ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. There’s also the likelihood of a larger story; if a piece of company news has local or regional relevance, the resulting story can have a large impact.

Local 292

Local How To Newspapers Pitching 292

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

Axia PR

FEBRUARY 7, 2023

Radio advertising, for example, specializes in reaching a wide net of captive listeners who are doing other activities , such as driving or working. Radio stations offer advertising packages that your company can purchase that include on-air “liners,” or ads, that will promote your company.

Radio 62

Radio Advertising Advertising Company 62

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. If you are using a professional AV company (spoiler alert – you should) the audio engineer will be able to accommodate your mic preferences.

Engineering 383

Engineering Hotels System Television 383

Onclusive

APRIL 26, 2021

Today, the company leverages innovative digital, social, and mobile solutions to enable employers and candidates to see each other more clearly. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Television Brand 195

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Jake Mazanke. Communications Manager, Livongo.

Measurement 356

Measurement SEO Web Social Media 356

Bianchi Biz Blog

NOVEMBER 21, 2024

One thing to pinpoint is France’s strong public broadcasting sector, overseen by organizations such as France Télévisions (TV), Radio France (radio), and France Médias Monde (international broadcasting). French journalists do not talk or write about the same company every other day. All your news are not necessarily news-worthy.

Marketing 90

Marketing Pinterest Radio Instagram 90

Onclusive

JUNE 2, 2021

As we discussed in The Executive’s Guide to Building and Leading an Impactful Communications Team , this step should start with reviewing your communications goals, which should emerge from—and align with—your overall company goals. Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Polaris

DECEMBER 5, 2014

billion company that manages several retail brands, including Musician’s Friend and Guitar Center. Host Harcourt is best known as a former radio music director and on-air personality in Santa Monica. The company is clearly passionate about helping musicians improve their craft. Guitar Center Sessions on DIRECTV.

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

Cision

NOVEMBER 14, 2017

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. On the other hand, if your company is global, you need to pay attention to media mentions in other countries, and in other languages. This may be dictated by company policy.

Measurement 166

Measurement Strategy Media Analytics 166

Bianchi Biz Blog

JANUARY 16, 2025

Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. This creates a large pool of talent for all marketing, PR, advertising and communications companies. Its parent company, Bell Media, also owns a specialty business channel BNN, which supplies all business coverage to CTV.

Print 100

Print Marketing Instagram Newspapers 100

PRSay

JULY 1, 2022

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 192

Handbook Publicity Newspapers Television 192

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

JULY 26, 2022

We’re seeing big companies like Twitter , Spotify , Pinterest , and Shopify blazing the trail for work-from-anywhere capabilities and proving that operations can still be conducted smoothly and effectively. Radio silence while working from different geographical locations can create weariness among the employer and confusion by peers.

How To 309

How To Meeting Travel Employee 309

5W PR

NOVEMBER 6, 2024

Companies can create a campaign that effectively reaches players and drives sales by understanding the target audience, defining the USP, setting clear objectives, and utilizing the right marketing channels. Companies can tailor their messaging and marketing efforts to resonate with the players by knowing who the players are.

Video 78

Video How To Marketing Television 78

Cision

OCTOBER 6, 2016

A brand is such a big investment with so much riding on it, so good communicators and brand advocates have a huge stake in other parts of their companies, ensuring the whole business is delivering on the brand promise for customers. Local guides can work for your company, but they might be neutral people you build relationships with.

Storytelling 308

Storytelling Local Airlines Technology 308

Deirdre Breakenridge

MARCH 8, 2017

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. , Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders.

Radio 170

Radio How To Community Storytelling 170

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. To get featured in online publications, newspapers, TV, radio and broadcast media, you need to have something worth talking about.

Brand 104

Brand Branding How To Engineering 104

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. The companies in the study reported an average time to ROI within 14 months, and 72% of our customers see ROI in 12 months or less.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Mindful Marketing

SEPTEMBER 13, 2023

For the last few years, the company distributed its Braille Bricks selectively – mainly to individuals and organizations teaching children with visual impairments. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

Company 99

Company Consumer Radio Employee 99

Bianchi Biz Blog

OCTOBER 17, 2024

So, if your company is helping to shape the future of mobility, with vehicle technology that will help bring a smarter, safer, cleaner or comfortable driving experience, CES 2025 may be the perfect venue for you to shine. 15, 2024) vehicle technology and advanced mobility companies have already signed up to exhibit at CES 2025.

Technology 96

Technology Automotive Mobile Software 96

Cision

JULY 11, 2017

Your company or brand is a given, but what else? For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Extend this outward focus to your competitors by tracking rival companies, products and spokespeople. Planning for Media Coverage. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. But the damage was done. Ghosted by that nice prospect.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. There a reason why we call radio silence after a new account pitch “ghosting” – because it’s horrifying. But the damage was done. Ghosted by that nice prospect.

Agency 227

Agency Television Radio Pitching 227

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand.

Media 162

Media Fashion Television Radio 162

Communications Conversations

SEPTEMBER 10, 2020

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

NOVEMBER 19, 2020

I wrote stories for a radio show about a new kind of business people, whose goal wasn’t just to make money but also to improve society. Whenever I went to my editor with a new story idea, she would ask, “How is this company changing the world?”. In a survey conducted by OpinionWay and JIN this past summer, we asked 1,000 U.S.

Communications 171

Communications Survey Enterprise Radio 171

The Proactive Report

DECEMBER 24, 2014

iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail). Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader.

Mobile 201

Mobile Strategy Web Consumer 201

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Buzzstream

FEBRUARY 13, 2025

Last month, I posted about how some AI companies are forming partnerships with high-authority publishers to access their data. At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy.

SEO 62

SEO Journalism Radio Google 62

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts. And the cost?

Marketing 239

Marketing Television Handbook Web 239

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. Nonetheless, you have to make sure you do not overshare your company-specific content. The foreseeable future in PR can be a bit hazy for certain companies.

Company 81

Company Brand Branding B2C 81

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Critical Mention

MAY 13, 2020

Good marketing makes the company look smart. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Great marketing makes the customer feel smart. — Joe Chernov. The best marketing doesn’t feel like marketing. — Tom Fishburne. Content is fire. Until next time!

Communications 158

Communications Radio Sports Social Media 158

Maxim Behar

JANUARY 20, 2025

It was a great success because we found a very good production company in America that spread it in seconds on all major platforms. Then, I started sending this song to all American radio stations to spark their interest. And that's how our first song, "PR We Are," was born. I told them to get out of their comfort zone to succeed.

Radio 64

Radio Facebook Video Course 64

Cision

OCTOBER 21, 2016

But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either. Garnering earned media coverage is a key goal for every public relations firm. In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story.

Software 120

Software Agency Case Study Television 120