Sword and the Script
SEPTEMBER 3, 2024
Across seven studies, we found that online influencers, ranging from digital content creators to celebrities-turned-influencers, are perceived as less sincere, likable, and persuasive when they disable their social media comments.” How was the research conducted? “We As such, non-verbal cues are going to be increasingly important.
5W PR
JANUARY 30, 2025
Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz. Social Media Integration and Distribution Social media platforms have become primary channels for news consumption.
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Contently - Strategy
SEPTEMBER 30, 2024
Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. This provision established that online platforms (and later social media companies) would not be classified as publishers, which gave them immunity from liability for user-generated content.
ImPRessions - Crenshaw Communications
OCTOBER 1, 2020
Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why.
ImPRessions - Crenshaw Communications
MARCH 24, 2021
Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale. Another idea is a social media takeover.
Ronn Torossian
NOVEMBER 5, 2021
Any positive comments about a business and its solutions are considered social proof. Although this is an old marketing concept, the popularity of social media platforms, the importance […]. The post Boosting Company Credibility with Social Proof appeared first on.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2021
The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. In fact, there are several social media approaches that should be reassessed as we enter 2022. The main goal of social media marketing is to generate a dedicated audience for your brand.
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