Cision

SEPTEMBER 7, 2017

But there are lots of reasons your company wants to get its story out. Your company is excited about its new product, research paper, promotion, etc., The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases.

Infographics 283

Infographics Consumer Video Examples 283

Cision

APRIL 28, 2017

Question #1: Historically, this question always receives a wide variety of comments: Communication with the investment community is an essential component of a well-managed public company. Companies have to have an investor relations section on the company website to consider investment.

Infographics 174

Infographics Comparison Construction Retail 174

Flack's Revenge

APRIL 16, 2020

If ever there ever was a company in the right place at the right time, it is Zoom. When asked to create an infographic, e.g., we often call in a partner with this skillset. Visme makes it easy to design infographics, and other visuals that combine data and charts. He leads 36 IT consultants; their company has a team of 350.

Infographics 315

Infographics Enterprise Pitching Meeting 315

Cision

AUGUST 14, 2017

But a press release can do so much more than simply tell someone about your company. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. What has your company achieved recently? What event, milestone, or company change is occurring? High-quality links.

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

But a press release can do so much more than simply tell someone about your company. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. What has your company achieved recently? What event, milestone, or company change is occurring? High-quality links.

Writing 293

Writing How To Infographics Pinterest 293

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Case studies are a great customer reference and sales tool for any growing company. By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. They may find their way into the occasional short blog post for the company site. Case studies.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Cision

MAY 12, 2017

If I am looking for some extra info and feel of the company. 95% is the affirmation we need to understand that a company MUST have an IR website. This is sales & marketing to fuel their due diligence research that you are a real company with a professional presentation like our clients [link] and [link] proudly offer.

Infographics 149

Infographics Comparison Retail Study 149

Ronn Torossian

MARCH 7, 2022

Before a company can start developing story ideas, designing infographics, or planning events, it has to start by creating a strategic communication plan. A good communication plan helps companies set their expectations early during a communications campaign for any sort of promotional effort.

Communications 195

Communications Infographics Company Agency 195

5W PR

JANUARY 13, 2025

Thought leadership has emerged as a cornerstone strategy, enabling companies to establish themselves as industry authorities, build trust with their target audience, and ultimately drive business growth. Companies primarily focused on issuing press releases to announce new products, secure media coverage, and generate buzz.

Leadership 78

Leadership B2B Tools Engineering 78

Cision

DECEMBER 20, 2017

But for companies in less glamorous industries, this job may seem more challenging. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Take another example; Payson Petroleum is a relatively small oil and natural gas company.

Industry 222

Industry How To Insurance Insurance 222

5W PR

FEBRUARY 9, 2025

Small companies and startups face intense competition for attention in today’s crowded marketplace. Research shows that 70% of consumers prefer getting to know a company through articles rather than ads, according to Nielsen. Services can connect companies directly with journalists seeking expert sources.

Strategy 78

Strategy Case Study Pitching Measurement 78

Contently - Strategy

AUGUST 25, 2021

In our State of Healthcare Content Marketing report in June, we found that 63 percent of the healthcare companies on the Fortune 1000 had either a limited or no content presence on their website. Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand.

Healthcare 79

Healthcare Infographics Marketing Content Marketing 79

ImPRessions - Crenshaw Communications

JUNE 21, 2018

The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

FEBRUARY 8, 2016

This year, companies spent $167,000 per second on commercials during the big game, but how much reaction did that cash generate on social media? As the biggest single-evening TV event in the United States , the Super Bowl is an enormous opportunity for businesses.

Infographics 120

Infographics Brand Branding Sports 120

5W PR

OCTOBER 15, 2024

To ensure that the goods succeed, it’s essential to understand the company’s target audience, create a strong brand identity, leverage digital marketing, utilize public relations, offer samples and promotions, and focus on packaging and point-of-sale (POS) CPG marketing.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Cision

NOVEMBER 20, 2017

But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. So, companies and organizations of every size, shape, and category are embracing influencer marketing as the savior. There is more content than ever, but most content fails miserably. It must be amplified.

Marketing 255

Marketing Infographics Video Content Marketing 255

The Proactive Report

DECEMBER 12, 2017

Design: An awful lot of content today is visual – photography, original images, social media images and infographics. It’s been estimated that nearly 40% of customers find a company through search. And video is growing at breakneck speed. Design skills are highly valued and likely to be more so in 2018.

Analytics 228

Analytics Infographics SEO Software 228

Cision

JUNE 16, 2017

Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 250

Communications How To Telecommunications Employee 250

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Media monitoring and analysis is another strategy companies can utilize. Use storytelling techniques to make content more memorable. Optimize content for search engines (SEO) to improve visibility. Another strategy is to utilize social media.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Explain the company and business objectives. To create and maintain a productive relationship, you need to be clear about what the company sells, who it wants to reach, and how it wants to accomplish its business goals.

Company 111

Company Pitching System Interviews 111

Contently - Strategy

NOVEMBER 12, 2018

Part of the problem is that small and mid-sized companies want to compete with huge corporations out of the gate. Content output: 5+ blog posts a week, 1 video per month, 1 infographic per quarter, email newsletter 3x a week, 4-6 reports or e-books per year. Team size: 5+ full-timers, 5+ freelancers, full executive buy-in.

Content Marketing 110

Content Marketing Company Strategy How To 110

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials.

Infographics 154

Infographics Travel Product Launch Video 154

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Companies have a story to tell, and the media needs to tell a story. But it’s important to keep in mind that their audience, the media, also has a job to do.

Media 210

Media Automotive Resources Product Launch 210

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. Growing Competition.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

MAY 3, 2017

The media attention that companies get can positive or negative. Companies need to understand the buying habits of the brands but also the politics of their customers. Companies cannot lose sight of this. Our 2016 timeline infographic highlights some of the monumental challenges that affected journalists last year.

Brand 253

Brand Branding Government Ethics 253

5W PR

MAY 27, 2022

Robotics and various products from robotics companies have been excessively used by consumer, commercial, and other industrial businesses, which gives robotics companies plenty of opportunities for utilizing strong public relations strategies and campaigns. Data and Statistics.

Company 88

Company Strategy Publicity Real Estate 88

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. For defense technology companies, this trust deficit requires special attention. trillion in 2021.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

APRIL 7, 2025

According to SEMrush’s State of Content Marketing Report, companies using three or more analytics tools are 57% more likely to achieve their content marketing goals. Identifying Content Opportunities Through Data Data analysis reveals gaps and opportunities in your content strategy.

Data 78

Data Strategy How To Analytics 78

Cision

APRIL 15, 2015

Go beyond the typical company logo to put a little excitement in your press releases. Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Here’s how.

Infographics 120

Infographics Product Launch Content Marketing Video 120

5W PR

JANUARY 29, 2025

According to the Content Marketing Institute , companies with integrated PR and content strategies see 72% higher ROI compared to those who keep these functions separate. According to HubSpot, companies that blog receive 97% more links to their websites than those that don’t.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Once it’s well executed, a successful PR strategy can drive immense value for companies, even during a recession. Many tech companies have announced staff reductions, for example.

Strategy 193

Strategy Reputation Infographics Banking 193

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Contently - Strategy

AUGUST 23, 2024

Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Consider what type of content your audience engages with most and the message you want to convey—blog posts for in-depth information, videos for visual storytelling, or infographics for data visualization.

Strategy 70

Strategy SEO Infographics Meeting 70

ImPRessions - Crenshaw Communications

MAY 3, 2018

Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Trade Shows 178

The Proactive Report

APRIL 6, 2021

. If you don’t already have a website for your company, it’s high time you started preparing yourself for one. This would include anything from photos of your company building, staff headshots, to approved stock images that were purchased and approved for use. versions and png. Approved Photos. Digital Files.

Web 182

Web Guidelines Infographics Brand 182

MaccaPR

MAY 3, 2019

And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?". Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do.

Company 113

Company Interviews Print Pitching 113

The Proactive Report

DECEMBER 24, 2014

Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader. Infographic courtesy of Kargo.com. The desire to be able to access content “any way I want” is the consumers’ most important criteria when rating a mobile brand experience. So yes, this mobile tipping-point is important to PR.

Mobile 201

Mobile Strategy Web Consumer 201