Remove Conference Remove Corporate Remove Interviews
article thumbnail

PR Tips For Navigating Interview Roadblocks

ImPRessions - Crenshaw Communications

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Someone is a no-show.

article thumbnail

How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. Imagine you’re at a session at an industry conference. Check relevant trade publications.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 ideas for building customer references in B2B tech

Sword and the Script

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. As the program grows, you might bring in marketing team members to work closely with the customer advisory board and customer conferences. So, why are customer references so hard?

B2B 141
article thumbnail

Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Here are some tips to both landing media interviews and making sure they’re successful. Plan Well and Double-Confirm. Prepare a Briefing Book.

Media 294
article thumbnail

What They Don’t Teach You About PR In College

ImPRessions - Crenshaw Communications

Conferences and awards are a part of a strategic PR program. For example, I had no idea just how integral to a typical PR program the visibility earned through conference speaking opportunities are. Conferences can reach a new audience that might not read the publications that feature a given company, and they reach them directly.

article thumbnail

Managing the Narrative: Investor Relations Officers and Corporate Disclosure

Cision

Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. It’s tangible, with a focus on the process of IR programs, not benefits or consequences of IR programs.

Corporate 120
article thumbnail

Conference Recap: Judith Harrison on the Urgent Need to Diversify the PR Profession

PRSay

PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. The book features interviews with more than 40 racially-diverse and LGBTQ agency and corporate leaders, who share their stories about the successes, obstacles and lessons they’ve learned along the way. is roughly 62 percent.