Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

5W PR

MAY 24, 2024

Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. By putting a spotlight on real-world applications and consumer benefits, PR illustrates a company that’s driving innovation and fostering positive change.

Financial 78

Financial Privacy Infographics Leadership 78

5W PR

MAY 31, 2024

Growing skepticism among consumers and businesses about security practices makes PR invaluable. Securing media spots for company executives in prestigious publications or arranging speaking opportunities at relevant conferences, PR positions the company as a reliable information source.

Industry 78

Industry Privacy Crisis Crisis Communications 78

Waxing UnLyrical

JANUARY 26, 2011

These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. We require applications to respect your privacy, and your agreement with that application will control how the application can use, store, and transfer that content and information. (To

Facebook 108

Facebook Privacy Twitter Social Media 108

Sword and the Script

AUGUST 6, 2024

There are too many privacy and data theft concerns. You cannot be too paranoid about data privacy and security these days. She’s a familiar and friendly face to many in PR circles – both online and on the conference circuit. Even if nothing nefarious happens, businesses everywhere are selling your data. Congrats, Tressa.

Privacy 91

Privacy B2B Pitching Analysis 91

PR 20/20

SEPTEMBER 15, 2022

If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used. You’re not alone. Probably not.

Privacy 59

Privacy Data Consumer Conference 59

Shift Communications

JANUARY 20, 2015

Back in September, we attended the FutureM and INBOUND Conferences in Boston. There will likely be a greater awareness around privacy and security issues given growing consumer concerns and the rapid advancement of technology. Zach Burrus. Marketing Analyst.

Marketing 60

Marketing Privacy Big Data Technology 60

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources.

Case Study 92

Case Study Study Brand Branding 92

Reputation Us

JANUARY 11, 2016

The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

Communications 60

Communications Insurance Insurance Privacy 60

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Buzzstream

FEBRUARY 17, 2025

In most cases, they are treated separately: At a conference, Googles own John Mueller told me that Google doesnt view unlinked mentions at all. Google also ignores some data for privacy purposes. From an SEO perspective, unlinked brand mentions may have less, if any, impact at all. Her post got over 97 MILLION views.

Digital PR 112

Digital PR Report Google Radio 112

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. It could help Facebook collect data, eavesdrop on customer service and collect consumer information normally proprietary to the brand based on customer interactions.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Marketing Artificial Intelligence Conference (MAICON). Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

MARCH 22, 2016

These two weeks are more than a conference, a festival or gathering – it is a true “experience” that puts every one of your five senses to the test. Passcode: Lessons on Security and Privacy from SXSW. Much like an Austin hipster, people will say they “attended SX when” or will complain the event is not what it used to be. (For

Privacy 60

Privacy Hotels Film Data 60

Sword and the Script

MAY 21, 2019

Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. 3) Social media tends to have a consumer feel to it, why should a B2B firm consider investing in paid social? BH: We’re all consumers.

B2B 90

B2B Social Media Company Marketing 90

Presspage

NOVEMBER 8, 2024

As a result, consumers or employees may be wronged through data tampering or other unethical activities. Data breach crises: These involve a companys sensitive information being compromised, leading to breaches of privacy and regulatory penalties. As a result, brands usually face a lack of consumer trust.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. 3) Data privacy seems to be a marquee issue for the association. In addition, they could sell your data without your consent or knowledge.

Marketing 81

Marketing Data Wireless Industry 81

PR 20/20

JULY 30, 2019

The first Marketing Artificial Intelligence Conference (MAICON) has come to a close, and hundreds of marketers from all over the world are now returning to their organizations to pilot artificial intelligence. This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. We are the things.

Case Study 50

Case Study Privacy Technology Data 50

The Hoffman Agency

JANUARY 27, 2020

29 years later, my interests were decidedly different (but perhaps no less geeky), as I went there for my very first Consumer Electronics Show to support our Tuya client in showing off their AI+IoT platform for smart home devices. Talk About Privacy, Security and Environmental Accountability — Now. Penny Slots — The Quick Takes.

Privacy 36

Privacy Trade Shows Consumer B2B 36

Waxing UnLyrical

DECEMBER 16, 2010

Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Google remembers and Facebooks privacy settings are alleged at best, so I edit myself.

Social Media 97

Social Media Media Facebook Twitter 97

PR 20/20

NOVEMBER 29, 2018

This can be applied to predicting: email clicks and open rates, lead conversions, customer churn, content and creative performance, optimal ad budget distribution, ideal price points, audience targeting, consumer needs and preferences, product purchases, campaign ROI and hundreds of other use cases. Group discounts are available.

Marketing 47

Marketing Technology Training Privacy 47

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

ImPRessions - Crenshaw Communications

APRIL 3, 2019

In consumer technology, it’s the norm for sales to slow and profits to erode over time. To compound matters, Apple started 2019 with another type of stumble – in data privacy, where it has worked hard to build a reputation as a champion for consumers while Facebook suffers one scandal another over its handling of user data.

Wireless 156

Wireless Privacy Engineering Reputation 156

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Our notions of privacy and confidentiality will be challenged. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Deirdre Breakenridge

JUNE 27, 2018

Today, companies are compelled by their consumers to do more for society’s common good. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. They reflect the values of their consumers and use their power to act.

Marketing 164

Marketing Ethics Local Technology 164

5W PR

MARCH 24, 2025

The Trade Desk demonstrated this approach effectively in their “The Future is Built on Better Decisions” campaign, which transformed complex programmatic advertising concepts into accessible stories about business growth and consumer engagement.

Industry 78

Industry Privacy Case Study Leadership 78