ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Which awards should I enter ?

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Here’s why earned speaking opportunities are an important PR program element. PR opportunities.

Leadership 170

Leadership Industry Conference Trade Shows 170

Stern + Associates

NOVEMBER 21, 2024

In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. Transformational thought leadership isn’t just about sharing insights (i.e., This deepens connections and builds trust.

Leadership 134

Leadership Reputation Brand Branding 134

PRSay

OCTOBER 9, 2023

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. Executive leadership begins, though, with looking on the inside. It’s only when we become skilled in areas like self-awareness, authenticity and emotional intelligence that we truly leverage our leadership ability. Clark, M.A.,

Leadership 176

Leadership Financial Employee Google 176

Agility PR Solutions

JULY 31, 2023

The internal tide is swelling within companies worldwide as leaders struggle to adapt to new workplace challenges, including the ever-evolving hybrid work model, the imminent effort to hone workers’ skills—and win their trust—an AI becomes a central strategy, and of course the unpredictability of a shaky economy.

Leadership 147

Leadership Employee Company International 147

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. We see it in first-mover companies as well.

Leadership 398

Leadership B2B Community Viral 398

ImPRessions - Crenshaw Communications

JULY 23, 2024

In the high-stakes cybersecurity sector, even the most robust systems can experience sudden disruptions — often with serious, but temporary PR implications for the companies involved. The post Leadership In Crisis: The Crowdstrike PR Response appeared first on Crenshaw Communications. Watch this space.

Leadership 170

Leadership Crisis Airlines System 170

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 154

Leadership B2B Study Survey 154

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments. In addition to her work leading company operations, Anna has led PR efforts and overseen integrated marketing campaigns for brands like Act-On, Code42, and Zoom.

B2B 156

B2B Leadership Communications Agency 156

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech. Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Does leadership offer bold, interesting or contrarian opinions on topics of interest to their industry?

B2B 366

B2B Media Pitching Leadership 366

Sword and the Script

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. In content, personalization also means providing relevancy that speaks to the needs of their company. Using people’s names in marketing email (i.e.

B2B 186

B2B Leadership Marketing Software 186

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. The best way to address privacy in the press is to talk about how the company has invested in privacy, and how privacy has been folded into the product roadmap.

Privacy 434

Privacy Case Study Advertising Advertising 434

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

It’s probably the best resource for thought leadership about our business. TechCrunch Even for those who don’t represent technology companies, TechCrunch offers something for everyone. The post Top Newsletters For PR Teams At High-Growth Companies appeared first on Crenshaw Communications.

Company 203

Company Case Study Trends Crisis Management 203

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Thought leadership.

Pitching 333

Pitching Case Study Leadership Data 333

Business Wire

MAY 21, 2020

The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise. The reactions of many of business leaders and heads of government have ranged from shell-shocked silence to impressive displays of leadership.

Blogging 300

Blogging Government Crisis Communications 300

5W PR

MARCH 2, 2025

Defense technology companies face unique challenges when building credibility with government stakeholders, military decision-makers, and industry partners. The most successful defense tech companies consistently demonstrate deep industry knowledge through strategic thought leadership initiatives.

Leadership 78

Leadership Technology Policies Case Study 78

Onclusive

JUNE 17, 2021

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

Groups 370

Groups Data Measurement System 370

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values.

Agency 353

Agency Communications Marketing Leadership 353

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The moves were part of a plan to sell the company and deliver a robust return for its investors and key officers. Recognizing that a “marketing technology” identity would help grow its business and strengthen the perception of its value, the company and our team worked to create an updated, technology-focused positioning.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 144

Software B2B Company Marketing 144

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

The CEO is often the public face of the enterprise, especially for entrepreneurial companies, so their participation is critical to successful employer PR. C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits.

Brand 333

Brand Branding Employee Engineering 333

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

Conference 304

Conference B2B Case Study Content Marketing 304

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Every business leader has a strategy to share, and there’s a story behind nearly every company, young or old. . They are easy resources for listeners to reference as they are starting their own company or need inspiration on what they can do to propel an idea into a successful business. How I Built This . This Week in StartUps.

Agency 401

Agency Interviews Television Education 401

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Executive Thought Leadership. According to Forbes , thought leadership has never been more important.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists.

Leadership 332

Leadership Trends B2B Agency 332

Wadds Inc.

JANUARY 24, 2025

Successful companies understand that their reputation is built on what they do and how they do it. This explains why companies such as Ryanair and Wetherspoons maintain marketshare despite outspoken leadership. What makes some organisations resilient in crises while others struggle to recover?

Company 105

Company Ethics Reputation Leadership 105

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . In PR, we believe that securing speaking events for executives is a strong way to promote thought leadership and position clients as industry leaders. Preview company announcements and launches.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Onclusive

AUGUST 24, 2020

But at our company, one unsung technical visionary does have hero status; and we believe he deserves this distinction industrywide. At that time, the company was called AirPR, and it was a marketplace for PR professionals. At that time, the company was called AirPR, and it was a marketplace for PR professionals.

Analytics 347

Analytics Engineering System Software 347

Stern + Associates

JULY 8, 2024

If you’re a successful company founder, chances are you have deep industry insights. A recent survey by LinkedIn and Edelman revealed that nearly 90% of B2B decision-makers are receptive to outreach from companies known for high-quality thought leadership. People are easier to remember and relate to than company names.

Company 118

Company Brand Branding Conference 118

Agility PR Solutions

JUNE 10, 2024

Fostering a strong and vibrant company culture to enhance the employee experience is more important than ever. As well as establishing a positive reputation and image for your business, you can attract and retain top talent.

Company 114

Company Employee Leadership Reputation 114

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Thought leadership events keep on giving. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. COVID-19 has crippled some industries, and it’s had an indirect effect on many others. Now is the time to grab vacated speaking slots.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. . With that in mind, here are five tips for a successful media strategy for technology companies: .

Strategy 287

Strategy Media Measurement Product Launch 287