NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. Paul: Darika, thanks for speaking with me today. We recently had a conversation with a public affairs client.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? The comparisons between lawyers and communications professionals are endless. In PR it’s the same.

Communications 98

Communications Comparison Exercises Interviews 98

Sword and the Script

NOVEMBER 12, 2016

Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. Bold emphasis added ].

B2B 121

B2B Marketing How To Survey 121

ImPRessions - Crenshaw Communications

JULY 14, 2016

Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. Consider a media exclusive.

Product Launch 120

Product Launch Trade Shows Comparison Insurance 120

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” We do the same thing with telco brands.

Digital PR 62

Digital PR Google Comparison SEO 62

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Comparisons between solution types. Customer case studies, testimonials and reviews. Pricing information.

B2B 190

B2B Company Marketing SEO 190

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? You might also feature interviews with employees across the organization, showing the depth and breadth of your company’s knowledge and skill in the space. They’re also 17 percent more likely to follow a brand on social media.

Interviews 120

Interviews Comparison Video Exercises 120

Contently - Strategy

OCTOBER 9, 2019

By comparison, 50 percent of B2B marketers use social listening, which makes me want to abandon my job, hotwire a SpaceX shuttle, and give that whole astronaut dream another shot. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects.

How To 104

How To Marketing B2B Exercises 104

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Share of voice – This can be a valuable metric in comparison to a key competitor. Interview up and down the organization to see what innovative things may be afoot, and what’s worth talking about. Website traffic driven by earned media generated from the PR campaign. Content quality, including a sentiment analysis.

Exercises 136

Exercises Comparison B2C Internal 136

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Video is never, ever going away.

YouTube 136

YouTube Video Training Survey 136

Flack's Revenge

MARCH 8, 2022

“ Guest host Julia Galef interviewed Tetlock as Ezra was on paternity leave. Superforecasters use “comparison classes” and adopt “outside views;” they examine benchmarks to see how other similar situations played out.

Technology 156

Technology Comparison System Enterprise 156

Waxing UnLyrical

DECEMBER 28, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.”. This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 97

Pitching Interviews Comparison Writing 97

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. You may want to assign numerical scores on scales from 1-5 or 1-10 to facilitate comparisons between campaigns, channels or time periods. Conversion: 5 percent. Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision.

Agency 120

Agency Trade Shows Comparison Meeting 120

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Twitter Interviews 111

PR 20/20

JANUARY 19, 2023

Use your website to filter out those customers and identify your ideal ones by creating comparison content for your products or services. Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ? Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

Bianchi Biz Blog

AUGUST 8, 2022

I imagine stories in the manufacturing technology world will always be tame by comparison, and while I miss the insanity of the video game industry, it’s nice to write on a practical topic. ” If the tech the SME wants to talk about is relevant, it’s generating qualitative/quantitative results somewhere.

Technology 93

Technology Meeting Media Analytics 93

PR for Anyone

FEBRUARY 21, 2024

Despite understanding that social media presents curated images, individuals still internalize these visuals, leading to feelings of inadequacy and comparison. See her full interview here: Join our community at www.LivingAgelessandBold.com See all of our podcasts at [link] Listen on your favorite platform and make sure to subscribe.

Exercises 130

Exercises Social Media Television Comparison 130

Prohibition

AUGUST 7, 2024

AI takeover In an interview, Meta CEO Mark Zuckerberg declared that AI content will one day takeover our social feeds. As AI continues to dominate social media discourse, we’re here to keep you in the loop with what industry experts are saying on the topic, alongside all other notable social media updates.

Reddit 62

Reddit Social Media Media Comparison 62

ISEBOX

SEPTEMBER 29, 2016

The numbers literally tanked in comparison with the fifth through tenth campaign. It makes the back and forth between the journalist and your company pretty unnecessary unless they’re asking for an interview, which by the way is one of the goals of a press release. The takeaway there is that images matter.

Infographics 70

Infographics Comparison Energy Video 70

Bianchi Biz Blog

MARCH 2, 2023

It’s a fast and easy way to make a comparison. It takes the low-cost agency longer to get up to speed, delaying your program’s progress and in many cases hurting any chance of a successful scoring of quick hits in terms of media interviews, speaking slots, etc.

Agency 109

Agency Automotive Engineering Education 109

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. An easy comparison is social media. What is the most important lesson about communication you’ve learned throughout your career with PHG Consulting?

Tourism 120

Tourism Travel Conference Crisis 120

Bianchi Biz Blog

SEPTEMBER 23, 2021

Format: Candid, informed commentary by Munro (and sometime guests, such as Tesla’s Elon Musk; Ford’s Donna Dickson, Chief Engineer on the Mustang MachE; and Jagdeep Singh, founder & CEO of QuantumScape) on a variety of EV topics, including batteries, teardowns, product comparisons and vehicle technologies, such as LiDAR and ADAS.

YouTube 63

YouTube Automotive Energy Mobile 63

Maxim Behar

JUNE 12, 2024

How would you comment on what happened yesterday in the official profile of Bulgarian President Rumen Radev, his photos after the diving action, and the comparisons and memes that this provoked? We can make a comparison with the series of photos of Russian Federation President Vladimir Putin as he comes out of the icy waters and goes in.

Comparison 64

Comparison Policies Local Government 64

Waxing UnLyrical

MARCH 10, 2011

She said, “When I was a senior in high school, I competed against 1,000+ other students (in an essay competition and interview process) and ultimately earned one of 20 academic scholarships that covered four years of tuition and fees, books, and room and board at Central Michigan University. All I had to do was keep a 3.8

Community 102

Community Comparison Social Media Fashion 102

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. We are big fans of Katie here at CoverageBook. A standard in article scoring?

Tools 137

Tools Publicity SEO Measurement 137

prTini

SEPTEMBER 24, 2014

You can also analyze social and content success through a side-by-side domain comparison report. Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing. Only a few months old, My Blog U is gearing up to take the Internet by storm (#MBUstorm that is).

Tools 72

Tools Viral Engineering Comparison 72

Bad Pitch Blog

APRIL 19, 2007

The reporter contacted his source and interviewed him for a story. Do a side by side comparison between US Netcom and their competitor and you''ll clearly see it’s not the idea, it''s the execution we’re lambasting along with several other blogs. Hopkins’ blog post proves out the importance of source filing.

Comparison 40

Comparison Pitching Interviews Google 40

PR Conversations

JULY 24, 2014

A comparison of practices implemented by two of the world’s most-venerable auction houses should more-clearly illustrate this topic regarding Art PR. For example, in 2012 it began a series of video programs , such as “The Defining Moment” series, featuring interviews with legendary collectors and dealers.

Marketing 87

Marketing Video Communications Reputation 87

Maxim Behar

NOVEMBER 22, 2023

Making that comparison is a bit of figurative thinking. You can watch the whole interview here. You can also watch the whole interview on youtube. Maxim: We all work with AI there's no way we can work against it. But again, you drive a car, you have a traffic light, and you must stop. You must have a driver's license.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Wadds Inc.

SEPTEMBER 13, 2023

Finally, Chartered status: Accreditation of your knowledge and experience The final Chartered Director qualification was finally in reach, and I booked my Professional Review in August 2023, ready for the interview the following month. The criteria are strict and I’d advise reviewing the details in advance.

How To 52

How To Government Interviews Leadership 52

OnePitch

APRIL 26, 2022

She covers new products, product comparisons, deals, and how-tos. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . We do product comparisons. What She Writes About. [00:02:51] 00:02:51] BB: I love it. Which one should you buy? Is this worth your money?

Comparison 52

Comparison Pitching Meeting YouTube 52

Prohibition

MAY 9, 2023

Unlike fellow influencer Emma Chamberlain whose attendance is very popular and her Vogue interviews are well received. All of these give off a much more authentic and human feel to them than in comparison to content directly created by the brand itself. This highlights the importance of understanding your audience and what they value.

Marketing 62

Marketing YouTube Comparison Fashion 62

Mindful Marketing

JUNE 19, 2022

” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” ” Lemoine and a Google colleague “interviewed” LaMDA in several distinct chat sessions during which the AI perpetuated a very human-like conversation.

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

OCTOBER 24, 2017

25% product or service comparisons. The full report is concise, well written, and includes interview and anecdotes that place the data into an important context. The Chief marketer report found the content most effective at moving prospects through the B2B sales funnel is as follows: 49% articles and blogs. 37% white papers.

B2B 67

B2B Report Marketing Survey 67

Mark My Words

SEPTEMBER 22, 2022

Comparisons were immediately made with David Beckham’s refusal of an offer to jump the 13-hour line of mourners on the same day. Willoughby and Schofield would not have been able to interview anyone and the only footage allowed was a camera feed used by all broadcasters.

Crisis 60

Crisis Comparison Reputation Film 60