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Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Build in checkpoints. Make it flexible.

Writing 130
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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

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7 Best Prowly Alternatives to Try in 2025

Prowly

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Read all the comparisons, but need to see the tool for yourself? Media database with 700k+ contacts Pitching tool with AI email writing Podcast outreach tool Broken link building tool Who is it best for?

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PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

Share of voice – This can be a valuable metric in comparison to a key competitor. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Do a deep dive into internal resources. . Content quality, including a sentiment analysis.

Exercises 136
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Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs

Sword and the Script

However, if the changes seem modest in comparison to the level of optimism, a separate section of the survey might offer an explanation: customer acquisition and retention are both up about 6% throughout the pandemic. As I write this, the Burger King initiative in support of International Women’s Day , is still fresh in the news.

Survey 149
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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries.

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How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

He writes that social science suggests buyers are motivated by goals in the pursuit of choice: “In the world of traditional marketing and sales, much of the focus has been on attempting to understand the “buying process”, or of late, the “buyer’s journey.” A buyer persona needs to be based on what you learn in interviews with buyers.

B2B 114