5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. The first one is developing a media relations plan.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

PRSay

JULY 3, 2024

It’s the job of spokespeople to tell the best story about the companies they represent.” Meanwhile, some communicators argue that earned media still holds greater credibility and can reach larger audiences, presenting a compelling counterpoint. Working together is really important.” You can read the full article at this link.

Media Relations 192

Media Relations Media Journalism Report 192

Agility PR Solutions

NOVEMBER 9, 2022

It’s no secret that PR is a great way to spread the word about your company’s brand. Too often, though, companies default to using PR to push their products or services, instead of their story. Shouldn’t companies be aiming to spread the word about their products or […]. You may be asking: what’s wrong with that?

Storytelling 172

Storytelling Media Relations Media Company 172

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. This strategy helps establish companies as authoritative voices.

B2B 78

B2B Company Publicity Media Training 78

5W PR

NOVEMBER 25, 2024

In the competitive landscape of B2B tech, effective public relations can be a game-changer. Implementing strategic PR tactics can build credibility, foster trust, and establish companies as industry leaders. Thought Leadership Positioning a company as an industry authority involves focusing on thought leadership initiatives.

B2B 78

B2B Company Crisis Management Measurement 78

Remote PR Jobs

OCTOBER 29, 2024

It is a well-crafted (but concise) document that should show how you can fit in with the company. You can often find their contact information on the company website or LinkedIn. For the content, make sure your research into the company is visible, and use keywords from the job description as a guide.

Publicity 221

Publicity How To Examples Crisis Management 221

5W PR

FEBRUARY 20, 2025

Building strong customer relationships in the toy industry requires more than just creating great products – it demands strategic public relations efforts that connect with both children and parents on an emotional level. Research shows that companies with strong brand narratives see 27% higher customer retention rates.

Company 78

Company Brand Branding Crisis Management 78

Agility PR Solutions

APRIL 16, 2025

As such, the public relations campaigns that stand out […] The post Great PR campaigns for automotive companies: A look at the best strategies and their impact first appeared on Agility PR Solutions.

Automotive 91

Automotive Company Strategy Consumer 91

Ronn Torossian

APRIL 11, 2025

Learn how international companies can build strong investor relations in the US market through clear communication, regulatory compliance & strategic engagement The post The Importance of Strong Investor Relations for International Companies in the U.S. Market appeared first on.

Internal 195

Internal International Company Marketing 195

Garrett Public Relations

JANUARY 26, 2025

If public relations practitioners are leaning on generative AI to do their writing (and hence their thinking), can that be a good thing? The post 5 PR Tips to Help Companies to Shine in AI-Based Search Results appeared first on Garrett Public Relations. We know there is an impact, but is it a positive one?

Company 96

Company Writing Communications Publicity 96

5W PR

NOVEMBER 13, 2024

At 5WPR, we believe a strategic approach to media is essential for companies looking to gain visibility and credibility in this rapidly evolving landscape. The end of third-party cookies and the adoption of privacy-first tools, such as data clean rooms, are reshaping how companies approach advertising and audience engagement.

Advertising 157

Advertising Advertising Privacy Ethics 157

Ronn Torossian

JULY 7, 2022

When a company executes the right public relations strategy to create a public relations campaign, it’s likely that the story will start spreading throughout media outlets. The post What Companies Need to do After Generating Media Coverage appeared first on.

Company 195

Company Media Strategy Publicity 195

Axia PR

JULY 14, 2024

To improve your company's SEO, leverage media placements to build credible backlinks, anchor text, and website authority. By understanding some basics, however, you can leverage your media relations skills to help boost your brand’s SEO — driving more qualified traffic to your site and positioning you as an authority in your space.

SEO 111

SEO Media Relations How To Media 111

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.

Wireless 309

Wireless B2B Report Media Relations 309

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. PR Manager, Enterprise Company.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

Sword and the Script

FEBRUARY 18, 2025

While its not a perfect analogy, something similar is at work in media relations. Once PR people reach a certain level of experience, they stop building and managing media lists. Yet in media relations, knowing who would be receptive to what pitch is a significant part of the job; you can’t be successful without it.

Media 129

Media Pitching Media Relations Strategy 129

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Remote PR Jobs

JANUARY 14, 2025

Media relations, content creation, crisis communication, project management along with many transferable skills can be relevant when selecting the perfect candidate. Start by clearly outlining your company protocol, including communication guidelines and workflow processes.

How To 161

How To Training Crisis Communications Leadership 161

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. These are some of the ways for U.S.-based

Internal 323

Internal International How To Media 323

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. Any good PR pro knows when not to pitch company profile pieces. Be flexible .

Report 361

Report How To Pitching Banking 361

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Axia PR

JUNE 11, 2024

As a company desiring news coverage, what are you to do? Your company needs to build relationships with the right reporters and be helpful instead of irritating or spammy. Here are six tips to help ensure reporters don’t hate your company.

Pitching 133

Pitching Report Company How To 133

Business Wire

JANUARY 22, 2021

For many companies, this provides exciting opportunities to enter into new markets faster than ever before. Each market has different expectations for and by media, including varying requirements for news releases, local market language considerations and more. But increasing brand visibility in unfamiliar markets is not always easy.

Internal 522

Internal International Blogging Local 522

Agility PR Solutions

APRIL 7, 2025

Public relations plays a crucial role in business success. PR professionals shape a companys reputation, engage with the public, and manage media relations. In 2025, technology has transformed PR by integrating advanced tools that streamline communication, media monitoring, and content creation.

Tools 91

Tools Reputation Technology Media Relations 91

ImPRessions - Crenshaw Communications

JUNE 8, 2021

It’s the interview where a candidate can show a company why they’d be an amazing addition to their team. . This is your opportunity to get to know a company better. With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? What is it about this company that sets it apart?

Interviews 296

Interviews Employee Agency Company 296

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. What stands out is how poorly the “preventive-focused” companies fared in comparison to others.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JULY 20, 2021

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. Start pitching early.

Pitching 296

Pitching Financial Media Training Training 296

5W PR

OCTOBER 22, 2024

By carefully managing its public image, a company can build trust, enhance brand loyalty, and ultimately drive business success. Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust.

Corporate 78

Corporate Reputation Strategy Storytelling 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Happy Thanksgiving from all of us at Crenshaw Communications!

Agency 310

Agency B2B B2C Pitching 310

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Earning their attention. The post Building a perfect pitch? The story is in the data appeared first on Onclusive.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Building better media relations means making reporters’ lives easier. This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful. One of the best ways to do this is by being the first to offer a spokesperson’s thoughts for newsworthy stories.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. The best way to address privacy in the press is to talk about how the company has invested in privacy, and how privacy has been folded into the product roadmap.

Privacy 434

Privacy Case Study Advertising Advertising 434

Stern + Associates

JULY 8, 2024

If you’re a successful company founder, chances are you have deep industry insights. A recent survey by LinkedIn and Edelman revealed that nearly 90% of B2B decision-makers are receptive to outreach from companies known for high-quality thought leadership. People are easier to remember and relate to than company names.

Company 118

Company Brand Branding Conference 118

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. But have you also looked at their potential Return on Investment, or ROI? Why technology ROI matters.

How To 397

How To Media Software Analytics 397