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Do you have a video-conference wardrobe? We preach the commandments of media readiness to clients preparing for TV interviews but often do not dress for the camera ourselves. Look at the lens when speaking to make virtual eye contact with conference participants. Get camera-ready. Choose solid colors and avoid busy patterns.
Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. .
There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.
The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Or, if you know your client is attending a conference like SXSW, be sure to get quotes well before. Be quotable. The point, of course, is to be quoted, so you must be quotable.
The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. It’s best to make sure that key players are aligned ahead of time on which types of stories are relevant, and which exec will be offering quotes and availability for interviews when news breaks.
Seize the stage at conferences. Until the conferences start contacting you, your company will need a team member dedicated to submitting to strategically targeted annual conferences. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts.
I suggest you purchase the book – whether the Kindle or paper edition – because it will really make you think about your relationship with technology, and the privacy implications thereof. This conference features an incredible lineup of speakers at a really affordable price. Becoming Ginger Rogers by Patrice Tanaka.
Data breach crises: These involve a company’s sensitive information being compromised, leading to breaches of privacy and regulatory penalties. Once the scandal came to light, the two executives were required to use their bonuses to pay back $75 million, and over 5,000 other employees were fired due to their involvement.
Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications. Transparency remains essential, balanced with the need to protect patient privacy.
Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.
I’m keeping things simple for now but may add interviews in the future. If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. There are too many privacy and data theft concerns. You cannot be too paranoid about data privacy and security these days.
The positioning of company executives as industry experts through interviews, articles, and conference participation helps establish the company as a reliable voice in the industry. PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy.
These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. We require applications to respect your privacy, and your agreement with that application will control how the application can use, store, and transfer that content and information. (To
Back in September, we attended the FutureM and INBOUND Conferences in Boston. There will likely be a greater awareness around privacy and security issues given growing consumer concerns and the rapid advancement of technology. Zach Burrus. Marketing Analyst.
Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.
In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.
Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Marketing Artificial Intelligence Conference (MAICON). Marketing Artificial Intelligence Conference (MAICON). Career paths will evolve.
These two weeks are more than a conference, a festival or gathering – it is a true “experience” that puts every one of your five senses to the test. In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest.
When I was being interviewed, everybody knew what was happening, and I was asked the question, “Why are you leaving your current job?” But we also held a virtual press conference. So, we hosted the press conference. Listen to the full interview, with bonus content, here. It was virtual.
Data breach crises: These involve a companys sensitive information being compromised, leading to breaches of privacy and regulatory penalties. When speaking about the crisis be it via internal emails, social media platforms, press conferences or during interviews with journalists make sure to communicate in a way that is easy to understand.
As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. These fine folk did: Jan.
It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Google remembers and Facebooks privacy settings are alleged at best, so I edit myself. I feel I already know the folks I’m meeting; typically a conversation starts off with, “Oh, you’re …!&#
Then things changed, I think they made their policies clearer, people became more conscious of privacy, copyright, etc. I dont think Id even signed up for Flickr at the time and when that news hit, I really didnt want to use it at all. and now Flickr is. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.
Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Career paths will evolve. It drew 300+ attendees and dozens of sponsors in the inaugural year.
Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. The other firm was representing the Conference of Catholic bishops and Scientologists. And with the conference Catholic bishops, it was all pro-life campaigning.
Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Our notions of privacy and confidentiality will be challenged. c) Donald Steel.
In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. This begins the process of creating the interviewer-interviewee relationship. 406), which can be helpful in encouraging participation.
In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.
In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.
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