PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Starting on March 12, PRSA is offering the “ Transitioning from Journalism to PR & Comms ” certificate program, a comprehensive offering addressing this evolving landscape.

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. The company might view the coverage as unfair, but it is still grounded in legitimate public concerns.

Communications 190

Communications Journalism Advertising Advertising 190

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

PRSay

APRIL 9, 2021

Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. The Journal reporter responded and respectfully demurred on the suggestions Mackenzie had made but honored her homework by explaining what he did in fact need that week. A real appeal. The results?

Pitching 167

Pitching Travel Journalism Exercises 167

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

PRSay

OCTOBER 4, 2021

Besides pitching traditional broadcast and print news organizations, media relations pros should understand the importance of digital outlets and the role of social media, including bloggers and influencers who can heighten consumer awareness for a brand. A recent survey by Propel found that journalists respond to only about 3.27

Media Relations 203

Media Relations Media Pitching Case Study 203

MaccaPR

MAY 3, 2019

And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?". Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added].

Journalism 69

Journalism Branding Brand Advertising 69

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%. Photo by almir1968/iStock / Getty Images.

Print 102

Print Newspapers Crisis Local 102

Cision

JULY 2, 2015

According to The New York Times , “Nine media companies, including NBC News and The New York Times, have agreed to the deal.”. Want to see how journalism is changing? Journalism carries political weight – it influences the perspectives of its consumers and consequently their behavior. Social media is self-selective in nature.

Journalism 120

Journalism Facebook Social Media Consumer 120

Cision

NOVEMBER 21, 2017

It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Extend this outward focus to your competitors by tracking rival companies, products and spokespeople. Take a small coffee company, Candid Cup, for example. How to do that?

How To 149

How To Social Media B2C Television 149

Cision

SEPTEMBER 29, 2016

Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication. It also helps to do some homework on the outlets to make sure they’re still viable. Potential conflicts. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

Sword and the Script

SEPTEMBER 1, 2020

The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” SocialChorus last raised $12.5 year-over-year.

International 148

International Internal Tools Software 148

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. Yet I look back on that time fondly. Follow him on Twitter @cglynch.

Software 0

Software Media Leadership Journalism 0

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. It’s extremely comprehensive and well worth the time to read as it outlines in detail some of the planned changes publishers will undertake this year.

Strategy 103

Strategy Media Journalism Banking 103

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. How long have you been in journalism and how did you get started? I’ve been in journalism for almost two years. It’s been a very educational experience, to say the least!

Meeting 97

Meeting Media Training Automotive 97

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Do we charge for it? Part of it?

Journalism 85

Journalism Print Newspapers Advertising 85

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. BCB: While it can be challenging to get customers to go on the record and offer a testimonial for any company or product, cybersecurity offers a particularly unique challenge. This also brings indirect costs.

Branding 128

Branding Brand Reputation Corporate 128

ImPRessions - Crenshaw Communications

JULY 11, 2018

If the reporter is unfamiliar with the interviewee or the company, the PR person will offer introductory information, naturally. The company and its PR partner will amplify the article on all owned media, starting with social channels. Always overprepare. PR leverage and amplification. Time to leverage the win. Make it snowball!

Report 136

Report Interviews Pitching Construction 136

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. This shouldn’t come as a surprise to anyone in the industry. What is Traditional PR?

Digital PR 71

Digital PR SEO Radio Guidelines 71

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

They know what you’re looking for in an employee and they know the company culture. ” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews. Former colleagues can be a great source of potential hires. Social media mining.

Employee 120

Employee Print Meeting Financial 120

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I

Meeting 96

Meeting Journalism Employee Storytelling 96

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Paying attention to who owns who helps give us insight into how a company goes to market.

Meeting 96

Meeting Automotive Media Journalism 96

Bianchi Biz Blog

MAY 30, 2024

With the increased challenge to score positive coverage, more companies are adopting the integrated PESO model approach popularized and copyrighted by Arment Dietrich CEO and Spin Sucks founder Gini Dietrich. Media coverage carries the unmatched credibility and authority of an implied endorsement from an objective third party media outlet.

Automotive 91

Automotive Engineering Mobile SEO 91

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Cision

JANUARY 4, 2016

He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII. When he went to look for the book, he found that it had a limited printing and that the book cost hundreds of dollars to buy. Hire a third-party to create visualizations to company your press release.

Resources 120

Resources Journalism Print Pitching 120

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Tell us in our #InnovateNow Hashtag Sweepstakes. Why was it innovative?

Reddit 120

Reddit Social Media Pitching Comparison 120

Bianchi Biz Blog

MAY 6, 2024

I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years. How long have you been in journalism and how did you get started? After a few hops around in the company, I’ve landed with FleetOwner.

Meeting 88

Meeting Media Pitching Newspapers 88

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Or the Longview Journal in the case of this particular announcement. The company didn’t disclose pricing, but you can be certain this will cost significantly more. What to make of it?

Software 150

Software Case Study Advertising Advertising 150

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?” Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., While the company can access analytics from its own websites, of course, NewsWhip gives her team access to more wide-reaching information about where people found stories via social , and how they engaged with them.

Reddit 158

Reddit Viral Analytics Social Media 158

Sword and the Script

AUGUST 13, 2019

While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that.

Technology 14

Technology Company Software Marketing 14

Reputation Us

AUGUST 2, 2021

Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia.

Reputation 78

Reputation Publicity Enterprise Television 78

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world.

Pitching 120

Pitching Policies Ethics Mobile 120