5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

Employee 88

Employee Social Media Reputation Guidelines 88

Stern + Associates

NOVEMBER 15, 2024

Decentralized social media platform BlueSky has emerged as a notable alternative to X (formerly Twitter), especially for users seeking a return to that platform’s earlier, more user-centric experience. BlueSky is a decentralized social media platform designed to give users more control over their online experience.

Social Media 117

Social Media Privacy Media Twitter 117

Remote PR Jobs

MARCH 11, 2025

What is a Media Coverage Report? A media coverage report is a document that tracks and analyzes media mentions across different channels traditional media, online publications, and social media. When Should You Use a Media Coverage Report? When Should You Use a Media Coverage Report?

Writing 230

Writing Report How To Analysis 230

Ronn Torossian

JANUARY 23, 2024

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different.

Social Media 221

Social Media Publicity Newspapers Media 221

Agility PR Solutions

DECEMBER 18, 2024

In the age of social media, 24/7 news cycles, and global interconnectedness, the ability to effectively manage a crisis has never been more crucial for companies. A single misstepwhether its a product failure, corporate scandal, or poor public responsecan quickly escalate into a full-blown disaster.

Crisis 91

Crisis Company Publicity Corporate 91

5W PR

JANUARY 25, 2025

Companies face mounting pressure to demonstrate their commitment to environmental responsibility, but the path between authentic sustainability messaging and accusations of greenwashing grows narrower each year. Companies must first establish genuine sustainability initiatives before considering how to communicate them.

Company 78

Company Social Media Data Fashion 78

5W PR

NOVEMBER 25, 2024

Implementing strategic PR tactics can build credibility, foster trust, and establish companies as industry leaders. There are a few key strategies that tech companies can implement that also highlight the importance of measuring and analyzing key performance indicators (KPIs) to ensure the success of PR efforts.

B2B 78

B2B Company Crisis Management Measurement 78

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders. This strategy helps establish companies as authoritative voices.

B2B 78

B2B Company Publicity Media Training 78

Agility PR Solutions

NOVEMBER 25, 2024

In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base.

Industry 179

Industry Branding Brand Marketing 179

5W PR

FEBRUARY 20, 2025

The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety. Research shows that companies with strong brand narratives see 27% higher customer retention rates.

Company 78

Company Brand Branding Crisis Management 78

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 175

Survey Social Media Consumer Media 175

Remote PR Jobs

OCTOBER 29, 2024

It is a well-crafted (but concise) document that should show how you can fit in with the company. You can often find their contact information on the company website or LinkedIn. For the content, make sure your research into the company is visible, and use keywords from the job description as a guide.

Publicity 221

Publicity How To Examples Crisis Management 221

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Social Media Examiner Social media is more important now than ever, and PR people need to be on top of the latest social trends to understand the digital landscape. Social Media Examiner provides the latest stories as well as tips that thousands of readers take to heart every day.

Company 203

Company Case Study Trends Crisis Management 203

Business Wire

APRIL 21, 2021

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention.

Survey 446

Survey Infographics Media Pitching 446

Sword and the Script

DECEMBER 3, 2024

New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. More specifically, the company says its chatbot, “Dazz” can interpret “complex requests” and “the nuances of your PR needs.” At that time, the company said it had raised $5.5

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Sword and the Script Media can help with B2B marketing, PR and social media. Buyer’s choice.

B2B 180

B2B Survey Marketing Analysis 180

PRSay

OCTOBER 15, 2024

Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” Leaders “need to make sure that those on the front line understand why the company is doing what it’s doing, to be transparent about the direction the organization is heading. Sign up here.]

Company 68

Company Employee International Internal 68

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. The first one is developing a media relations plan.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Garrett Public Relations

JANUARY 26, 2025

The post 5 PR Tips to Help Companies to Shine in AI-Based Search Results appeared first on Garrett Public Relations. We know there is an impact, but is it a positive one? If public relations practitioners are leaning on generative AI to do their writing (and hence their thinking), can that be a good thing?

Company 96

Company Writing Communications Publicity 96

Sword and the Script

APRIL 1, 2025

Consider for example, if you have years of clips about your company in your system. SignalAI rolls out a chatbot SignalAI has been working to carve out a niche in media monitoring. Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks.

Software 158

Software Pitching SEO Tools 158

Ronn Torossian

JANUARY 23, 2025

Learn how quantum computing companies can use PR trends like educational content and social media to communicate complex tech and build trust with diverse audiences The post Effective PR for Quantum Computing Companies: Navigating Trends in a Revolutionary Field appeared first on.

Trends 150

Trends Company Education Social Media 150

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”. Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology.

Construction 385

Construction Social Media Crisis Reputation 385

Sword and the Script

SEPTEMBER 10, 2024

Among the findings are that buyers have more companies on their “short list,” more decision-makers are involved in the purchasing process, and being the incumbent vendor on the list is no guarantee. Big tech companies are reporting fat margins, and then laying off thousands of employees. That builds trust. This is one for 2023.

B2B 179

B2B Software Ethics Leadership 179

Onclusive

AUGUST 3, 2020

Trending topics, swelling issues, and of course their own company and spokespeople. But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media.

Media 397

Media Pinterest Measurement Energy 397

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? Taking a company public: In tandem with an IPO announcement, measure the company’s key messaging and spokespersons Quantify the impact of communications and PR on your IPO performance.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels. Brands can also use social media channels to share thought leadership insights. Media relationships, of course, are at the heart of PR plan execution.

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. It helped grow “employer branding” among large companies and increased the clout of the workforce within the organization. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Remote PR Jobs

MARCH 26, 2025

Unlike in-house PR professionals who have built-in company networks, freelancers should take the initiative to create their own. These PR events offer direct access to journalists, editors, and influencers who can amplify your work and provide media attention that increases your brand awareness.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

Stern + Associates

NOVEMBER 21, 2024

In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. Whether through blogs, social media or public speaking, regularly sharing valuable insights helps build credibility over time.

Leadership 133

Leadership Reputation Branding Brand 133

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Glaringly obvious brand and company promotion can turn off your audience and detract from your message.It’s far more impressive to focus on insights and indirectly on career achievements.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

MARCH 13, 2025

From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. The company recalled 31 million bottles of Tylenol, a $100 million decision that prioritized public safety over short-term profits. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

Prowly

DECEMBER 11, 2024

It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more. Here is what you should pay special attention to: Social media monitoring In 2024, Facebook has over 3 billion users while LinkedIn is just over the 800 million mark.

Print 104

Print Analysis SEO Tools 104

Onclusive

SEPTEMBER 7, 2021

These brands typically maintain a robust newsroom, leverage their social media assets to the fullest, and optimize their strategy by tapping into attribution insights. Social media Social media provides a great opportunity to amplify your earned media content. Jake Mazanke.

Measurement 356

Measurement SEO Web Social Media 356

5W PR

MARCH 10, 2025

A well-executed PR strategy helps toy companies reach their target audience while emphasizing the developmental benefits their products offer to children. Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys.

Strategy 78

Strategy Education Video Storytelling 78

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Think beyond PR firms.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88