Contently - Strategy

SEPTEMBER 30, 2024

This provision established that online platforms (and later social media companies) would not be classified as publishers, which gave them immunity from liability for user-generated content. This social media law targets companies with over $100 million in global revenue and continues to face First Amendment challenges.

Social Media 107

Social Media Privacy Branding Brand 107

ImPRessions - Crenshaw Communications

APRIL 30, 2019

As companies continue to talk about their AI, machine learning and data science capabilities, journalists are asking tougher questions about the way these technologies are built. Google’s ongoing AI ethics council controversy is another example of the AI industry’s diversity problem. But that’s easier said than done.

Company 168

Company Ethics Google Facebook 168

Agility PR Solutions

OCTOBER 16, 2023

At just a year old, GenAI has perhaps the most vast potential of any emerging tech before it—which also means it is capable […] The post Ethics in technology: Do businesses have standards for generative AI use? Most execs aren’t even sure about their own companies appeared first on Agility PR Solutions.

Ethics 108

Ethics Technology Company Brand 108

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations.

Ethics 251

Ethics Data Privacy Policies 251

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

Deirdre Breakenridge

AUGUST 7, 2014

Companies should learn how to work with our generation and stop thinking we’re lazy, arrogant and unable to see beyond ourselves. Our work ethic may not look like the work ethic of years before us, but we do work hard. Technology allows us to work faster and work on multiple things at once.

Blogging 269

Blogging Ethics Education Technology 269

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Policies 178

Policies Ethics Privacy Training 178

Stern + Associates

JANUARY 17, 2025

Agentic AI is promised to be the next evolution of tech after generative AI, and companies like Microsoft are committing to making it a part of their core strategy but what does this term mean, and how can businesses responsibly leverage it for a competitive advantage?

Meeting 110

Meeting Technology Groups Ethics 110

Reputation Us

DECEMBER 19, 2024

Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. Greenwashing accusations, where companies are perceived as overstating their ESG efforts, can be particularly damaging. Impact : Missteps in addressing or messaging on digital platforms can damage brand reputation.

Reputation 60

Reputation Ethics Employee Government 60

NewsWhip

AUGUST 18, 2021

It seems these days as if every start-up is pushing some version of AI or machine learning, and that’s to say nothing of the established companies that are incorporating it into their own workflows. The company was by far the most successful in demonstrating its AI capabilities, and had more engagement on its owned channels than any other. .

Company 148

Company Web Ethics Analysis 148

5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Data 78

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Data 78

Ethical Voices

JANUARY 26, 2023

I sure picked a good week to restart the This Week in PR Ethics this year. Everywhere you turn there is an ethics discussion. M&M ethics – This story has blown up over the past few days. What are the ethics considerations of mascots, brand ambassadors, and cartoon characters. Did I mention ChatGPT?

Ethics 95

Ethics Case Study Web Technology 95

Mindful Marketing

APRIL 8, 2023

Most of us have heard of at least some ethical infractions attributed to AI that range from the art tool Midjourney slyly outfitting Pope Francis in a longline white puffer coat to complaints that an uncensored chatbot continually offends human decency. .” But why, then, not apply the same logic to an issue like greenhouse gases?

Ethics 94

Ethics Pitching Privacy Technology 94

Agility PR Solutions

FEBRUARY 26, 2020

As artificial intelligence becomes a more pivotal part of business strategy, many are worried that misuse or exploitation of the technology can have damaging or disastrous results, and new research from professional services firm KPMG reveals that many tech sector leaders think it needs to be more carefully monitored and integrated.

Policies 78

Policies Ethics Company Technology 78

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. Crisis simulations serve as a critical tool for defense tech companies to prepare for emergencies, test their response capabilities, and identify areas for improvement.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Few questioned the absence of peer-reviewed research on the Theranos technology, and the culture of secrecy as a Holmes quirk. Don’t Use PR for Evil It’s true that in the exalted world of high-growth technology companies, public image can make a brand. She was a business celebrity.

Government 227

Government Corporate Resources Ethics 227

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 173

Analysis Tools SMB Software 173

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment. It’s ethically the right thing to do.

Ethics 97

Ethics Crisis Transportation Airlines 97

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 166

Communications Ethics Training Hotels 166

PRSay

AUGUST 16, 2024

We are calling on all practitioners around the world to act and fulfill their ethics. When AI came along, everyone felt a huge need to control its ethics. But if you look at each association’s ethics around the world, AI is already incorporated into them. But technology is good for the industry.

Trends 155

Trends Communications Ethics Corporate 155

5W PR

MARCH 12, 2025

For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential. The Foundation: Ethical Practices in Cybersecurity Branding Building trust starts with establishing and maintaining strong ethical practices throughout your organization.

Case Study 78

Case Study Branding Brand Ethics 78

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. They discussed the ethics of data sourcing and activation to a packed room in Aria. For that reason, CCPA was front-and-center at CES. Security concerns grow.

B2B 208

B2B Trends Retail Privacy 208

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. I first met Tatevik when I was looking to expand the ethics cases outside of the US. What is the most difficult ethical challenge you’ve confronted in your career?

Ethics 53

Ethics How To Crisis Internal 53

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture.

Corporate 272

Corporate Reputation Employee Policies 272

Ethical Voices

OCTOBER 27, 2022

When I started gathering ethics stories for the week, I was sad because I thought it would be a quiet week. Celebrity Deepfakes and ads – The WSJ had an interesting article this week on the use of celebrities, such as Elon Musk, Tom Cruise, and Leonardo DiCaprio in ads without their consent thanks to deepfake technology. Is it a hoax?

Ethics 84

Ethics Corporate Report Technology 84

Ethical Voices

NOVEMBER 3, 2022

This week the ethical issues in public relations rain the gamut, but the core theme was fairness. Pay Transparency – This week PR Week reported on the New York law taking effect on Tuesday which requires companies to post salary ranges in job openings. This is something that is overdue.

Ethics 83

Ethics Financial System Survey 83

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Is the fact that every company is a media company a threat or an opportunity? Mobile, data and wearable technology. The importance of data.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. to $3.97) per share.

Ethics 265

Ethics Automotive Conference Technology 265

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Waxing UnLyrical

JANUARY 26, 2020

For most of my career, I have worked with financial services companies and anti-fraud companies. For a few years one of the most shorted companies in America was my client. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality.

Ethics 23

Ethics Technology Financial Banking 23

PRSay

SEPTEMBER 27, 2024

During a meeting with a new client in 2007, Mark Dvorak, APR, Fellow PRSA, found himself in an ethical dilemma. 24 for an Ethics Month edition of Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn. PRSA’s Code of Ethics is tremendously relevant today,” Dvorak said. “We He was the guest on Sept.

Ethics 68

Ethics Case Study Meeting Facebook 68

Deirdre Breakenridge

AUGUST 5, 2015

Yes, companies and their executives all make mistakes and often pay the price in the form of reputation damage. What have PR professionals and their companies done right lately? The focus should be on your ethical approach to public communication through all media formats.

Skype 150

Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

AUGUST 5, 2015

Yes, companies and their executives all make mistakes and often pay the price in the form of reputation damage. What have PR professionals and their companies done right lately? The focus should be on your ethical approach to public communication through all media formats.

Skype 150

Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. If you don’t FEEL as a first step, which means to Face Fears , connect with Empathy , use Ethics and unleash the Love of your mission, then all of your planning may fall on deaf ears.

Infographics 266

Infographics Communications Leadership Social Media 266

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. Organizations should not wait to establish relevant plans and protocols.

Reputation 183

Reputation Privacy Banking Ethics 183

Axia PR

MAY 29, 2023

Using AI comes with its own ethical and legal challenges. As we’ve previously covered , emerging artificial intelligence technologies can be a boon for your company’s public relations content production. While AI is an effective tool for PR content creation, you can’t use content as-is.

Ethics 71

Ethics Publicity How To Policies 71