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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 146
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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. Better yet, what do you do when your allegiance to the company you work for directly contradicts the moral framework of your career? But what happens when you discover that your organization doesn’t share your belief in that commitment?

Ethics 151
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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation.

Facebook 224
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Latin American PR Leaders on New Communication Essentials

PRSay

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said. Remain relevant. “We Humanize digital experiences. Embrace DE&I.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 93
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. This will enhance the reputation of the company. Even a business as big as Twitter was eclipsed by the arrival of Elon Musk in 2022 when he purchased the company for an eyewatering $46.5bn.

Corporate 195
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6 Accredited PR Pros on Why They Pursued Their APR

PRSay

PR practitioners have a responsibility to counsel their organizations with an ethics-based approach, and I believe Accreditation signals a practitioner’s commitment to sound public relations strategies and practice.”. VP and Director of Marketing, Trust Company of Oklahoma . Emily Finley, APR. ” — Marcia Brookey, APR.