. 1) A Difference in Communications Goals.

Technology 150

Technology Study Communications Survey 150

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture.

Corporate 272

Corporate Reputation Employee Policies 272

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. There are several reasons why one business would acquire another. Did you know?

Company 161

Company Tools Technology Software 161

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Crisis communication refers to the communication that companies put out during critical incidents. Let’s start with what crisis communication is.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

Deirdre Breakenridge

FEBRUARY 26, 2018

There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships.

Brand 256

Brand Branding Social Media Employee 256

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. Communicate continuously.

Internal 218

Internal International Communications Employee 218

Reputation Us

DECEMBER 19, 2024

Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. Greenwashing accusations, where companies are perceived as overstating their ESG efforts, can be particularly damaging. Impact : Lack of AI oversight can lead to reputational damage if not properly managed.

Reputation 60

Reputation Ethics Employee Government 60

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But when should the CEO of a major company serve as its public spokesperson? Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies. We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. How can marketers cope?

Leadership 353

Leadership Insurance Insurance B2B 353

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Contently - Strategy

AUGUST 16, 2024

What B2B companies are successfully building their brands using LinkedIn’s organic and paid marketing tools? Microsoft Microsoft has paved the way for many B2B brands to embrace content marketing and company branding on LinkedIn. It fosters a sense of community by featuring employee achievements and showcasing its company culture.

LinkedIn 98

LinkedIn Examples Brand Branding 98

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. It’s not about the logo. ” I tend to agree.

Brand 284

Brand Branding Small Business Retail 284

Agility PR Solutions

JANUARY 7, 2024

These startups are now at the forefront of technological advancements, showcasing remarkable capabilities to enhance efficiency, productivity, and profitability.

Employee 105

Employee Strategy Communications Trends 105

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. Crisis simulations serve as a critical tool for defense tech companies to prepare for emergencies, test their response capabilities, and identify areas for improvement.

Crisis 78

Crisis Crisis Management Exercises Technology 78

Cision

JULY 27, 2017

It’s easier than we like to admit to become out of touch with what’s really happening in the marketplace, as well as what the image of our company is. Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well. Look for trends and changes over time.

Brand 231

Brand Branding Employee Data 231

Communications Conversations

OCTOBER 1, 2020

It’s why you’re seeing more videos from senior-level leaders at companies on LinkedIn. But, what companies are doing this well? Interesting, timely content, and another, “warmer” channel for execs to connect with customers and employees. Introducing innovative technologies during the pandemic.

LinkedIn 128

LinkedIn Video Trends Company 128

Agility PR Solutions

NOVEMBER 1, 2023

The past few years of intense disruption have put companies like yours through the wringer. Instead, we’re here to discuss disruptive technologies and the use of AI in the workplace. Yes, a global pandemic changed the way we work and conduct business—but that’s not what we’re talking about.

Employee 105

Employee How To Survey LinkedIn 105

Cision

MAY 18, 2017

One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your competitor’s company name. The same goes for those mentioning your company name: “People have lots of different reasons for talking about a business on social media. Common misspellings of any of the above.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. The company is active in their community. The company regularly posts personal brand stories of the small business owners who make and sell these products on their website. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Empathy is essential. Everyone gets a vote.

Trends 187

Trends Communications Skype Employee 187