Remove Comparison Remove Interviews Remove Technology
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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. The charts allow you to overlay your tweets, replies, retweets, mentions, reach, etc.,

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Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

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PR Tips On Being A Quotable Media Resource

ImPRessions - Crenshaw Communications

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149
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Hail the Superforecasters: Towards Better Predictions in Tech and PR   

Flack's Revenge

In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. Predictions in PR, Technology and Society. Looking beyond just PR, technology prognostication is big business. Some of you may have seen my post about surfing tech trends.

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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Luckily, you don't have to take these measurements yourself ; creating a readership estimate comparison would take you a few afternoons. Reputation management Let's say a CEO of your company gives a controversial interview. Unless, of course, you're leveraging the right technology, such as coverage alerts and AI summaries.

Print 104
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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This interview has been edited for length and clarity. Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Paul: Darika, thanks for speaking with me today. Darika: It’s hard.

Data 176
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Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I Journalists are instantly reassigned, interview opportunities dissolve, and your story is suddenly yesterday’s news. Consider a media exclusive.