Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. As the program grows, you might bring in marketing team members to work closely with the customer advisory board and customer conferences. As a matter of corporate policy, they just didn’t do case studies for any of their solution providers.

B2B 141

B2B Case Study Study Conference 141

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. So, how do you incorporate internal communications into your brand marketing strategy? Expanding beyond internal memos.

Internal 139

Internal International Communications Strategy 139

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time.

Media 294

Media Trade Shows Travel Interviews 294

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Business environment in Toronto, Ontario, Canada Toronto is Canadas largest city and is home to the most corporate head offices in the country.

Print 100

Print Marketing Instagram Newspapers 100

PRSay

OCTOBER 9, 2017

The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As We need to flip the corporate ladder on its side and just invest in people, with each rung as a different project.”.

Conference 128

Conference Leadership Meeting Energy 128

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. In this new era, careful preparation, close coordination, and effective communication both internally and externally are key.

Report 176

Report Company Government Conference 176

PRSay

OCTOBER 8, 2018

PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. The book features interviews with more than 40 racially-diverse and LGBTQ agency and corporate leaders, who share their stories about the successes, obstacles and lessons they’ve learned along the way. is roughly 62 percent.

Conference 129

Conference Education Leadership Travel 129

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online.

Social Media 120

Social Media Conference Media Corporate 120

PRSay

OCTOBER 15, 2024

Porter is executive vice president of corporate communications for INLIVIAN: Housing Redefined , an affordable housing authority and developer in Charlotte, N.C. 15, she was the guest for Strategies & Tactics Live , PRSA’s monthly series on LinkedIn, broadcast this time from PRSA’s ICON 2024 conference in Anaheim, Calif.

Company 68

Company Employee Internal International 68

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a company has developed a unique method for recruiting a diverse workforce, for example, its spokespeople can earn speaking sessions at diversity and inclusion, workplace culture, and HR industry conferences.

Company 174

Company Conference Corporate Leadership 174

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. ” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. .”

International 44

International Internal YouTube Nonprofit 44

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. The past doesn’t normally repeat itself, but it often rhymes, said Frank X.

Conference 113

Conference Communications Storytelling Social Media 113

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. And I’d argue that no marketing function confers the credibility and SEO impact of earned media.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative.

Publicity 245

Publicity Public Affairs Agency Corporate 245

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values.

Technology 246

Technology Company Banking Education 246

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. Her position within FPRA meant that I had the opportunity to help coordinate FPRA’s 80th Annual Conference.

Publicity 150

Publicity Conference Film Advertising 150

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. How did your time in the Marine Corps prepare you for agency and corporate life? Internal communications can be challenging at large companies.

Internal 68

Internal International Conference Public Affairs 68

PRSay

JUNE 4, 2024

At the corporate level, it looks like the insurance company that offers equal benefits and access to promotions to every employee and that doesn’t just have an LGBTQ ERG, but actually listens to and acts on its recommendations. And it acts like the straight U.S.

Government 209

Government Employee Insurance Insurance 209

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Employee Crisis 199

Stuart Bruce

JUNE 24, 2016

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Establish an internal management working group supported by the appropriate professional advisers as required.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

PRSay

MARCH 20, 2020

Meanwhile, the boss has planned three video conferences and two individual check-in meetings. The same holds true for internal communications. While sharing crucial information about the coronavirus crisis might seem like a no-brainer for corporate managers, the consequences of overcommunicating can be counterintuitive.

Communications 218

Communications Employee Video Google 218

Stern + Associates

JULY 8, 2024

Companies are increasingly recognizing the value of cultivating internal expertise and thought leadership through a dedicated speakers bureau. This makes it easier for event organizers or internal teams to identify suitable speakers for specific opportunities. Use this data to refine your program and adjust strategies.

Corporate 62

Corporate Conference International Internal 62

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. This a keynote that I gave to the CIPR Inside Conference this morning. Four out of five internal communications functions are not operating at their optimal potential.

Internal 78

Internal International Communications Employee 78

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. Become a constant at conferences. Speaking at events and conferences is another excellent way for PR teams to build executive visibility. See this post for tips on writing stellar executive bylines.

Conference 160

Conference Leadership LinkedIn Social Media 160

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212

PRSay

OCTOBER 5, 2016

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A A public relations conference here in a state that effectively drove out business due to a public relations disaster? That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels International 111

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Still others bring in the PR firm too soon.

Pitching 205

Pitching Agency Internal International 205

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. How does the story serve both internal and external audiences? How should it be tailored for other C-suite leaders?

How To 126

How To Corporate Storytelling Conference 126

Communications Conversations

JULY 22, 2021

Earlier this year, a friend of mine was unceremoniously fired from her corporate job. But, corporate restructuring had other ideas. But, it also got me thinking: Why are we so loyal to these corporate employers that show the smallest amount of loyalty to us? You get to go to big professional development conferences.

Corporate 88

Corporate Conference Resources Employee 88

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals. Make sure you’re not left behind in the new year.

Trends 139

Trends Communications Conference Leadership 139

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Attendees at the Health Academy conference had the chance to engage with a panel discussion led by three influential health care reporters, Kimberly Leonard from U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

Deirdre Breakenridge

JUNE 8, 2016

She is also the social media chair for the NYU International Club and volunteers with the social media team for the PRSA Tri-State events and conferences. Sabrina joined HBO as an intern for her department in 2014 and they haven’t been able to get rid of her since. Margaret DeJesus : Margaret DeJesus, M.S.,

Social Media 150

Social Media Pitching Media How To 150

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. 12) “Internal communications is as important as external.”. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc.

Corporate 93

Corporate Communications Survey Employee 93

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Conference 40

Conference Internal International Leadership 40

Communications Conversations

JULY 22, 2021

Earlier this year, a friend of mine was unceremoniously fired from her corporate job. But, corporate restructuring had other ideas. But, it also got me thinking: Why are we so loyal to these corporate employers that show the smallest amount of loyalty to us? You get to go to big professional development conferences.

Corporate 78

Corporate Conference Resources Employee 78