Remove Comparison Remove Creativity Remove Customer Service Remove Publicity
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How to select a long-term PR technology partner

Onclusive

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Customer support can be a game-changer. User in Public Relations and Communications.

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Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. A press release is not public relations. Marketing technology (martech) is not marketing. Enterprise search is not knowledge management. A spreadsheet is not accounting.

Marketing 104
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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. new research from staffing firm The Creative Group shows.

Trends 60
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

By comparison, users make an estimated two trillion searches on Google per year. Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others. Is your PR agency bring creative ideas to the table?

Tools 60
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 193
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The Major Ethical Issues in Employee Communications – Ethan McCarty  

Ethical Voices

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Is to say, “Okay, my creative writing degree from Ohio University hasn’t equipped me for this experience.” Ethical issues with creating your own echo chamber. I know that this is an embarrassment.”

Ethics 80
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Public relations in 2018

Stephen Waddington

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164