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How To Make A PR Impact With International Media

ImPRessions - Crenshaw Communications

PR agencies are taking on international communications for businesses as they expand beyond our borders. Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. Here are five areas to consider when pitching international media. .

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8 Tips for Maximizing Your International Press Release | Business Wire Blog

Business Wire

For many companies, this provides exciting opportunities to enter into new markets faster than ever before. Each market has different expectations for and by media, including varying requirements for news releases, local market language considerations and more. But increasing brand visibility in unfamiliar markets is not always easy.

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party.

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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Simplify political activity.

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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

“Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees.

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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. Voice searches also often have a strong local intent, such as finding nearby businesses or services. Here are five ways to consider voice search in a PR program.

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International Digital PR Tips for Success with Hana Montgomery

Buzzstream

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Each need to be in the local language too, with the help of native speakers to ensure cultural relevance. Later, we also got to speak on a link-building panel together.