Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

Creativity 101

Creativity Storytelling LinkedIn System 101

PRSay

OCTOBER 15, 2024

If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” Ahead of her Oct.

Company 67

Company Employee Internal International 67

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stern + Associates

MARCH 10, 2023

Correlate PR success to tangible business outcomes Traditional PR results – whether it’s in the form of a media placement or speaking invitation – can be a critical measure of a PR program’s success. But these measures should not be viewed as an ending, but rather as a critical piece of your business development strategy.

Publicity 118

Publicity Conference Leadership Measurement 118

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Improve AI: Monitor, measure and adapt based on performance.

Conference 59

Conference Marketing Analytics Case Study 59

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts.

Storytelling 30

Storytelling Analytics Creativity Conference 30

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. The digital transformation of TV advertising has generated valuable data-driven insights for advertisers.

Trends 78

Trends Retail Advertising Advertising 78

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Improve AI: Monitor, measure and adapt based on performance.

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

SEPTEMBER 29, 2022

Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Read below for three crucial takeaways from MNTN Vice President of Marketing Ali Haeri’s session at HubSpot’s 2022 INBOUND conference. Be as creative as possible.

B2B 61

B2B Creativity Content Marketing Measurement 61

The Proactive Report

NOVEMBER 14, 2022

The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model. Short, animated videos can help you build long-term relationships with customers and promote your products and services creatively. . Set measurable goals and start tracking right away.

Digital PR 264

Digital PR Marketing Infographics Video 264

Stephen Waddington

JANUARY 21, 2020

WTF The worst example of measurement in a PR campaign. The objective will be wholly unconnected from organisational outcomes and measurement will be based on advertising value equivalent (AVE). Copycat The most blatant but uninspired rip off of an existing creative idea. I’m confident he’ll approve.

Industry 125

Industry Pitching Agency Measurement 125

Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

Analysis 50

Analysis Measurement Analytics Creativity 50

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom.

Employee 189

Employee Skype Meeting Nonprofit 189

Waxing UnLyrical

JUNE 15, 2015

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Why: Ketchum’s Tyler Durham outlines ways to create “a culture and organizational architecture that promotes creativity and innovation.” Measurement in #PR – Social Network Analysis.

Conference 40

Conference Analysis Journalism Employee 40

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. That’s not really the way to measure PR. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Leadership 199

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. You hear about the companies they represent and their CEOs speak at the biggest, best conferences. Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well.

Measurement 136

Measurement Analytics Data Conference 136

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. The open, free-flowing exchange of updates and ideas in the form of an employee suggestion platform tends to produce measurable results. 5 ways to raise internal PR standards.

International 147

International Internal Employee Mobile 147

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Small Business Storytelling Journalism 40

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. These measurables go far beyond retweets and page views.

Storytelling 137

Storytelling Video Strategy Analytics 137

ImPRessions - Crenshaw Communications

MAY 31, 2018

With every business maneuver magnified, reputation now carries measurable, concrete value. A company founder’s conference keynote can be a series of blog posts, or a podcast, or possibly distilled into a trade media pitch. Great PR carries a creative license. Creative thinking is the edge that helps rise above the rest.

Creativity 136

Creativity Reputation Advertising Advertising 136

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Rather than the full-blown press conference of yore (where breaking news could derail plans and quash media attendance), it usually makes more sense to share news through an exclusive arrangement with a single digital journalist. This can mean digital video, creative Instagram posts, and inbound marketing techniques.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Be Creative. The first option is to tape a live podcast event, which could be held at a summit or conference. The second option is to use audio from conferences, meetings, and panels to engage those who are unable to attend, widening your reach. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. The brand building and authority that longer content confers can can be key elements that differentiate a company from others.

Case Study 178

Case Study SEO Film Video 178

Stephen Waddington

NOVEMBER 19, 2017

3 to 6 June – IABC World Conference , Montreal. 12 to 14 June – 10 th Annual Global Summit on Measurement , AMEC, Barcelona. 18 to 22 June – The 65 th International Festival of Creativity , Cannes. 11 to 12 July – History of PR Conference , Brighton. September (date to be announced) – PRCA National Conference, London.

Publicity 68

Publicity Conference Journalism Internal 68

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process.

Creativity 100

Creativity Pitching Writing Conference 100

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

JUNE 18, 2021

It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Cision

SEPTEMBER 14, 2015

After four days of being informed of all the most important stats surrounding marketing campaigns and strategies, Chelsea Clinton’s keynote at INBOUND served as the perfect balance and end to a great conference. Images: A Squared Photography , Southbank Centre ( Creative Commons ).

Data 120

Data Case Study Storytelling Conference 120

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense.

eBook 120

eBook Print Conference Measurement 120

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 50

Measurement Analytics Conference Web 50

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 98

Interviews Publicity Technology Social Media 98

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 105

Measurement Education Twitter Facebook 105

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This makes it really important to get the most out of these events — adn there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.

Trade Shows 82

Trade Shows B2B Conference Marketing 82