ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two.

Writing 130

Writing Comparison Product Launch Leadership 130

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Attend conferences. What do they find credible? Do your industry reading. Listen to industry podcasts. Watch useful webinars.

Journalism 147

Journalism Media Relations Report Media 147

5W PR

AUGUST 23, 2023

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. Event planners organize and manage various events, including product launches, press conferences, fundraisers, and corporate gatherings.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Should companies hire public relations people internally?

Interviews 113

Interviews Publicity Technology Social Media 113

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Michael Scheuer. The best solution depends on your company’s unique needs and existing capabilities.

Automotive 70

Automotive Training Travel Meeting 70

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Do work backward. Do ask yourself “what would a journalist say?”

Airlines 120

Airlines Exercises Fashion Print 120

Bianchi Biz Blog

JULY 20, 2023

CES draws an international, diverse audience. 2023 ’s data suggests that the CES show continues to attract an international audience – providing a solid opportunity for automotive and mobility suppliers working to expand their customer base and global presence.

Automotive 57

Automotive Mobile Transportation International 57

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

Company 68

Company Trade Shows How To Product Launch 68

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

Communications Conversations

SEPTEMBER 2, 2015

So, why not use those products as an incentive to encourage employees to post via social? Internal contests/sweepstakes are the logical choice here. Or, what about a new product launch at a major conference? Build on employee pride during key moments.

Employee 60

Employee Social Media Brand Branding 60

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Which of the reports will you share with clients, and which will be for internal learnings only? It’s hard to believe, but July is here and Summer if flying by.

Analytics 50

Analytics Measurement Training Software 50

PR 20/20

NOVEMBER 29, 2022

Every marketing plan should start with an honest internal marketing assessment. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. High performers differentiate by doing, not planning. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. In large companies, it can sometimes be tough to coordinate and centralize your messaging.

SEO 52

SEO Writing Local Product Launch 52

PR 20/20

JANUARY 15, 2019

Furthermore, top performing companies in 2019 will extend content efforts far beyond the marketing department to distribution helpful and repurposed materials internally to be multi-beneficial. But top-performing content will challenge the ordinary— both in terms of creation and production. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

PR 20/20

MAY 24, 2018

First things first on your road to pre-hackathon prep— assemble your team of internal allstars. Personas help us all— in marketing, sales, product, and services— internalize the ideal customer we're trying to attract, and relate to our customers as real humans. Well-known internal subject matter expert (SME).

Marketing 40

Marketing Comparison International Internal 40

Prohibition

JANUARY 14, 2022

Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it? This space can also be used for a press conference. What channels will the information be released through?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62