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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications and PR front and center as the stewards of corporate reputation.

Analysis 397
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What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” So what is the difference between PR and reputation management?

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Crisis management: How to restore your company’s reputation after legal challenges

Agility PR Solutions

Almost every company deals with a crisis at some point in their years of operation. The key is to always be prepared for such crises and know how to respond when they […] The post Crisis management: How to restore your company’s reputation after legal challenges appeared first on Agility PR Solutions.

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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation.

Analysis 195
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How to build brand reputation in an era of greenwashing backlash:?part two

Onclusive

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. If you do it right. You can register here.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

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Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

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How To Restore A Public Reputation

ImPRessions - Crenshaw Communications

Can they win back their reputation? If so, how? But it happens, as when a public company CEO can’t admit wrongdoing due to liability concerns, despite knowing that a mealy-mouthed statement or “no comment” comment may prolong the damage. But the two women were the faces of the scandal. Make things right.