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Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. There are two pressing topics plaguing today’s PR professionals – and this conference covers both of them.
Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest.
The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Content Marketing Conference.
Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.
Our team accomplishes this targeted exposure through executive content and the all-important conference speaking opportunities. In narrow tech verticals like adtech, conference exposure is particularly important for business leaders. In a similar vein, Digiday hosts a conference focusing on programmatic advertising.
Securing speaking engagements at conferences and industry events is crucial for executives and organizations to establish thought leadership in their respective markets. Curating Speech Topics Speech topics should reflect both the speaker’s expertise and the interests of the conferences being targeted.
Mixing business and politics these days is akin to walking through a minefield—and in 2021, corporate political action committees (PACs) suspended contributions and reassessed their policies. A new survey by The Conference Board reveals the environment for […].
Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.
Conferences and awards are a part of a strategic PR program. For example, I had no idea just how integral to a typical PR program the visibility earned through conference speaking opportunities are. Conferences can reach a new audience that might not read the publications that feature a given company, and they reach them directly.
According to a survey from The Conference Board released earlier this year, fully two-thirds of companies found the environment for corporate political activity to be challenging to extremely challenging.
As the program grows, you might bring in marketing team members to work closely with the customer advisory board and customer conferences. As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. Local groups – often facilitated through platforms like Meetup – are another opportunity.
Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. It’s tangible, with a focus on the process of IR programs, not benefits or consequences of IR programs.
Many companies had to shift to remote work and virtual conferences essentially overnight. The post Reimagining corporate events during COVID: How Avalara and 82 South transformed a flagship live event to virtual appeared first on Agility PR Solutions.
Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time.
The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As We need to flip the corporate ladder on its side and just invest in people, with each rung as a different project.”.
PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. The book features interviews with more than 40 racially-diverse and LGBTQ agency and corporate leaders, who share their stories about the successes, obstacles and lessons they’ve learned along the way. is roughly 62 percent.
Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.
Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.
Is there a worse feeling than sitting on a conference line or Zoom call waiting for someone to show up? If the corporate spokesperson is a no-show, however, that will require real damage control absent an emergency situation. Occasionally a corporate spokesperson inadvertently offers inaccurate information. Someone is a no-show.
Rarely is that distinction conferred upon a technologist. The business of corporate communication and PR will grow faster and garner much greater stature, the more Patrick Liangs we can attract to the field. It almost seems odd to consider that possibility. Finding them should be an industry-wide imperative!
As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. Align political activity with corporate values.
Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a company has developed a unique method for recruiting a diverse workforce, for example, its spokespeople can earn speaking sessions at diversity and inclusion, workplace culture, and HR industry conferences.
It’s a bit like a conference where you can choose to attend lectures from among multiple tracks, but the commitment threshold is very low. The corporate presence is there, but through company executives and founders, not logos. It’s like podcasting and live conferences had a baby. Its pedigree, too, generated buzz.
It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. A new direction or shift in corporate strategy is best announced by the chief executive, who will confer more authority—and generate greater media attention—than other officers.
Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. The past doesn’t normally repeat itself, but it often rhymes, said Frank X.
Business environment in Toronto, Ontario, Canada Toronto is Canadas largest city and is home to the most corporate head offices in the country. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. Toronto is a rapidly growing city. story angles. million (84.6% million (73.4%
And according to new research from The Conference Board, the businesses that win them—and keep them—will be the companies that put a laser-like focus on understanding what matters most to them. Companies are realizing that they urgently need Gen Z workers as US job openings continue to reach historic highs.
Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. It’s all about thinking ahead and being prepared.
Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.
A new survey results from The Conference Board ESG Center reveal that 78 percent of US corporations describe today’s political environment for companies as extremely challenging or very challenging—a huge increase from […] The post What role should Corporate America play in an increasingly challenging political environment?
In the aftermath of the killing of George Floyd and resulting widespread social upheaval of 2020, many US corporations committed to large-scale philanthropic investments to combat racial inequity. A new report by The Conference Board shows many leading US companies’ dedication to addressing […].
Assuming that the PR reps have maintained favorable relations with reporters, most online media outlets are willing to cover corporate news; most likely they will publish whatever is provided, with little or no editing (although some say that editorial standards are evolving ). Do they cover press U.S. releases in China?
At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed.
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative.
Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.
Externally, maintain a calendar of industry conferences, webinars and other relevant events and leverage your speakers’ expertise to secure speaking engagements as conference planners set their agendas. The post The Keys to a Robust Corporate Speakers Bureau appeared first on Stern Strategy Group.
Porter is executive vice president of corporate communications for INLIVIAN: Housing Redefined , an affordable housing authority and developer in Charlotte, N.C. 15, she was the guest for Strategies & Tactics Live , PRSA’s monthly series on LinkedIn, broadcast this time from PRSA’s ICON 2024 conference in Anaheim, Calif.
At the corporate level, it looks like the insurance company that offers equal benefits and access to promotions to every employee and that doesn’t just have an LGBTQ ERG, but actually listens to and acts on its recommendations. And it acts like the straight U.S.
Acclaimed Author Andy Cunningham Presents at Growth PR Conference. AirPR, the data science and technology company that invented PR Attribution and Power of Voice , is hosting the 2018 Growth PR Conference on October 30th at San Francisco’s Bluxome Street Winery. In the conference session “Get to Aha!”
Last week I had the pleasure of attending the 2014 AEJMC conference , which took place in my hometown of Montreal. For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook. There seems to be a bridge missing between the two.
Put on a conference or panel event. It’s always beneficial to speak at industry conferences, but a bigger and more lasting step for a company can be to start its own conference where feasible. We’ve found success in mini-conferences we call thought leadership panels. Do some (real) good.
It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc. 27) “Corporate communications is a fire marshal and not a fire chief.
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