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How Can We Mandate Ethics In PR?

ImPRessions - Crenshaw Communications

It’s no small irony that public relations has a reputation problem. At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. PR practitioners are ethically aware. PRSA has a code of ethics.

Ethics 182
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

Corporate 195
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Four Questions to Ask When Aligning Your Brand & Reputation

Deirdre Breakenridge

However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation. Recently, Star Mountain Capital, a specialized investment manager, announced that I’ve joined the company as a Senior Advisor. Does the brand align with my ethics and values?

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Reputation and Social Responsibility

5W PR

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

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Blowing Your Own Horn Falls Flat. When it Comes to Reputation, Third-Party Validations Bring True Harmony.

Reputation Us

When individuals or companies overly promote themselves without credible evidence to back up their claims, it can erode trust. Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation. appeared first on ReputationUs.

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This Week in PR Ethics (2/23/23): Subway Surfing, Laundering Reputations, and Psychological Targeting

Ethical Voices

This week there were some ironic ethics issues – but the most intriguing articles are both depressing and important. There is a rise in unethical reputation laundering. What content should social media companies censor? What are the ethics of psychological targeting? Where do you draw the ethical line?

Ethics 71
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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture.

Corporate 272