Onclusive

APRIL 26, 2021

Today, the company leverages innovative digital, social, and mobile solutions to enable employers and candidates to see each other more clearly. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Television Brand 195

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. If you are using a professional AV company (spoiler alert – you should) the audio engineer will be able to accommodate your mic preferences.

Engineering 383

Engineering Hotels System Television 383

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But when should the CEO of a major company serve as its public spokesperson? Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Onclusive

JUNE 17, 2020

With circumstances spinning out of control in today’s uncertain business and economic climate, companies are adjusting their marketing strategies to focus on the things they can control. Given the increased emphasis on controlling the narrative, it’s no surprise that companies are turning toward owned media options more than ever before.

Strategy 273

Strategy Media Television Content Marketing 273

Bianchi Biz Blog

DECEMBER 5, 2024

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. As a B-Corp, we offer sustainability PR services and can assist companies that wish to achieve B-Corp status.

Radio 83

Radio Sports Marketing Local 83

Cision

NOVEMBER 14, 2017

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. On the other hand, if your company is global, you need to pay attention to media mentions in other countries, and in other languages. This may be dictated by company policy.

Measurement 166

Measurement Strategy Media Analytics 166

Bianchi Biz Blog

JANUARY 16, 2025

Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. This creates a large pool of talent for all marketing, PR, advertising and communications companies. Its parent company, Bell Media, also owns a specialty business channel BNN, which supplies all business coverage to CTV.

Print 100

Print Marketing Instagram Newspapers 100

PRSay

JULY 1, 2022

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. Three major broadcast networks dominated TV. New technology, new commitments.

Handbook 192

Handbook Publicity Newspapers Television 192

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They began by choosing three or four television networks and magazines to promote the new products.

Media 221

Media Measurement Analysis Television 221

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

5W PR

NOVEMBER 6, 2024

Companies can create a campaign that effectively reaches players and drives sales by understanding the target audience, defining the USP, setting clear objectives, and utilizing the right marketing channels. Companies can tailor their messaging and marketing efforts to resonate with the players by knowing who the players are.

Video 78

Video How To Marketing Television 78

Agility PR Solutions

SEPTEMBER 29, 2021

There are many ways that travel companies gain your attention. Or maybe a specific destination or location keeps popping up on your television or email, and you are curious about what it would cost to go. […]. You may have seen a commercial for travel and it made you start thinking more about taking that trip.

Travel 147

Travel Television Company Marketing 147

Cision

OCTOBER 2, 2017

Without really understanding the needs of the audience — which news outlets they prefer, what makes them more inclined to read content from a company, what type of media generates the most interest — it’s impossible to customize and distribute content to the best audience. Use Mobile Destinations. 2 million households classified as Hispanic.

Community 225

Community Pinterest Mobile Television 225

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. They laugh at your jokes and nod at your ideas! What happened?

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. They laugh at your jokes and nod at your ideas! What happened?

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” It’s no secret that in the digital age, more and more companies are embracing paid amplification in the hope of earning new consumers.

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

DECEMBER 9, 2019

As a PR pro, your goal is to drive great results for your company or client. A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. So what does that have to do with movies and TV shows?

Film 147

Film Publicity Television Local 147

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They began by choosing three or four television networks and magazines to promote the new products.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They began by choosing three or four television networks and magazines to promote the new products.

Media 195

Media Measurement Analysis Television 195

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world.

Media 162

Media Fashion Television Radio 162

5W PR

JULY 10, 2017

Genuine and authentic influencers are becoming one of the chief brand development tools a company can use. An example of this on a larger company scale is something that we did in February with our client, T-Fal. There are many reasons for that, let’s cover just six of them: Create Content. Connection Building.

Company 88

Company Small Business Television Radio 88

Cision

AUGUST 7, 2015

Scripps , following last year’s merger, reported losses ( WSJ ) and things aren’t looking so great for Viacom and other big television companies ( WSJ ).

Television 120

Television Media Mobile Google 120

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

Television 120

Television Crisis Crisis Management Fashion 120

Steve Barrett on PR

JULY 22, 2016

Consumer companies of all types are assessing their big broadcast and print media buys to see if there are more effective ways to spend their marketing money.

Television 60

Television Print Consumer Company 60

Deirdre Breakenridge

JUNE 25, 2018

The changing media landscape has made companies and organizations change the way they do PR. Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. Before social media, the only way sports fans would see games was on television.

Sports 150

Sports Television Social Media Newspapers 150

Cision

MAY 12, 2017

I’m excited to continue reaching new heights on the campaigns that I lead and to take on a larger leadership role within the company. My promotion is coinciding with Flackable’s move to Center City Philadelphia, so I am also looking forward being a part of the company’s next stage of growth. How can brands overcome this challenge?

Financial 180

Financial Television Leadership Travel 180

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. But it’s often simply because the company is unprepared for the opportunity. Some of the best company stories involve a little benign risk-taking.

Media 199

Media Interviews YouTube Advertising 199

Cision

JULY 26, 2017

Movies and television. Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority). The targeting criteria for LinkedIn are quite congruent with the data that you expect from a professional network: Company name. Company Industry.

Social Media 233

Social Media How To Insurance Insurance 233

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. A press release informs the media about something newsworthy at your company or organization. Then, put that front-and-center with your company or organization name. The boilerplate copy will always accompany a press release.

Writing 82

Writing Company How To Apparel 82

PRSay

AUGUST 6, 2019

They do not read newspapers and magazines or watch traditional television. My recommendation to all companies, brands, organizations and agencies who plan to engage Gen Z is to launch and formalize a Gen incubator to inform and inspire content and campaigns intended for this generation. Move over newspapers, magazines and television.

Television 158

Television Instagram Consumer Newspapers 158

Cision

OCTOBER 21, 2016

But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either. Garnering earned media coverage is a key goal for every public relations firm. In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story.

Software 120

Software Agency Case Study Television 120

ImPRessions - Crenshaw Communications

MAY 16, 2016

There’s often a bit of nail-biting as we wonder how a company spokesperson will deliver “key messages” in a three-minute chat, or how far a host will veer from agreed-upon questions. What do you most want people to know about your product or company? What appeals to their needs? Forget the interviewer.

Film 168

Film Interviews Television Financial 168

Maxim Behar

OCTOBER 7, 2021

Maxim Behar commented on the large-scale global collapse of Facebook, Instagram and WhatsApp which lasted more than 6 hours, how dependent we are on social media, can we count on them, who are the affected and more on the topic in the show The World and We on Bulgarian National Television with the anchor Joanna Levieva-Sawyer.

Television 52

Television Facebook Instagram Course 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. And being a best-selling author can’t hurt when pitching bylines or features to the media.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts.

Media Relations 179

Media Relations Media Print Software 179

Business Wire

APRIL 25, 2017

It’s not by accident that local televised news broadcasts offer a taste of the stories coming after a commercial break, what can be considered a form of a headline. A succinct and intriguing headline is the perfect lead-in to a digital news story, sucking in viewers’ attentions. What kind of stories does BizWireTV look for?

Television 157

Television Video Travel Facebook 157