Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. As we often say, ‘everyone can write, but only a few people can write.’.

Marketing 192

Marketing Content Marketing Data Social Media 192

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.

Social Media 52

Social Media Media Writing Web 52

PR 20/20

DECEMBER 10, 2019

There is no wrong answer here so long as the system captures the information you need to write a complete report. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). Comparing the cleaned data against old data won’t offer accurate comparison.

Report 52

Report How To Marketing Analytics 52

Waxing UnLyrical

JANUARY 27, 2011

I write back, saying yes, I would like to do an interview with So-And-So. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Sometimes, they could be writing/managing completely different properties. Give with one hand and take with the other. And you know what?

Pitching 111

Pitching Facebook Twitter Interviews 111

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Once you understand they need: Quotes from experts. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

MAY 12, 2024

Just as you can’t miss your college bestie’s bday again , your brand shouldn’t be silent on International Women’s Day or miss an opportunity to promote a new product roll-out. Comparisons, case studies, and how-to guides (e.g., “How to Choose the Right Budgeting Tools”) may be an appropriate tack.

How To 105

How To Resources Comparison Instagram 105

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Internal Datasets. Proactive Proactive content is pre-planned based on events, holidays, and other scheduled news. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

OCTOBER 17, 2016

Write, Tell and Show Your Sustainability Story. Our agency client GNP Company (above) does an effective job of using infographics to provide an overview of the company, which beneficially, can then be leveraged in other internal and external communications pieces. It’s easy to cast too wide a net and lose focus.”. Leverage it!

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Called Relation and printed by Carolus, it was a weekly summary of events.

Ethics 52

Ethics Communications Print Television 52