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In this guide, well walk you through how to write a media coverage report covering key components, the best tools, and expert tips to make your PR reporting more effective and impactful. A media coverage report serves multiple strategic purposes: Event Coverage: Summarizing media mentions and public sentiment after a company event.
Find more writing & storytelling articles in the February 2025 issue of Strategies & Tactics. If you give me an article that runs to eight pages and I tell you to cut it to four, youll howl and say it cant be done, he wrote in On Writing Well. But what if your company used that business model? Edit before you write.
In the spirit of manifesting a delightful and successful 2025, here are seven decisions to make for your writing practice this year: Favor HI (human intelligence) over AI. So use AI to help you get your writing job done. Ask it to write a dozen draft captions. Bring your own humanity to your writing. Pass the Palm Test.
I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. What are you writing about? You report the facts.
But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant.
But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the four key elements to write a press release that converts: The news announcement. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant.
Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party.
You can often set your own work hours and have the flexibility to work from anywhere The Growing Demand for Freelance PR With companies increasingly outsourcing PR, freelancers are in high demand. See how you can be more beneficial to a company as a freelancer rather than full time.
As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Which awards should I enter ?
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Company news When sharing organizational updates like leadership changes, anniversaries, or new initiatives, your press release should emphasize the significance of the news.
How to increase the likelihood of journalists writing well-informed articles about your […]. The post Company Press Kit: Examples & Guidelines from PR Experts appeared first on Prowly Magazine.
If public relations practitioners are leaning on generative AI to do their writing (and hence their thinking), can that be a good thing? The post 5 PR Tips to Help Companies to Shine in AI-Based Search Results appeared first on Garrett Public Relations. We know there is an impact, but is it a positive one?
Refresh your writing skills with this focused session designed to sharpen your craft. I’ve been a writing trainer for more than 30 years. In those three decades, I’ve reviewed thousands of messages from hundreds of companies. You write about “us and our stuff”… … instead of about the reader and the reader’s needs.
Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response. Read our guide on how to write the perfect pitch >>> 2. If you want coverage, give them something worth writing about. Find the real hook : Nobody cares about your exciting company update.
Cranking out “XYZ Company today announced…” leads? If so, your Writing 101 class called and wants its lead back! To write leads that draw readers in and compel them to keep reading, make that essential first paragraph: Concrete Show instead of tell. You’re not still packing all the Ws into the first paragraph, are you?
Just like AI can be trained to write copy, AI can be trained to write code. New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. At that time, the company said it had raised $5.5 I wonder if we are doing that with words too.
That’s why you see celebrities and companies using Twitter to issue official statements. So, writing for social media […] The post Writing for social media: 3 best practices for PR professionals appeared first on Agility PR Solutions. They are an integral part of people’s daily lives.
It is a well-crafted (but concise) document that should show how you can fit in with the company. You can often find their contact information on the company website or LinkedIn. For the content, make sure your research into the company is visible, and use keywords from the job description as a guide.
Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. The goals for internal communication are to improve collaboration, build a solid foundation for company culture, and streamline operations across teams and roles.
First, we focused on writing a resume , and then the cover letter. Check the job description to identify the tools the company values—common examples include SEMrush, Google Analytics, and HubSpot. Don’t forget that you can also ask questions, and demonstrate your understanding of company culture.
Whether you’re making a partnership announcement , launching a new product, or presentinga company milestone, your press re… Read more The post Partnership Announcement: How to Write a Newsworthy Press Release appeared first on eReleases.
For communicators, content is still king, but quality is a challenge, especially for technology and SaaS companies—and as marketers are aware, there are viable content creation options beyond your internal team. The result […].
So, I began writing these summaries , doing briefings with vendors and doing some hands-on product reviews. I’m leaning towards that last option because then I’d only write about the things I think sound interesting, rather than because I feel obligated to include an announcement merely because I do this summary.
Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both scientifically accurate and maximally engaging. It’s no small feat.
The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent.
Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.
I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. Conferences can reach a new audience that might not read the publications that feature a given company, and they reach them directly.
Step 5: Write the business case. It’s great for strategy setting and industry analysis, as you can quickly and easily review what’s happening beyond your own company. Business case writing best practices. Put all of the information you’ve gathered so far into a written business case document. What to include in a business case.
We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise.
Every day companies ask why they should use a newswire to distribute their news. Do they write a press release? One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. How do they send it out?
Consider for example, if you have years of clips about your company in your system. Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. The other vendor is on the monitoring side. Dazzle unveils 2.0
Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news.
From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release. I’ll focus on part one of that process: how to write a press release.
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. Earning their attention.
Companies can optimize messaging and strategies using data analysis. Content creation AI can aid content creation by generating outlines, analyzing writing styles, and suggesting pertinent keywords. Identifying influencers AI can pinpoint social media influencers relevant to a company’s target audience and industry.
Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Then, choose an issue that’s interesting to them — perhaps a common problem they’re faced with, or a case study of successful companies in your industry.
In public relations, It’s always a good idea to do a search of the company and check out their media coverage, since the same outlets may be close contacts for your team. Write things down. I have found it very helpful to write things, even when I have a laptop in front of me. Get involved in company virtual events .
Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Many journalists won’t write these types of stories without participation from both parties.
Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. Peer-reviewed study finds startups dont invest enough in marketing Those companies in the early stages of a startup building a product stand to gain the greatest valuation benefit from marketing. was changing my profession.
Companies often phase out older workers who earn higher salaries, but those organizations lose valuable experience and institutional knowledge in the process, Oppenheim said. Some companies are pairing younger workers with older workers, who can mentor one another on their respective areas of knowledge.
In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. . Newsworthiness .
PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. As companies grow, corporate communications become more important. Writing & Editing of Miscellaneous PR Assets. Owned Media & Content Strategy. Corporate Communications.
The same holds true for the quotes we may write in press announcements. Yes, the news may be offering something unique to the company, but don’t position it as a reinvention of the wheel unless it is truly going to change the industry. . When it comes to hyperbole, less can be more – credible, that is. . Disruptive.
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