Deirdre Breakenridge

NOVEMBER 20, 2019

It’s official … the FEEL First Test is online and ready for you to evaluate how much you FEEL (face Fear s, engage with Empathy , use Ethics and good judgment and unleash your Love ) in your communication. I’ve been asked, “Why the launch of the FEEL Model and the FEEL First Test and what will you learn from the data?”

Ethics 56

Ethics Communications Data Video 56

Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178

Ethics Publicity Enterprise Groups 178

ImPRessions - Crenshaw Communications

JUNE 17, 2022

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done.

Ethics 182

Ethics Reputation Corporate Industry 182

PRSay

SEPTEMBER 13, 2021

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

Ethics 181

Ethics Case Study Analysis Exercises 181

Axia PR

JUNE 14, 2022

In this episode, Mark McClennan, 2016 PRSA National Chair and host of EthicalVoices , shares his expertise on ethics. Tune in to learn more about ethics in PR and your company. Tune in to learn more about ethics in PR and your company.

Ethics 174

Ethics Company Publicity How To 174

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 171

Ethics Training Social Media Leadership 171

PRSay

SEPTEMBER 25, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month.

Ethics 158

Ethics Banking Pitching Analysis 158

Contently - Strategy

SEPTEMBER 30, 2024

This provision established that online platforms (and later social media companies) would not be classified as publishers, which gave them immunity from liability for user-generated content. This social media law targets companies with over $100 million in global revenue and continues to face First Amendment challenges.

Social Media 107

Social Media Privacy Branding Brand 107

Stern + Associates

OCTOBER 26, 2023

knows the landscape of ethical risk inherent in organizations, particularly in AI programs. An entrepreneur and former philosophy professor, Blackman is captivated by the ethics of emerging technologies. Reid Blackman , Ph.D.,

Ethics 133

Ethics Privacy Technology Government 133

ImPRessions - Crenshaw Communications

APRIL 30, 2019

As companies continue to talk about their AI, machine learning and data science capabilities, journalists are asking tougher questions about the way these technologies are built. Google’s ongoing AI ethics council controversy is another example of the AI industry’s diversity problem. But that’s easier said than done.

Company 168

Company Ethics Google Facebook 168

PRSay

SEPTEMBER 9, 2019

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. Better yet, what do you do when your allegiance to the company you work for directly contradicts the moral framework of your career? But what happens when you discover that your organization doesn’t share your belief in that commitment?

Ethics 151

Ethics Public Affairs Government System 151

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. It’s not about you, your company or products.

Government 152

Government Survey Ethics Media 152

Agility PR Solutions

AUGUST 23, 2022

Ethics in business include adopting ethical ways to price, package, and communicate. Companies that are responsible and ethical know that product safety is also a priority. The post Ethics in marketing: 4 insights on communications integrity appeared first on Agility PR Solutions.

Ethics 125

Ethics Communications Marketing Meeting 125

PRSay

SEPTEMBER 24, 2024

PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources.

Ethics 97

Ethics Employee Survey Community 97

Agility PR Solutions

OCTOBER 16, 2023

At just a year old, GenAI has perhaps the most vast potential of any emerging tech before it—which also means it is capable […] The post Ethics in technology: Do businesses have standards for generative AI use? Most execs aren’t even sure about their own companies appeared first on Agility PR Solutions.

Ethics 106

Ethics Technology Company Branding 106

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

Case Study 78

Case Study Branding Brand Ethics 78

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” Grant didn’t wonder whether what his company was considering was unethical; he knew it was wrong. ” The inquiry wasn’t entirely unexpected.

Ethics 95

Ethics Marketing Sports Education 95

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review. Hall, APR, J.D.,

Policies 178

Policies Ethics Privacy Training 178

NewsWhip

AUGUST 18, 2021

It seems these days as if every start-up is pushing some version of AI or machine learning, and that’s to say nothing of the established companies that are incorporating it into their own workflows. The company was by far the most successful in demonstrating its AI capabilities, and had more engagement on its owned channels than any other. .

Company 148

Company Web Ethics Analysis 148

Agility PR Solutions

APRIL 3, 2024

In the rapidly changing workplace environment, companies are choosing to prioritize managing and avoiding risk in their ethics and compliance (E&C) decisions, reveals a news study from E&C solutions firm LRN Corporation.

Ethics 101

Ethics Analysis Corporate Study 101

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. So, was Definers ethical? But even for someone not concerned about ethics, a smear campaign is a stupid strategy.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment. It’s ethically the right thing to do.

Ethics 97

Ethics Crisis Transportation Airlines 97

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. The senior executives pointed out that building relationships with colleagues inside your company or organization is similar to building friendships. Reference: Redmond, J., and Trager, R.

International 208

International Internal Ethics Journalism 208

Ronn Torossian

JANUARY 16, 2025

Learn how defense tech PR trends evolve with AI, transparency & ethics. Key shifts in marketing strategies for defense companies through 2025-2100 The post Public Relations Trends in Defense Tech Marketing appeared first on.

Trends 195

Trends Publicity Marketing Ethics 195

Mindful Marketing

APRIL 8, 2023

Most of us have heard of at least some ethical infractions attributed to AI that range from the art tool Midjourney slyly outfitting Pope Francis in a longline white puffer coat to complaints that an uncensored chatbot continually offends human decency. .” But why, then, not apply the same logic to an issue like greenhouse gases?

Ethics 94

Ethics Pitching Privacy Technology 94

Ethical Voices

JANUARY 26, 2023

I sure picked a good week to restart the This Week in PR Ethics this year. Everywhere you turn there is an ethics discussion. M&M ethics – This story has blown up over the past few days. What are the ethics considerations of mascots, brand ambassadors, and cartoon characters. Did I mention ChatGPT?

Ethics 95

Ethics Case Study Web Technology 95

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. The media attention that companies get can positive or negative. Companies cannot lose sight of this. Companies need to get emotional.

Branding 253

Branding Brand Government Ethics 253

Ethical Voices

NOVEMBER 20, 2023

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

Ethics 94

Ethics How To Survey Interviews 94

Agility PR Solutions

OCTOBER 25, 2023

Even before AI gobbled up business leaders’ priority lists, data security and privacy were pressing problems for many brands and companies, and the wunderkind new tech has only made privacy shortfalls more dangerous—and consumers are paying attention.

Privacy 113

Privacy Ethics Data Consumer 113

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. I first met Tatevik when I was looking to expand the ethics cases outside of the US. What is the most difficult ethical challenge you’ve confronted in your career?

Ethics 53

Ethics How To Crisis International 53

Reputation Us

DECEMBER 19, 2024

Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. Greenwashing accusations, where companies are perceived as overstating their ESG efforts, can be particularly damaging. Impact : Missteps in addressing or messaging on digital platforms can damage brand reputation.

Reputation 60

Reputation Ethics Employee Government 60

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 93

Ethics Groups Handbook Education 93

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. trillion in 2021.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

DECEMBER 21, 2024

By revealing the human element behind the brand, companies can create a more personal connection with their audience. Transparency about ingredients, manufacturing processes, and ethical sourcing practices further strengthens trust and loyalty.

Community 78

Community Marketing Ethics Consumer 78

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. The Importance of Immediate Acknowledgment Delaying a response can create the impression that a company is hiding something or unwilling to take responsibility.

Crisis 78

Crisis Branding Brand Case Study 78

PRSay

JUNE 9, 2021

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. As part of that effort to lift Purdue out of Chapter 11, the company’s owners, members of the Sackler family, have agreed to pay a $4.28

Crisis 167

Crisis Ethics Publicity Marketing 167

Agility PR Solutions

OCTOBER 26, 2022

New Forrester research finds that governments, investors, consumers, and companies worldwide are stepping up to invest in and embrace more sustainable solutions to combat climate change. The post Sustainability no longer just an ethical choice—it’s now a business opportunity appeared first on Agility PR Solutions.

Ethics 96

Ethics Government Consumer Company 96