Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics. Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Powertrain diversification is a major trend, as companies strive to meet stricter emissions regulations and advance their own net-zero and sustainability initiatives. Any pet peeves with PR people?

Engineering 77

Engineering Automotive Agriculture Media 77

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Your company or brand is a given, but what else? For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Extend this outward focus to your competitors by tracking rival companies, products and spokespeople.

How To 265

How To Media Software Agriculture 265

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. “That way you keep the drumbeat going on your company or product—and your innovativeness,” she says. How to stand out? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. A case in point: two recent labor strikes at two New Hampshire-based companies. When employees at one of the companies went on strike over the summer, customers and vendors joined them. The same cannot be said of the second company. What to do.

Employee 120

Employee Print Customer Service Local 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Do be prepared to bare your (company) soul. For your PR team to both burnish and protect your company reputation, you must have honest conversations about the good, the bad and the ugly. Do put important requests/promises and desired outcomes in writing. This, of course, applies to both parties.

Agency 136

Agency Meeting Print Course 136

Critical Mention

AUGUST 5, 2018

Peter also sits on advisory boards of several companies, including DailyWorth and Namely. He is also an advisor to emerging companies and bestselling author of 10 novels, including “ The New Rules of Marketing & PR.” When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Twitter 77

Twitter Radio Social Media Print 77

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Ethics Conference 52

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time.

Software 0

Software Media Leadership Journalism 0

Buzzstream

AUGUST 28, 2024

The ‘Recent Articles’ and Twitter feed overview in each journalist’s bio are great ways to check the frequency of their coverage and whether they actually write about relevant topics. Roxhill – UK Standard Roxhill is a media database for UK and international journalists, broadcasters, bloggers, and podcasters.

Media 62

Media Reddit Digital PR Tools 62

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Think about how print, online and broadcast media operate their businesses. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Think about how print, online and broadcast media operate their businesses. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Maxim Behar

JANUARY 3, 2021

Just one simple word repeated many times dominates my all biography – work, work, work… I am an international PR expert, Harvard Kennedy school Graduated, but also have a diploma from Universities in Prague, Yokohama, Seattle, London, and Berlin. It could be the first-ever book in the world first published on Social media and then printed.

Local 52

Local Writing Social Media Interviews 52

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Knowing that The Verge is one of the most popular and top-tier tech publications, I scoured the site in search of contributors writing in the smart home tech space. Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs). The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

ZudePR

MAY 17, 2016

If you take one thing away from this post, let it be this.some practical tips you can use when writing your next headline. Flipping a steak, he turned to me and said, with a “let me stop you right there, Dave” look in his eyes: "You're seriously trying to tell me that some PR tool knows more about writing headlines than me?".

How To 60

How To Tools Writing Viral 60

The Resolution Blog

OCTOBER 15, 2019

B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. As a result, campaigns are often dry, serious, and?—? just a bit boring. But this is changing.

B2B 120

B2B B2C Facebook Storytelling 120

Maxim Behar

SEPTEMBER 13, 2022

The director on duty was Ausra Lukosiene, and this is how she described this scene at first, generally, then illegally printed issue of ‘Lietuvos Ritas’. "I I waited for him, and when he returned, he told me: "Write about us, write about people, which will not be present tomorrow. This is your unique chance.

Radio 52

Radio Television Comparison Newspapers 52

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. There’s a very smart exercise to be done when floating an idea internally.

Airlines 120

Airlines Exercises Fashion Print 120

Waxing UnLyrical

AUGUST 26, 2015

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. She’s busy.

Employee 40

Employee Measurement Communications Internal 40

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MARCH 14, 2012

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). Your company gave you budget to what ?”. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba.

Hotels 67

Hotels Internal International Training 67

Maxim Behar

NOVEMBER 23, 2020

How has your company - M3 Communications Group, Inc changed during this year? In fact, the speed of reaction, communication, decision-making is the main characteristic that defines a company as modern and innovative. That is why in all three sectors there will be one or another company that will fall overboard.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

APRIL 1, 2017

Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. When marketers pile into digital, maybe print is worth a second look. The frustration of developing communications that stroke internal egos , rather than customer desires, was another.

Advertising 62

Advertising Advertising Print Study 62

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. For instance: Legal fears the company blog will violate copyright laws. A company Facebook page might get hijacked by critics.

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

MARCH 1, 2018

But is that because reach and potential reach are inherently useful metrics, or is it instead because those were the metrics that — in the pre-internet days — could reasonably be calculated with a hard copy of Bacon’s, and some intern labor? It’s as if earned media is a shiny new toy. To me, that looks like an existential issue.

Media 73

Media Measurement Enterprise Television 73

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. That wasn’t necessarily the case with our print publication. It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? – print advertising. I would cut: – Social media.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Maxim Behar

JANUARY 11, 2024

Management and running a company means that the problems of the company are on your mind whether you're having a glass of wine in the evening or a shower in the morning. In 1999, I introduced six values in our company and the fourth value was the 5-minute rule. What do they all have in common? What qualities do they have?

Leadership 59

Leadership Social Media Creativity Ethics 59

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). To date, my best experience practising public relations was 10 years ago, when I was employed as head of the PR department at an energy company; however, clinging to the past is not helpful.

Journalism 79

Journalism Ethics Film Construction 79

Maxim Behar

JULY 4, 2024

How is it possible for you to know how every single user will see something when you write something on Facebook? And suddenly, we write something, and this does not apply only to Bulgarians but to the whole world, and we expect everyone to like and understand it – this is not possible. It is not possible.

Newspapers 59

Newspapers Social Media System Writing 59