ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”. Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology.

Construction 385

Construction Social Media Crisis Reputation 385

Shift Communications

OCTOBER 1, 2014

When it comes to social media, the landscape today is more cluttered than a hoarder’s bedroom. Companies are faced with the challenge of standing out amongst the noise and finding new and authentic ways of connecting with their audiences. Thanks to social media, a little creativity can go a long way. Casey Nulph.

Healthcare 163

Healthcare Social Media Media Education 163

Cision

SEPTEMBER 14, 2017

Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media. Social Media is Speedy, And This Causes a Problem.

Journalism 309

Journalism Study Social Media Resources 309

5W PR

FEBRUARY 11, 2025

False narratives spread at lightning speed across social media platforms, reaching millions before facts catch up. company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Social media amplifies these challenges.

Brand 78

Brand Branding Viral Training 78

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic.

Hotels 282

Hotels Brand Branding Guidelines 282

Buzzstream

JANUARY 15, 2025

It prompted thousands of social media posts, news discussions, a press release from McDonalds, and a new $5 value meal. This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. Chris Lewis: Sure.

Viral 62

Viral Digital PR Pitching Data 62

Marketwired

APRIL 21, 2016

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Social Media Guidelines Groups 100

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. TikTok is currently the sixth largest social network in the world. . So, for B2B companies, how can TikTok help? .

B2B 310

B2B Video Social Media Creativity 310

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Cision

OCTOBER 15, 2015

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. How to Pay Attention. What to do?

Social Media 120

Social Media Media Viral Creativity 120

NewsWhip

OCTOBER 30, 2024

As media teams search for a new social listening tool, here’s what years of product development in the social listening space has taught me: The social media landscape has changed — you need a versatile tool that adapts It’s not just about Facebook and X anymore.

Tools 78

Tools Reddit Viral Instagram 78

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Research shows companies that respond within the first hour of a crisis maintain customer trust at rates 2.5 times higher than those who wait longer.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Flack's Revenge

JULY 12, 2017

Who’s your biggest foe on social media? Does company A have a bigger social footprint? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. These days more of us are spending more time heads down, looking at our phones and surfing social channels.

Social Media 120

Social Media How To Media Viral 120

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write.

Social Media 120

Social Media Media Employee Reputation 120

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prowly

APRIL 11, 2025

And yet too many companies still focus on reactive strategies instead of thinking about it proactively. It requires regular updates, attention, and must be fully evangelized within the company. Maybe your company is starting to get more negative brand mentions than usual? Well, it depends.

Reputation 104

Reputation Measurement Report Brand 104

Prowly

APRIL 16, 2025

Reactive PR typically includes: Media monitoring: tracking news and social media to identify relevant opportunities or risks quickly. Rapid response: quickly creating and distributing statements, commentary, or engaging with media inquiries from your target audience. . #2

Crisis Management 104

Crisis Management Trends Crisis Examples 104

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. Any crisis situation, loosely defined as a circumstance likely to negatively impact reputation, calls for an all-hands-on-deck response that integrates paid, owned and earned media to meet the moment.

Marketing 310

Marketing Product Launch Corporate Viral 310

Waxing UnLyrical

APRIL 23, 2013

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. This format makes it inevitable that we will not always get the big picture purely from social media. Quit using social media?

Social Media 108

Social Media Media Facebook Viral 108

5W PR

APRIL 8, 2025

A standout business model, strong D2C presence, and successful partnerships (like Urban Decays prowess on social media ) are all major pluses. On one hand, a viral TikTok moment can trigger an immediate surge in Amazon sales. And when it comes to metrics, not every post has to go viral right away.

Retail 78

Retail Viral Community YouTube 78

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Because social promotion is pay-to-play, utilizing a tactic like A/B testing can be a very shrewd and economical way to optimize the effectiveness of your paid promotion.

Social Media 84

Social Media Media Customer Service Measurement 84

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company.

Social Media 114

Social Media Media Education Analytics 114

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 120

Social Media Conference Media Corporate 120

Contently - Strategy

AUGUST 30, 2024

Because it turns out that only 30% of consumers trust companies. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand. That’s not a great percentage.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Remote PR Jobs

JULY 11, 2024

However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences. Their social media draws a perfect line of self-deprecation, transparency and authenticity. They know what they are and they own it.

Brand 213

Brand Branding Storytelling Airlines 213

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L.

Social Media 91

Social Media Trends Viral Media 91

Critical Mention

APRIL 12, 2019

In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message.

Viral 73

Viral Marketing Real Estate Travel 73

Prowly

DECEMBER 4, 2024

Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. By showing actual metrics, you prove your work’s value for the company.

Data 104

Data Media Product Launch Analysis 104

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. It’s only getting worse. Your Competitors.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Second, companies are often inconsistent with their marketing efforts. –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

Prowly

FEBRUARY 3, 2025

Start conducting thorough brand research today using Prowly's media monitoring and social media listening. An all-in-one tool like Prowly isnt only known for its robust media database. Tools like Prowly's media monitoring and social media listening can measure these metrics by analyzing media coverage and campaign impact.

Examples 104

Examples Brand Branding How To 104

Konnect Agency

JANUARY 17, 2020

The digital landscape changes almost daily, with new tools and utilities that add more ways to connect, track and maximize social media marketing performance. The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Shopping on social media.

Social Media 87

Social Media Trends Media Instagram 87

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. What specific actions do you want them to take once they connect with your company online? What’s the optimal length for a tweet?

Social Media 97

Social Media Media YouTube Facebook 97