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Master Video Conferences With These 5 Steps

PRSay

Do you have a video-conference wardrobe? We preach the commandments of media readiness to clients preparing for TV interviews but often do not dress for the camera ourselves. Look at the lens when speaking to make virtual eye contact with conference participants. Get camera-ready. Choose solid colors and avoid busy patterns.

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You Know You Work In Tech PR When…

ImPRessions - Crenshaw Communications

Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. .

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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.

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Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Or, if you know your client is attending a conference like SXSW, be sure to get quotes well before. Be quotable. The point, of course, is to be quoted, so you must be quotable.

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How To Supercharge B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. It’s best to make sure that key players are aligned ahead of time on which types of stories are relevant, and which exec will be offering quotes and availability for interviews when news breaks.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Seize the stage at conferences. Until the conferences start contacting you, your company will need a team member dedicated to submitting to strategically targeted annual conferences. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts.

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Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

I suggest you purchase the book – whether the Kindle or paper edition – because it will really make you think about your relationship with technology, and the privacy implications thereof. This conference features an incredible lineup of speakers at a really affordable price. Becoming Ginger Rogers by Patrice Tanaka.