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Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. 1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness . Also see: Infographic: Navigating Facebook Organic Reach. * * *. We search when we need something.
On one hand, the average finish rate in our data set is impressive in comparison to Chartbeat’s scroll depth benchmarks for all content. When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Create social videos and infographics.
In comparison, other outreach tactics tend to take significantly more time to put together, and often have a lot more at stake in terms of production and outreach day-allocation budgets. Infographics. She also shares what her creative team lean towards infographics for: Lengthy how-to guides where step-by-step visuals are key.
For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys.
Determine Impact from Share of Voice Comparisons. It’s worth noting that what is viral to your brand might not be viral to the rest of the world, or vice versa,” James said. Looking at the past 30 days, James compared five events and two potential U.S. presidents: Hillary Clinton and Donald Trump. times every day.
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