ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

We had a strong program idea for a mattress company that wanted to be linked with healthy sleep. Although the disciplines are designed to accomplish distinct goals, they should not fight one another or be diffused during key periods like a new product launch or fresh thought leadership direction.

Writing 130

Writing Comparison Product Launch Leadership 130

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We write plans that cover several months and in our personal lives we may do the same. But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. We are planners – This should come as no surprise.

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

But these pieces pack more punch when timed strategically within a company’s overall PR efforts. Write the book. Not everyone has the material to write a book, but if you do, publishing a book has never been easier than it is now, especially if you’re open to self-publishing.

Leadership 149

Leadership Product Launch B2B Software 149

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories.

Infographics 154

Infographics Travel Product Launch Video 154

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Are your company hours of business 9-6? It suggests for every 50 minutes of work, like meetings, pitching or writing, you should take a 10-minute break. These short breaks in your day will help avoid burnout, cut down on distractions, and overall make you more productive. Maintain ‘normal’ hours. Don’t skip Zoom calls.

Wireless 207

Wireless Product Launch Energy Meeting 207

Onclusive

OCTOBER 12, 2021

A strong business case can help your proposal stand out amongst many competing priorities within your company and may be the key to securing your brand’s investment in PR. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Product Launch 195

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. It can discuss a product launch or a business merger. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. Key Takeaways.

Writing 59

Writing Product Launch Examples Consumer 59

NewsWhip

MARCH 10, 2021

We’ll start with which companies drove the most engagement. . The top articles about plant-based meat alternative companies. This narrative appeared twice in the top ten, with VegNews also writing about Snoop Dogg, albeit with a tenth of the engagement. The most engaged vegan meat alternative brands.

Company 78

Company Marketing Product Launch Viral 78

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. Nonetheless, you have to make sure you do not overshare your company-specific content. The foreseeable future in PR can be a bit hazy for certain companies.

Company 81

Company Branding Brand B2C 81

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . They can also be used as a platform for the largest company announcements. . Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. Your data only goes so far.

B2B 147

B2B Data Retail Survey 147

Remote PR Jobs

OCTOBER 11, 2022

With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Garrett Public Relations

MARCH 31, 2019

When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. But what do you do in between the news peaks? What’s a […].

Product Launch 106

Product Launch Publicity Company Content Marketing 106

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Never underestimate the power of press coverage for your company’s growth. Know Why You Are Writing. Who Are You Writing For?

Writing 52

Writing Product Launch Storytelling Pitching 52

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. An editorial calendar can help you change that perception by demonstrating how it impacts the company’s strategic direction.

Product Launch 133

Product Launch Measurement Marketing Meeting 133

Barokas

JULY 6, 2020

A lot of times if the company or industry fits with our team’s passion and/or if we see a big opportunity for growth, we’ll find a way to customize the retainer and scope, growing with you as your needs expand. How do companies determine if they are ready for a PR agency?”.

Consumer 131

Consumer Product Launch Agency Sports 131

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. But you can, you know, make fun of yourself and stuff.”.

Crisis Communications 122

Crisis Communications Creativity Crisis Communications 122

PR Fuel

AUGUST 27, 2020

The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money? As the name implies, you’ll use this type of press release to publicize an event that your company is holding or sponsoring. Product Launch Press Release.

Nonprofit 104

Nonprofit Local Writing Examples 104

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

Cision

APRIL 7, 2017

What’s their writing style, what’s their background, is there a common thread in their articles? Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. A big mistake that many companies make when pursuing influencers is approaching it from a transactional mindset.

Pitching 228

Pitching Agency Social Media Creativity 228

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Writing effective press release headlines and content can help capture the interest of both your audience. The process of writing a business press release itself only takes several hours.

Advertising 105

Advertising Advertising Writing Product Launch 105

Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). The company says respondents this year came from 15 different countries with 1,115 coming from the U.S., Here’s how the company says answers from reporters tallied up: 16) How can PR help reporters?

Survey 173

Survey Media Relations Pitching Media 173

Sword and the Script

JUNE 13, 2023

The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that.

Journalism 147

Journalism Media Relations Report Media 147

PR Fuel

MAY 6, 2021

It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. Once it’s in the reader’s grasp, it encourages them to go learn more about the company.

Examples 105

Examples Writing Product Launch Crisis Management 105

ImPRessions - Crenshaw Communications

MARCH 25, 2016

Yet this isn’t always possible, particularly with an early-state company or an organization in transition. But early course-corrections – well articulated and supported in writing – have saved many a relationship. But things can change over time. Tie PR to business goals. Celebrate success.

Agency 120

Agency How To Product Launch International 120

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Press releases aren’t meant to act as marketing material for your company. Writing a Press Release.

Writing 52

Writing How To SEO Infographics 52

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2. Last year, the company reported that the holiday season drove record revenue of 10% comp growth. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. The end goal of a press release is having journalists write about your news.

Product Launch 105

Product Launch Social Media Writing Newspapers 105

PR Fuel

JANUARY 24, 2022

You can use the market research data to improve your company’s communication. The data may also inspire you to develop a creative campaign that paints your company in the best light. Use press releases to spread awareness for a product launch or an important business milestone. Find Creative Angles.

Creativity 111

Creativity Data Measurement Product Launch 111

Buzzstream

DECEMBER 30, 2024

These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch. As I write this, the top trending weather-related news is snow in Wisconsin: Imagine I represent a large-scale home improvement chain that sells equipment like snow shovels and rock salt.

Pitching 62

Pitching Trends Google Examples 62

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

Writing 89

Writing SEO Engineering Product Launch 89

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! When you’re writing a press release, there are a lot of elements to think about. A crucial part of writing a press release is considering SEO. Their product is in direct competition with yours. Not so fast!

Writing 97

Writing Small Business SEO Local 97

Public Relations Sydney

NOVEMBER 2, 2014

Do you have an exciting announcement to make about your company? Often we are asked if there is a standard format for writing a media release. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.

Media 89

Media eBook Survey Travel 89

5W PR

MAY 30, 2024

Stirring up interest and expectation for a new product or service unveiling. Drawing potential investors and partners by highlighting the worth of the company. Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about product launches, collaborations, or company milestones.

Technology 78

Technology Product Launch Construction YouTube 78