The Resolution Blog

JUNE 25, 2015

Want some inspiration on a creative way of using Google Adwords? As more of our coverage is online in comparison to offline Google News Alerts becomes a serious contender to replace our clippings services. Check out my post on integrating paid into your PR communications plan. Check out this this great campaign from Converse too.

Google 120

Google Analytics SEO Comparison 120

Sword and the Script

MARCH 7, 2017

Government/public service: $80,000. At the time of this writing, the 2016 data presented in the graphics included with the 2017 PRWeek story conflict with the numbers originally reported a year ago. Therefore, for accurate year-over-year comparisons, I’m using the 2016 benchmarks the publication originally published.

Survey 74

Survey Corporate Comparison Financial 74

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. By comparison, users make an estimated two trillion searches on Google per year. Is your PR agency bring creative ideas to the table? NZ, Passing Time 2010 ( Public Domain ) .

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. To that end, this year’s roundup is uh-mazing. More show and less tell.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. By the way, the WSJ reporter on that byline used to write for PRWeek). had 1,800 lawyers on staff in 2018 according to Above the Law , a trade publication. 2) Be proactive in delivering value.

Agency 94

Agency Trends Marketing Survey 94

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. He makes Tiger Woods appear well-behaved and almost saintly by comparison. Why: Celebrities don’t always the perfect brand relationship make.

SEO 42

SEO Facebook Twitter Measurement 42

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Answer the Public. Another excellent and free tool that can help guide your ideation, and even aid with discovering what data to target for a campaign, is Answer the Public. BuzzStream Research Tools.

Digital PR 161

Digital PR Tools Pitching Film 161

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. I recently had the opportunity to attend The Jack Jackson Art of Writing Workshop presented by Ken O’Quinn, a former Associated Press writer and corporate writing coach.

Pitching 89

Pitching Comparison Writing Radio 89

PR Fuel

NOVEMBER 4, 2021

There are many different types of press releases, and industries are relearning what appeals to the public. In comparison, the travel industry went down by over 35 percent. At its core – a press release provides primary source information to the public through news media outlets. Product Release. Make note of it!

Small Business 52

Small Business Comparison Travel Company 52

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

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Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 5, 2019

For B2B organizations, it’s like combining bits of analyst relations , public relations and marketing rolled into one. Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. 4% said to drive loyalty. So, what do you have them do?

Survey 60

Survey Trends Marketing B2B 60

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. There is no wrong answer here so long as the system captures the information you need to write a complete report. Comparing the cleaned data against old data won’t offer accurate comparison. Yet here we are, working in the digital age of marketing.

Report 52

Report How To Marketing Analytics 52

prTini

SEPTEMBER 24, 2014

You can also analyze social and content success through a side-by-side domain comparison report. Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing. Photo credit: OZinOH, via Flickr Creative Commons. Public Relations'

Tools 72

Tools Viral Engineering Comparison 72

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Okay, millennial. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. When I was at the New School for Social Research, I ended up writing my master’s thesis about some of the complexities that I felt like I was encountering. Ethical issues with creating your own echo chamber.

Ethics 80

Ethics Employee Communications System 80

ISEBOX

SEPTEMBER 29, 2016

The numbers literally tanked in comparison with the fifth through tenth campaign. Journalists care about them, the general public cares about them, and in order to ensure eyes on your content, multimedia for your press releases is no longer a “nice-to-have”. THE WELL WRITTEN PRESS RELEASE #3: WRITE FOR PERSONAS.

Infographics 70

Infographics Comparison Energy Video 70

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52