Onclusive
JUNE 2, 2021
After specifying your target audiences, you’ll want to choose the best mix of platforms for delivering your message, including specific channels such as TV, top tier digital media outlets or social media, and specific formats such as a press release, a press conference or a series of videos.
Onclusive
MAY 10, 2017
There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Shift Communications
NOVEMBER 13, 2017
The Dreamforce conference is one of the largest and most successful conferences in the world. Some of the best influencers share dozens, if not hundreds, of pieces of content every week. By analyzing what they share, we build a map of what they read and find most compelling. Let’s step through an example.
ImPRessions - Crenshaw Communications
JUNE 28, 2018
There are even smartphone apps like Poll Everywhere to facilitate more informal online polls with onsite participants at conferences and panels. The most cost-efficient are online tools like SurveyMonkey and Fieldboom for DIY polling. Formal third-party research builds thought leadersip.
Shift Communications
JUNE 8, 2015
Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal? 10 step tactical plan.
Shift Communications
MARCH 3, 2015
Recently there was a debate going on in the media, between known provocateur/ex NBA star Charles Barkley and GM of the Houston Rockets/Sloan Conference favorite Daryl Morley, about the value of analytics. Let’s parallel that to PR and marketing. The post Are PR and Marketing Entering the Moneyball II Era? Photo Credit: IMDB.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. Bizzabo examined the gender split among the keynote and panel speakers across 60,000 conferences, and the research showed that we have a long way to go in achieving gender diversity.
Expert insights. Personalized for you.
369 
Let's personalize your content