Remove Company Remove Ethics Remove Leadership
article thumbnail

Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

Ethical practices serve as the foundation for effective crisis prevention and management. Building an Ethical Foundation Organizations need robust ethical frameworks before crises emerge. Companies like Patagonia demonstrate how embedded ethics create resilience.

Ethics 78
article thumbnail

The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Among the findings are that buyers have more companies on their “short list,” more decision-makers are involved in the purchasing process, and being the incumbent vendor on the list is no guarantee. Big tech companies are reporting fat margins, and then laying off thousands of employees. That builds trust. This is one for 2023.

B2B 179
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

At 5WPR, we believe a strategic approach to media is essential for companies looking to gain visibility and credibility in this rapidly evolving landscape. The end of third-party cookies and the adoption of privacy-first tools, such as data clean rooms, are reshaping how companies approach advertising and audience engagement.

article thumbnail

How companies survive crises through  capability and character

Wadds Inc.

Successful companies understand that their reputation is built on what they do and how they do it. It relates to values, culture, behaviour, transparency and ethical conduct. This explains why companies such as Ryanair and Wetherspoons maintain marketshare despite outspoken leadership.

Company 105
article thumbnail

Crisis Management in Health Tech: A Leadership Guide for AI-Driven Medicine

5W PR

The intersection of artificial intelligence and healthcare creates a complex environment where technical failures or ethical concerns can quickly damage public trust. The post Crisis Management in Health Tech: A Leadership Guide for AI-Driven Medicine appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

article thumbnail

3 Ways to Elevate Ethics in Your Organization

Deirdre Breakenridge

However, the people who work at a company do. So, then, who is responsible to communicate and demonstrate ethics and values at your company? Do ethics and values go beyond the HR policymakers? Today, everyone is an Ethical Marketer. The third is leadership who are the role models demonstrating the ethical conduct.

Ethics 195
article thumbnail

FEEL First Test Launches to Evaluate Levels of Fear, Empathy, Ethics & Love in Communication

Deirdre Breakenridge

It’s official … the FEEL First Test is online and ready for you to evaluate how much you FEEL (face Fear s, engage with Empathy , use Ethics and good judgment and unleash your Love ) in your communication. I’ve been asked, “Why the launch of the FEEL Model and the FEEL First Test and what will you learn from the data?”

Ethics 56