MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. But it’s often simply because the company is unprepared for the opportunity. Some of the best company stories involve a little benign risk-taking. Take some chances.

Media 199

Media Interviews YouTube Advertising 199

Polaris

SEPTEMBER 2, 2015

It wasn’t until I read her recently released autobiography, My Fight/Your Fight, that I learned more about her and her instincts inside and outside the cage (including her approach to media interview preparation ). Ronda Rousey Trains for Media Interviews the Same Way She Tackles A Fight. I watched interviews she gave.

Interviews 100

Interviews Media Sports Training 100

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. While the company is still technically operating – it’ll monitor bid opportunities – it’s a shell of its former self. Burrelles was founded in 1888.

Print 158

Print Newspapers Google B2B 158

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. Facebook’s posture under pressure should surprise no one.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I really appreciated my time in radio and print journalism. What drew you to that company, in particular? He’s a former journalist-turned-PR pro. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Track mentions in blogs, forums, print, and broadcast media. 3 For deeper insights, consider customer interviews. Get various reporting graphs to visualize change over time.

Branding 104

Branding Brand How To Measurement 104

Communications Conversations

DECEMBER 16, 2014

But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. . We also would have the second public fashion show that ran Thursday night at 7 p.m.

Case Study 131

Case Study Wireless Company Local 131

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

Mindful Marketing

SEPTEMBER 13, 2023

For the last few years, the company distributed its Braille Bricks selectively – mainly to individuals and organizations teaching children with visual impairments. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

Company 99

Company Consumer Radio Employee 99

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media. It can also mean a vast array of print freelancers and contributors to broadcast outlets.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Cision

OCTOBER 21, 2016

But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either. Garnering earned media coverage is a key goal for every public relations firm. As a result, the NALA has increased its client base and kept its unique edge on other PR firms.

Software 120

Software Agency Case Study Television 120

Stephen Waddington

MAY 26, 2021

Industry support Everyone interviewed celebrated the support that their launch and new agency has received from the industry. A print edition is also available. Report HTML version PDF download version Print version - please contact stephen.waddington@wadds.co.uk It is a vibrant and supportive community.

Agency 161

Agency Report Print Healthcare 161

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Second, companies are often inconsistent with their marketing efforts. –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Standard practice also dictates that teams add all coverage to the press section of the company website. That edgy byline by the company CTO? This is a must!

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Offer holiday survival tips.

Pitching 136

Pitching Print Survey Local 136

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

We work with a variety of tech companies and are fortunate to have nurtured important media contacts in the industry. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Magazine touting 3D printing client, WhiteClouds. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A positive piece of earned media – an editorial feature or interview published in the editorial press – offers a degree of credibility that simply can’t be matched by company newsletters or sales materials. If its life can be prolonged, so can the impact. Then, adapt it into a series of blog posts.

Media 120

Media Interviews Print SEO 120

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 62

Interviews B2B Media Report 62

Polaris

MARCH 24, 2015

It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. Of course, it’s our job to run interference with media on their behalf: responding to media inquiries, providing proper briefings, suggesting key messages and analyzing their interviews. 1 Key Messages.

Media Training 100

Media Training Training Media Interviews 100

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. It wasn’t funny then, but I can smile now remember how the company executives would nearly breakdown every time a reporter labeled it a “customer relationship database.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 129

Technology Publicity Software Print 129

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

As with any PR initiative, it’s imperative for the team and any event-planning company, venue or other vendors to establish KPIs that include: total event attendees, media coverage, donations or number of sales leads depending on the type of event. There are some templates for an ROS that offer a good place to start.

Pitching 185

Pitching Survey Video Print 185

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. An entrepreneurial company can share the tale of its founding, struggles and all. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Branding Brand Media 156

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.

Pitching 150

Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

APRIL 12, 2018

By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. For a PR guide to executive speaking gigs , go to our earlier post. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Stuart Bruce

SEPTEMBER 30, 2014

That includes face-to-face, print, radio, TV and today online including Twitter. If they can be trusted to do any sort of media interview then they can use Twitter effectively – with the right advice, training, mentoring and support. A core competency of a good CEO is the ability to communicate effectively.

Social Media 150

Social Media Twitter Radio Sports 150

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. What is the biggest lesson you’ve learned throughout your career?

Print 120

Print Tourism Transportation Film 120

Stern + Associates

JANUARY 4, 2023

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Most often, this includes media interviews, speaking engagements and print editorials. Your company’s digital presence (including employee profiles too!) Measured results.

Strategy 104

Strategy Marketing Leadership Print 104

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We found more use of “explainers” and “behind the scenes” or “day in the life” videos particularly useful when introducing a new product or company. There’s virtually no such thing as a traditional PR company anymore. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Video Training Survey 136

Cision

APRIL 1, 2015

It’s useful to journalists, who can easily get the information and latest news they need about your company, and it’s helpful to potential customers who want to know what your brand is up to. It provides a high-level understanding of what your company does. Perks of a Newsroom. How to Build an Online Newsroom.

Print 120

Print Pitching System Video 120

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? You probably know most of the companies below: #1 Logos and symbols Apple The bitten apple icon. This is the power of brand recognition. Nike The swoosh symbol. McDonalds The golden arches.

Branding 104

Branding Brand How To Measurement 104

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Our CEO is now one of the top Bitcoin and financial experts and often gets called upon, especially for last-minute broadcast interviews.

Reddit 120

Reddit Social Media Pitching Comparison 120

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100