ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. Voice searches also often have a strong local intent, such as finding nearby businesses or services. Here are five ways to consider voice search in a PR program.

SEO 339

SEO Reputation Local Consumer 339

PRSay

APRIL 5, 2021

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Simplify political activity.

Report 175

Report Company Government Conference 175

PRSay

SEPTEMBER 20, 2019

“Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees.

International 138

International Internal Communications Strategy 138

Sword and the Script

FEBRUARY 18, 2025

Just delegate the task to an intern and arm them with a subscription to a media database. To that end, you cant effectively identify an audience through a database (thats been compiled on the cheap by a tech company that uses underpaid offshore help and who does not understand the lingo, slang, issues, or the culture of a local market).

Media 129

Media Pitching Media Relations Strategy 129

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry.

Print 100

Print Marketing Instagram Newspapers 100

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The database indicates the company has raised $47 million (including debt) in five rounds from four investors. million (USD) up 9.5%

International 148

International Internal Tools Software 148

Sword and the Script

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. The culprit is the account management model most tech companies maintain.

B2B 142

B2B Case Study Study Conference 142

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. LinkedIn is a primary recruitment tool.

LinkedIn 87

LinkedIn Nonprofit Social Media Retail 87

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Research shows companies that respond within the first hour of a crisis maintain customer trust at rates 2.5 times higher than those who wait longer.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.

Local 89

Local SEO Engineering Web 89

Onclusive

FEBRUARY 7, 2020

However, the innovative study we released at the 2019 PRSA International Conference provides data-backed evidence of best practices that professionals can follow to boost news release performance with multimedia. The biggest step a company can take to maximize the likelihood of generating earned media articles is to add multimedia.

Data 273

Data Study Social Media Analysis 273

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. All your news are not necessarily news-worthy.

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294

Media Trade Shows Travel Interviews 294

Presspage

APRIL 17, 2018

This ebook is an introduction to the basics for running a newsroom for international audiences. In talking to our clients, we have selected four interesting topics: Part 1 - Searching for El Dorado Making your newsroom findable and accessible for international audiences. Part 3 - When it comes to content… Go local!

eBook 87

eBook International Internal Mobile 87

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for.

Agency 192

Agency Internal International Pitching 192

Cision

MAY 18, 2017

One of the two companies mentioned, though, was listening: Avaya. These include: Your company name. Your competitor’s company name. The same goes for those mentioning your company name: “People have lots of different reasons for talking about a business on social media. Common misspellings of any of the above.

How To 198

How To Instagram Social Media LinkedIn 198

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Employee Crisis 199

PRSay

JUNE 4, 2024

The state of Pride in 2024 is grim: Companies and organizations are reportedly planning to be less engaged and less vocal in celebrating and embracing Pride this year. And it acts like your straight neighbor Fran who puts a rainbow flag up on their house and volunteers to help at the local LGBTQ+ center. But the question is valid.

Government 209

Government Employee Insurance Insurance 209

5W PR

JANUARY 22, 2025

The company’s swift action to recall 31 million bottles of Tylenol and their transparent communication with the public set a standard for corporate responsibility that still guides crisis response today. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Your company or brand is a given, but what else? For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Maybe you work closely with a local TV station and need to consider broadcast monitoring.

How To 265

How To Media Software Agriculture 265

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

PRSay

MARCH 6, 2020

These types of things can throw a company into chaos,” said T. Stansell said there are several tactics that communications professionals should use for reaching key stakeholders, including emails, internal memos, conference calls and social media. Garland Stansell, APR, PRSA’s 2020 chair.

Communications 212

Communications Employee Crisis Policies 212

Deirdre Breakenridge

APRIL 6, 2015

As someone who’s seen Deirdre on stage in London, I know that her appeal and reach is truly international. regions to help create a resource that could help international marketers in considering their approach to North American PR. Journalists need super-local content or a story – no matter how strong – will not make the cut.

Local 150

Local Internal International Pitching 150

5W PR

FEBRUARY 24, 2025

Crisis simulations serve as a critical tool for defense tech companies to prepare for emergencies, test their response capabilities, and identify areas for improvement. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

PRSay

MARCH 20, 2020

Your local grocery store issues updates about what’s in stock every few hours. The same holds true for internal communications. Let’s say a CEO sends out a company-wide email containing new, critical information. In times of crisis, the need to communicate can feel like an ongoing requirement.

Communications 218

Communications Employee Video Google 218

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. . News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever.

How To 279

How To Media Pitching Creativity 279

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Smaller companies can seize sudden PR opportunities. Smaller companies can be niche players. Smaller businesses have more interesting stories.

Small Business 168

Small Business SMB Local Viral 168

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 189

Communications Journalism Advertising Advertising 189

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. When a company lands new capital, sometimes they drink their own Kool-Aid as they assess the numbers. Too many B2B tech companies think that the numbers will speak for them and funding alone will drive good stories.

How To 149

How To B2B Pitching Storytelling 149

5W PR

FEBRUARY 28, 2020

Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. But since its inception, the company has evolved to go deeper into the community, to make a greater impact. Consumer’s Choice. Give to Inspire.

Company 88

Company Apparel Nonprofit Consumer 88

Cision

MAY 18, 2016

Transmedia is one of the nation’s most influential multilingual communications companies serving clients all over the world. We are winning more and more international clients, and our presence in other countries grows rapidly. Global companies have diverse audiences. What will this role entail?

Corporate 159

Corporate Groups Local Enterprise 159

Cision

APRIL 21, 2016

Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. You recently joined WE Communications as president, International and WE+. What are you most looking forward to in your new role? Disrupting.

Local 120

Local Newspapers Internal International 120

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." and as an international speaker in over 40 countries and on all seven continents. Do it in such a way that you're following their work.

Real Estate 214

Real Estate Video Report Twitter 214

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Most Americans say they’ll buy a product because a company advocates for an issue important to them, but millennials are more likely to actively research a company’s positions, and to exclude brands that don’t pass muster. Enlightened companies are well aware of the giving power of millennials. Keep it simple.

Corporate 168

Corporate How To Employee Nonprofit 168