Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. The charts allow you to overlay your tweets, replies, retweets, mentions, reach, etc.,

Communications 383

Communications Tools Google Resources 383

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Number of downloads for offered white papers, videos, infographics etc. Sixty cold calls result in three new magazine subscriptions. Conversion: 5 percent. Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

ISEBOX

SEPTEMBER 29, 2016

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. The takeaway there is that images matter.

Infographics 70

Infographics Comparison Energy Video 70

MaccaPR

OCTOBER 17, 2016

General Mills also produces a video overview and blog each year, with an audio interview this year as well. Our agency client GNP Company (above) does an effective job of using infographics to provide an overview of the company, which beneficially, can then be leveraged in other internal and external communications pieces.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Contently - Strategy

OCTOBER 25, 2023

They’re on the brink of decision-making and have become sales qualified leads (SQLs)—a contact your sales team has qualified as a potential customer ready for sales engagement. It’s here that they’d deeply examine tools like ProjexFlow against competitors.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Buzzstream

MARCH 5, 2025

When ideating, you can get strategic about planning your post to set up those head-to-head comparisons. Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

JANUARY 29, 2025

I remember interviewing her and hearing some of the stuff She was saying, and I remember just bursting out in tears because it really affects me. I’ll just preface it with this, you know, compare, maybe I’m a insurance comparison site or something, and I don’t have a breaking news story.

Pitching 62

Pitching Energy Journalism Newspapers 62